Reason to buy sausage at 2 a.m.:

The “pepperoni-cannoli guy”

He’s been an East Side fixture for years. Frank Pecoraro, adoringly known as the “pepperoni-cannoli guy,” walks the streets of Milwaukee with a cooler full of Italian goodies. Frank, who peddles the eats of his family’s business, Pecoraro’s on Brady Street, is always ready to curb a hungry drunkard’s 2 a.m. sausage craving.

It all started very simply, over a decade ago. Frank’s blood pressure was rising, and per doctor’s orders, he began to walk at night. As he told his son, Sal, “If I gotta walk, I’ve gotta make money.” And so a legacy was born. Sneaking the Italian specialties his son would make for special orders the following day, Frank would walk about town, selling the treats to the people he would meet along the way.

Wondering what had happened to his orders, Sal soon discovered that his dad was the culprit. Striking up a deal, Sal would sell Frank meats, cheeses and sugars at cost so that his father could make pepperoni and cannoli to sell on his nightly strolls. Formerly the head butcher at Glorioso’s and owner of his own butcher shop back home in Italy, this was one of Frank’s greatest talents.

A survivor of World War II and an Italian immigrant, Frank not only knows how to make great food, but how to have a good time. In a way, at 69 years old, selling pepperoni and cannoli at night keeps him young at heart. Sal worries about his dad, knowing that on many occasions he has been mugged and beaten. However, Frank continues, having too much fun with all of the people he meets every night, selling them a lifetime of experience and tradition, made fresh every day.

Pecoraro’s on Brady has been closed for a number of years, but upon completion of their large-scale renovation and restoration, this East Side shop will be back in business sometime next year.

Main Menu 2

-Public restroom
-Place to pamper your pooch
-Seat at the Bradley Center
-Philanthropist that doesn't mind sharing the wealth
-Goody bag finds
-1982 Brewer still making his living as a 1982 Brewer
-Place to get in shape
-Place to spice up your life
-Place to act like Paul Bunyan
-Solution for fixing the roof at Miller Park
-Use of mangos
-Way to eliminate MMSD dumping into Lake Michigan
-Reason to have a hangover
-Place to find Mochi
-Reason to buy sausage 
at 2 a.m.

-Milwaukee Buck
-Place to find cheap gas
-Place to risk gaining 5 pounds
-Holiday microbrew
-Use for the Park East freeway
-Place to rub elbows with famous people
-Reason to wear a thong
-Representative of Milwaukee
-Reality TV star
-Way to beat the fall chill
-Reason to drive in circles for a parking spot
-Place to raise your cholesterol
-Best holiday activities
-Place drink coffee and watch the world go by


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Contributing writers: Laurie Arendt, Kay Dahlke, Jordan DeChambre, Candace Doyle, Bob Gosman, Matt Hronick, JoAnn Petaschnick, Janet Raasch, Mary Lou Santovec, Amy Siewert Contributing photographers: Nathan Harrmann, Amy Siewert
Illustrations: Anjl Rodee