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Putting kids first

By CANDACE DOYLE

February 20, 2007

The Sorensen family (left to right) Anton, Laura, Annika, Jay and Aleksei.


Jay Sorensen is mild-mannered until the topic turns to child abuse.

"It really upsets me to see children who have been harmed by adults," says Sorensen, 46, of Shorewood.

"Children don’t vote. They don’t have economic power. The way the world treats them reflects that. I can become very angry with the status we provide to children."

Through the Kids First Fund, a nonprofit Sorensen founded in 1999, he’s concentrating on one small corner of the world — Latvia — to shed light on "the dark and dirty secret no one wants to talk about."

Why Latvia?

"We’re a wealthy country," he says, one that acknowledges child abuse exists. Impoverished Latvia doesn’t discuss it, considering it a "sickness of the West."

Also, Latvia’s not a culture of charitable organizations, and Sorensen knew he could put his experience on the Children’s Outing Association and WUWM Milwaukee Public Radio boards to use there. "I knew how boards operated and thought, ‘I can do this. I can start a nonprofit.’

"It’s such a small country," he adds. "It’s not unlike Wisconsin. It’s a small country and it needed help."

But the biggest reasons are Sorensen’s own children; he and his wife, Laura, adopted twin sons Anton and Aleksei, 11, from Latvia in 1997 and daughter Annika, 7, from South Korea in 2000.

Kids First Fund provides an opportunity for them to give back. Plus, during the lengthy adoption process, they developed relationships with influential Latvians, including the ambassador, in positions to help. 

Those relationships also helped the nonprofit gain United Nations status.

"I wanted to broaden the exposure of the organization," he says. "We’re going to be doing something in another country at some point. It’s a mechanism for us to be seen and heard."

Kids First Fund: Helped fund the Bulduri Family Care Center and held two educational child abuse conferences, one in 2001 and another in 2003, to teach ways to investigate cases and offer protection.

Coming soon: Building a residential shelter in rural Latvia for abused children and their mothers; the fund is providing up to $120,000 for the shelter, expected to open in about a year.

Funding information: Kids First Fund has about $250,000 in the bank; its main funding source is the Great Online Travel Auction for Kids held in the spring.

How to donate: Send checks payable to the Kids First Fund Inc., 1916 E. Kensington Blvd., Shorewood, WI 53211; donations can also be made online at www.kidsfirstfund.org.