Bevan Baker, Milwaukee
Occupation: Milwaukee Health Commissioner

My Style: There’s nothing better in the summer than walking down the street in my seersucker suit, bow tie and Panama hat. I had the good fortune to have a father who was a marvelous Renaissance man, who taught me to tie bow ties. It takes hutzpah to wear them, and I do enjoy it. I’m accustomed to wearing nice Cole shirts from England, always with French cuffs and links. With striping, you get a lot of flexibility for the tie, using it for a splash of bright color. I lean toward a multiuse pant; charcoal is a favorite.

Fashion Philosophy: Look for fabric. If a shirt doesn’t sit well, it won’t work on you. Never stray from what looks good for you, stick with it.

Mike Sutton, Milwaukee
Occupation: Fashion Photographer

My Style: I know exactly what I have in my closet so I can go in there to mix and match, taking a bit here and there to put together a look. I have a basic 8- or 9-year-old black suit from Banana Republic that I can wear all sorts of ways, with one piece here and another there. But I’ve also worn a military-style blazer with a tux shirt and velour vest. It depends on where I am as to what I wear. What goes in Miami, L.A. or NYC doesn’t go here; you’d stand out. I prefer to blend in.

Fashion Philosophy: Less is more. Being creative doesn’t mean overdressing. To be fashionable, you don’t need to spend a lot.

Carolyn Peters, Milwaukee
Occupation: Full-time mom

My Style: From Monday through Friday with the kids, I go really casual, but still sporty with jeans and a tank top; or maybe with something by lululemon. I especially like suits that you can wear both to pilates and to the store, but you don’t look like you just came from the gym. On our nights out, I go for straight lines, with dresses by Nicole Miller, Suzi Chin and Catherine Malandrino, which are trendy but simple. I let a bracelet tell the jewelry story, but I also like big earrings.

Fashion Philosophy: We don’t have a lot of closet space so I like quality clothing I can wear more than once.
 

Jay Peters, Milwaukee
Occupation: Domestic trader, Artisan Partners

My Style: At work, we wear business casual, mostly slacks and a button-down or even a golf shirt in summer. Suits are worn when clients are on on-site. I like gray slacks, with a lot of solid blue or striped shirts. When going out on the weekend, I go for regular blue jeans with a button-down ... outside the risk curve. I have sweaters of all kinds and quality shoes by Johnston & Murphy or Allen Edmonds.

Fashion Philosophy: I like a good flow to my clothes, but nothing that really stands out as with a splash of bright color. I prefer to blend in with the crowd.

Sherry Bantug, Milwaukee
Occupation: Marketing manager, Milwaukee Public Market

My Style: I’m not one you can easily pinpoint as to style. What I love is all over the board, dressing for the occasion. I can do designer jeans with a little T-shirt along with a baseball cap; or a gorgeous gown and a brocaded jacket, worn with a pearl necklace. I love accessories, especially handbags and hats that frame the face. Fine fabric is my thing, especially with texture and a lot of details. Trina Turk, Tidi and Shanel Regier are among my favorite designers. I like presence, that’s for sure, with bold prints and lots of colors

Fashion Philosophy: If I look good, I feel good.

Russell Levin, Milwaukee
Occupation: Co-owner, Picardy Shoe Parlour

My Style: I am somewhat conservative, but can go a little flamboyant in the sense of wearing a more colorful shirt. I have more leeway because of my work, wearing a jacket or blazer one day and not the next, only deciding that morning depending on the weather and my mood. I like to mix it up, favoring Etro for separates and probably Armani. I love French cuffs, watches, shoes and even belts, mostly black and brown. I let the buckle be the statement.

Fashion Philosophy: If you can only afford a few things, buy quality. Wear what’s comfortable for you. But occasionally try something different, get out of the box and experiment.

Andrew Wadsworth, Milwaukee
Occupation: Benefit specialist, Rauser Agency

My Style: I can’t resist looking at suits, especially Ted Baker and anything British-tailored that really makes a guy look great. To complement the look, cuffed shirts are the best, along with ties, such as those by Alexander. Mine are patterned since I don’t go much for solid colors. For shoes, I must have 20 pair, mostly black and brown, but even an olive green. For my accessorizing, watches are an asset; plus glasses.

Fashion Philosophy: Figure out what you like and let it work for you. If you don’t feel comfortable in what you are wearing, don’t wear it. When you look good, you feel good.

Judi Rath, Milwaukee
Occupation: Chemical engineer/project manager, SC Johnson

My Style: I go for clean lines because I’m petite, so that helps makes me look taller/thinner. I like an updated take on vintage classics or the vintage classics themselves, with my favorites from the ’60s and ’70s. Accessories; minimal but impactful. Shoes! Those Italians know what they are doing. I can’t survive without black. When my skin is looking sallow I put on some pearls to reflect light to my face. I love leather too. I have always loved Pucci and Missoni-inspired prints. I don’t sacrifice comfort for fashion; I make them work together, appreciating great fabric, design and construction.

Fashion Philosophy: Feel great in what you are wearing and have it express who you are and what you are feeling that day. It’s your costume for the day or the event.

Mike Haessly, Shorewood
Occupation: Director of marketing, Neroli Spa & Salon; M-Style/wardrobe consultant

My Style: I guess I’m professional with an edge. My ideal combination is a classic black suit combined with a T-shirt or a retro-fitted shirt. I also find that a white shirt, dress slacks, loafers and fitted leather blazer instead of a sports coat goes well too. I prefer the classics of Hugo Boss and Valentino; for trendy, it’s D-Squared and Helmut Lang; and Donald Pliner shoes. I accessorize with belts and scarves. I really love high-end jeans paired with loafers, a T-shirt and a blazer. I’m compulsive, readying next day’s clothing when I get home from work.

Fashion Philosophy: Be an individual, but still listen to your girlfriend or wife. Look for quality of fabric.

Laura Cole, Milwaukee
Occupation: Owner, Aala Reed

My Style: I’ve always been a clothes-hound, following every trend from the ’80s argyle-preppy to the off-the-shoulder "Flashdance" looks, to shoulder-padded blazers and bold colors in the ’90s. However, I always keep in mind colors and shapes that are flattering and comfortable, which usually ends up being a dress or skirt with a sleek line that’s both sexy yet sophisticated. I’m a huge fan of the 1920s and have a large selection of cloches.

Fashion Philosophy: Never follow a trend because you’ve been told "it’s what’s hot." There are always variations which may suit you better and which you can incorporate into your wardrobe. Invest in a few dresses to work with appropriate hosiery and shoes. Then make it playful for "girls’ night" with bold jewelry and strappy sandals.
 

Preston D. Cole, Milwaukee
Occupation: Environmental Services Superintendent,
Department of Public Works

My Style: Updated traditional clothing with flair. I work in government, but don’t want to look like I do! I believe the pocket square is the new tie in the right occasion, but love to rock a cool shirt/tie combo with color and patterns. It brings traditional suits alive. A smart looking sport jacket and cool shirt are a must when going casual. Never a Polo shirt and khakis ... eek.

Fashion Philosophy: Surprise, surprise, surprise ... stop doing the same ’ol thing. Shaking up my wardrobe keeps me young.

Katherine Zvesper, Milwaukee and Hartland
Occupation: Owner, Au Courant

My Style: I go back to the basics, the classics from the ’30s and ’50s, like in the old movies. I wear gloves and hats a lot and carry purses. I have lots of shoes. I love the yin-yang of colors, doing something unexpected, and to embellish with antique jewelry. I’m in the fashion business, so I sell only what I want to wear.

Fashion Philosophy: Since I like the classic look, I keep my clothes forever. They don’t go out of style; they’re timeless. If they looked good on you once, they’ll look good again.

Kyle Cherek, Milwaukee
Occupation: Man About Town; host, "Milwaukee Foodie"

My Style: I lean toward dressy on a daily basis. I definitely think the Mods had it right with their eye on the Italians ... a slimmer suit, tapered leg and mixing color and pattern as a basic daily event. Tailoring is key. Even the most basic hem can turn someone from shlumpy to crisp for the cost of a movie ticket.

Fashion Philosophy: Clothing is terribly powerful stuff. It’s like all good communication, it can be arriviste and authentic all in the same moment.

Cynthia Stoll, Whitefish Bay
Occupation: Owner, Lake Hill House Private Jewelers

My Style: I prefer a refined, enduring style, although I can be flamboyant. But it’s not going to be a "cool," trendy or cutting-edge look. Fads come and go. I appreciate texture, the lines and details of clothing, especially the fit. I don’t think there is any such thing as bad color, if used in the right amount or what is right for you.

Fashion Philosophy: Know who you are. Something can fit well but if it doesn’t make you happy or it’s uncomfortable, why bother?

Tony Chakonas, Milwaukee
Occupation: Community volunteer; antique jewelry dealer

My Style: Modern classics, that’s it; my closet is full of Yves Saint Laurent. I appreciate an updated take on traditional designs, such as a slimmer fit on a suit. I’m as comfortable in a V-neck as I am with a shirt — I really go for a white shirt with cuff links. I have a selection from my dad that I use all the time. My favorite accessories include patterned pocket squares for flair, for fun.

Fashion Philosophy: Never buy cheap shoes.

Kim Murphy
Occupation: Anchor/reporter, WITI FOX 6 News

My Style: I’m mostly classic, but bring in my own personality for accessories, such as scarves and jewelry. And heels, gotta have my heels, usually about 2 1/2 inches, which I guess gives me presence because I’m 5 feet, 10 inches in my bare feet. I just don’t feel complete wearing flats. I love rich colors, such as burgundy, black and mocha, because it complements my skin. I’m a jeans girl when I’m not working, especially Seven For All Mankind and Joe’s Jeans.

Fashion Philosophy: You have to accept your body for what it is. It’s a package that includes your hair and skin color. Know what you feel comfortable with and stick with it.

Kelly Neumann, Milwaukee
Occupation: Interior designer, Vyolette Interior Design

My Style: It’s similar to my decorating style, which can range from conservative to bright. I appreciate attention to subtle detail, but a little bit goes a long way. I think there is an appropriate outfit for each occasion, I don’t wear one look all day long. I like to associate my clothes with what I am doing at that particular time. For me, shoes and a handbag absolutely round out a basic outfit. In my new house, I have a dream walk-in closet, which forces me to keep organized. That really helps in knowing what I have.

Fashion Philosophy: Don’t be afraid of a little color or texture. Be patient and build a wardrobe. Do speed shopping if you know what you like.

Curt Stern, Milwaukee
Occupation: Managing partner, Jon Schlagenhaft Design

My Style: I like a pulled-together look, where it shows that I put thought into what I am wearing, updating every season. I know which cut of shirts, pants and jackets works best for my body. I prefer a suit with an English cut for a longer look: high armholes, tapered waist and two side vents at the back of the jacket. I don’t wear pleated pants and prefer V-necks to crew necks; plus cashmere; and a heeled boot. Important accessories: shoes, belts, watches, sunglasses and firearms (just kidding). I know which designers work best for me: John Varvatos, Loro Piana, Tony Melillo, Gucci, Yves Saint Laurent, Roberto Cavalli, Cesare Paciotti.

Fashion Philosophy: Appearance says a lot before you utter a word. I try to do my best at everything I participate in, so clothing is simply a natural extension of that principle.

Cindy H. Molloy, Milwaukee
Occupation: Owner, Molloy’s

My Style: I like feminine clothes, not frilly but soft. Interesting fabric and texture always appeals to me. I tend to favor skirts but also wear pants when I find a well-cut style with a fuller leg. I always have a jacket or another topper, along with accessories to make the outfit mine, such as a belt, great earrings, shawl or shoes. I favor Lida Baday, Tom and Linda Platt and Christian Louboutin for his red-soled shoes.

Fashion Philosophy: Following a trend can be fine, but the challenge is finding the designer who handles a trend in the best way for you. Then take it and adapt it to yourself.

Stephanie Sherman, Milwaukee
Occupation: Co-owner, Lela

My Style: I like to sparkle; combining function with pretty things especially when the weather is gray. I have this beret with sequins that transformed my winter. Maybe I looked like a disco ball, but that was OK. I am a bit of a tomboy who loves 1960s party dresses that make me dance. Curves are important. Lately, I wear my grandma’s clothes. I cherish clothes with a past. I love bright colors and bold patterns by designers like Joy Han’s Voom line.

Fashion Philosophy: It’s not what or who you wear, it’s how you wear it. Fashion is about self-expression. I dress in what makes me happy. You can look like a million bucks without spending a lot of money.

Jeff Sherman, Milwaukee
Occupation: President/co-owner,OnMilwaukee.com

My Style: Pretty classic, but fun. I did the suit and tie thing early in my career, now they are reserved for weddings and other similar functions. Cool shirts that get reaction (and, hopefully compliments) and great shoes are a must: Aala Reed, Detour, shoo and MODA3 fulfill most of my needs. Jeans work many days, but sport coats, great T-shirts, nice pants and vintage finds from the wife round out the closet.

Fashion Philosophy: Not sure if I have a true fashion philosophy. Confidence makes the clothes. Smiles and a positive attitude always help too. Looking good and feeling good go together.
 

Jacob (Jake) T. Sherman, Milwaukee
Occupation: Son of Stephanie and JeffSherman (Future mayor of Milwaukee, onlyif he so desires)

My Style: More boy, than baby. T-shirts with self-made drool design are my favorites. Dad says anything with Marquette colors is cool; I can’t talk or disagree at this point. Shoes, no need. Diapers are still a necessity, but neatly covered up with sporty pants or a soft onesee. Skull caps rock and Mom loves me in my green newsboy cap from Sprout! and in vintage stuff too. Honestly, though, naked fits me fine.

Fashion Philosophy: I’m a downtown baby, always on the move, so my philosophy (I assume at some point I’ll know what that word actually means) is all about fun, creativity and self-expression. But, I’m 7 months old, so that will change quickly!

Jessie Freschl, Shorewood
Occupation: Owner, Gigi of Mequon; mom-to-be

My Style: Our store has been in business for 49 years, and the most influential people on my fashion sense were two very classy women: my mother, Bev Berson, and my grandma, Toba Goodman. I really like Yigal Azrourel’s designs. He’s Israeli-born and now works in New York doing marvelous things with fabric. His leather jackets can go over evening wear or more casual clothing. I also like Carolina Herrera, whose outfits are really lady-like. She understands a woman’s body. My favorite color is orange, usually a coral in spring and a burnt orange in autumn.

Fashion Philosophy: I like to mix different designers and to take one key piece and accessorize it. I also like to wear something that’s comfortable.