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Game changer
Brandon Jennings is on a rookie ride and is taking the Bucks along with him

By BOB GOSMAN

March 29, 2010

As hot as Milwaukee Bucks point guard Brandon Jennings has been on the basketball court, that’s how cold he has been off of it. That should not come as much of a surprise since Wisconsin winters can be harder to adjust to than life in the NBA for native Californians.

"It’s always cold," Jennings says with a wry smile. "I’ll never forget getting up and seeing that it’s snowing and 1 or 2 degrees out. I always have the heat on."

Whatever he’s done to stay warm, the Bucks hope he keeps doing it. More than halfway through the season, Jennings has strung together one of the most memorable rookie seasons in Bucks history. Not bad for a 20-year-old who didn’t play in college and spent last year in Italy putting up average numbers in limited minutes for Lottomatica Roma.

When the Milwaukee Bucks selected Jennings with the 10th pick in the NBA Draft, there were questions about his jump shot and maturity. Jennings quickly demonstrated that he should have been at least a top five pick. With the Green Bay Packers in midseason, the Bucks usually have trouble garnering attention in November. But Jennings dramatically increased the Bucks’ cool factor, locally and nationally, with his play early in the season.

In his NBA debut, he nearly recorded a triple double against the Philadelphia 76ers (17 points, 9 rebounds, 9 assists). But that was just a warm-up act. On Nov. 14, Jennings scored 55 points in a 129-125 victory over Golden State. This broke the Bucks’ rookie record previously held by one Lew Alcindor, who later changed his name to Kareem Abdul-Jabbar. The last rookie to score that many points in an NBA game was Earl "The Pearl" Monroe in 1968. All of Jennings’ points came in the final three quarters.

Golden State boss Don Nelson, who coached the Bucks from 1976-1987, did not hold back when asked about Jennings. "Probably the best rookie performance I’ve ever witnessed in 30-some years of coaching," he told reporters.

After the game, Bucks coach Scott Skiles had trouble putting Jennings’ performance in context. "I don’t know exactly what to say," Skiles said. "I was in a game when Michael (Jordan) had over 60 once. We gave the ball to Brandon and let him get to work. A very impressive performance for anybody, let alone a rookie in his seventh game."

Ahead of Schedule

When it comes to basketball, Jennings has always been ahead of the curve. From almost the moment he learned how to dribble, he was playing with older kids. After two seasons of high school basketball in Compton, Calif., Jennings transferred to national power Oak Hill Academy in Virginia.

Transferring made sense on a number of levels. Compton is one of the most dangerous places to live in the entire country and Oak Hill Academy was a chance to break way from that. When Jennings was in grade school, his father committed suicide. He credits his mom, Alice Knox, with forcing him and his younger brother to stay on the right track. "She didn’t want me to get caught up in negative stuff," he says. "I could handle things that other kids can’t. I get my strength from hers."

In his senior year at Oak Hill Academy, the lefty sensation averaged 35 points per game. He was originally going to play for the University of Arizona but he did not have the required SAT score. In 2006, the NBA made a rule that players were not eligible to apply for the draft until they were one year removed from high school.

As a result, it appeared as if Jennings was destined for a junior college. Instead, he made national news when he became the first American high school player to go directly to a European team. "It was a great opportunity for me and my family," Jennings says. "Why not go to Rome for a year?"

Jennings moved to Rome with his mom and brother. His transition to life in Rome was surprisingly smooth. People watching and soaking up a new culture were highlights. "There were small cars everywhere and people driving reckless," he says. "There were coffee shops, nice restaurants and lots of beautiful women."

Jennings, who loved walking the famed Spanish Steps, described the shopping as "crazy amazing." But there was only so much time for sightseeing. His main focus was basketball. He says his new teammates treated him very well. Was there a language gap? "I picked up a lot of bad (Italian) words because of my teammates," Jennings jokes. "Everybody on the team knew English and we all got along."

The basketball did not always go as smoothly. Jennings played less than 20 minutes a game and averaged about 8 points. "It’s more of a half-court-type game," Jennings says. "It humbled me and made me realize what I had to work on."

Focused Buck

In September, before training camp began, assistant coach Kelvin Sampson’s cell phone buzzed with text messages from Jennings. "He always wanted to come to the gym and get extra shots up," Sampson says. All of that work paid immediate dividends. At the midway point of the season, Jennings was averaging about 17 points and 6 assists per game.

"He’s energetic and plays hard every night," center Andrew Bogut says. "He doesn’t take things for granted. He’s going to be a special player."

Jennings dreamed about playing in the NBA for most of his life, and he wants to make the most of his opportunity. That is one reason why Jennings chose to live in St. Francis, less than a mile from the Bucks’ practice facility. "It’s a low-key area," he says. "There’s not a lot to do and that’s good for me. I can just focus on basketball."

After the Golden State game, Jennings was focused on how to celebrate. So how did he live it up on the town? "I went out with my cousin to Carnevor," he says. "I had a nice dinner and went home."

There will be plenty of time later in his career for more elaborate celebrations. And if he continues to play at this level, there will be plenty for him to celebrate.

The Jennings Insider

Biggest NBA perk: "Flying on a private plane you get spoiled. It’s so easy to get in and out. After you fly like that, you don’t want to fly any other way."

On Facebook and Twitter: "I enjoy that a lot because it connects me with fans." Jennings has more than 49,000 Facebook friends.

On his changing hairstyles: "I might as well play around with it. When it’s gone, it’s gone."

On his personality: "I’ve been told that people are surprised by how laid back I am."

Favorite Web sites: Facebook, Twitter, NBA.com, Worldstarhiphop.com

Favorite hobby: Shopping

Typical game-day meal: Soul food at Mr. Perkins’ Family Restaurant

Favorite food: Chinese

Favorite Italian food: Risotto and pasta. What about gelato? "Never did like it."

Favorite athlete growing up: "Allen Iverson. I used to watch his highlights all the time."

Favorite athletes(nonbasketball players): Tiger Woods, Venus and Serena Williams.

Favorite television show: "‘SportsCenter,’ of course."

Favorite movie: "Recently, it’s got to be ‘The Hangover.’"

Favorite actor: "Denzel Washington. I got to know him when his son played in our AAU (program). He’s been really cool. He told me to stay focused and keep doing my thing."

Goals beyond basketball: "I want to be an entrepreneur like Magic Johnson. I’d like to own a coffee shop and a 24 Hour Fitness." m

 


This story ran in the March 2010 issue of: