"It’s something I always wanted to do," says Shultz. "I wasn’t actually planning on doing it for a couple of years, but we found a location and everything just sort of fell into place."

Shultz, who lives in Brookfield, has always worked in retail, in malls and at specialty shops here and in L.A. And although she has a degree in communications from Marquette University, it’s been her on-the-job experiences — from buying to bookkeeping — that’s prepared her well for her latest endeavor.

Shultz handpicks all the clothing in Flaire from showrooms in L.A. and Chicago and designers across the globe.

"Our lines come really from all over," she says. "We have some European lines. We have some Canadian lines. But most of our lines are made in the United States."

What’s been your biggest challenge?

"My biggest challenge is knowing my clientele in the Third Ward. They haven’t had men’s options here. I need to know what to bring in for the clientele here."

What’s been your biggest frustration?

"People telling me, ‘You’re so young. Take some time.’ I knew I could do it. It was more motivating not to prove them wrong but to show that age doesn’t matter."

How do you differentiate your store from others?

"I think we really complement what Milwaukee already has. We’ve got some really great options – from casual to business casual to semi-formal. Plus, our price point is in between."