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Not your average dummy
Patent attorney helps inventors 
and entrepreneurs protect their ideas

By JUDITH STEININGER

October 25, 2007

Personal experience inspired Jill Gilbert Welytok, River Hills, to help others navigate the often complex world of patent law. She is the author of five "Dummies" books.


A true life fish story in which the fish got away has long motivated Jill Gilbert Welytok’s career and personal life. Thanks to that fish, today she’s a patent attorney, prolific author and CPA.

Welytok, who grew up in northern Illinois, was involved in the family business. Her dad ran a mail-order business selling novelties and jokes (all of the clean variety). Little Jill handled the accounting. In the early 1970s, Mr. Gilbert came up with the zany idea of attaching a fake fish to a wooden plaque. It had a motion detector and anytime someone got near the plaque, the fish wiggled like crazy. "My dad was a pioneer in using Chinese manufacturing for this hit joke," Welytok says. "Soon, however, we started getting returns from irate customers because their fish didn’t work. After closely inspecting the faulty fish, we realized they were not ours. Someone was selling knockoffs. Unfortunately, he had never patented his idea. The fish is still being sold."

At Northern Illinois University, she majored in history, then went to DePaul University Law School. "My dad wanted me to be a tax attorney in a big law firm, and I did do that for a while," says the River Hills resident. "I also decided to take the CPA exam, which was pretty easy for me because of what I’d done all my life."

Still smarting about the losses her father had sustained because he neglected to patent his fish, Welytok sat for the Patent Bar Exam thinking she could really help small businesses. "The inventors and entrepreneurs assess the market, but I can protect their marketable ideas and products," she says.

In the meantime, she met and married Dan Welytok, a patent attorney at White Hirschboeck Dudek. Eventually, there were three smart offspring: two girls and a boy. Remembering the value of her own family, Welytok decided to take some time off from the rigors of practicing law. That’s when she began her formidable publishing career, especially her contribution to those well-known black and yellow "Dummies" books. As of this date, she has written five of them.

"I love the concept of the ‘Dummies’ books," she says. "I think that if something is explained right, anyone can do it." Her most recent is "Nonprofit Law and Governance for Dummies," released this year. One of her most surprising hits is "Sarbanes-Oxley for Dummies."

Two years ago, Welytok decided to resume her patent law practice, opening her own firm, Absolute Technology, in Milwaukee. From the high-tech to the time-saver in the kitchen, Welytok says, "Protect it." She also runs Inventor and Entrepreneur Clubs in venues like the Frank L. Weyenberg Library in Mequon where smart people meet to vet their ideas and learn how to take them to market. She is taking this concept nationwide by serving as an adviser for a nationally syndicated TV show, "Everyday Edisons," for 490 affiliates on public television. Welytok is writing the companion book to it, which will be published in 2008.