her skills as an event planner and marketing manager, Shannon
Schultz launched a blog for parents and a family-oriented
event planning business.
As a full-time,
home-schooling mom, Shannon Schultz of Cedarburg knows how to keep her
three children ó August, 7, Martha, 4, and Hazel, 2 ó calm and
carrying on. On her Ugga Mugga blog, she shares her family friendly
tips on everything from new products to fashion, fascinating field
trips and crafts that manage to be cute, but not sappy.
Armed with a
degree in organizational communication and public relations, Schultz
plunged right into challenging jobs soon after graduating from Mequonís
Concordia University Wisconsin. She worked as marketing manager at the
Betty Brinn Childrenís Museum and as an event planner at
Northwestern Mutual Life and Quarles & Brady. She also organized
Firstar Eve and Firstar Fireworks celebrations.
always knew I wanted to be a stay-at-home mom," she says.
So she left the
corporate world behind, with faith that new opportunities would
present themselves. She took the same energy that propelled her
business career and invested it in researching "every aspect of
being a mother," she says. Soon friends began calling her for
advice, and Schultz found herself fielding questions about the safest
car seats, best diaper bags and keeping little ones entertained on
husband, Aaron, suggested that she write a blog, Schultz didnít
hesitate. She borrowed one of Augustís favorite phrases from
"Mister Rogersí Neighborhood" and launched Ugga Mugga.
about childrenís products she can highly recommend from experience.
Although she often receives samples from manufacturers, she says she
does not get paid to feature the items and writes only about the
products she loves.
coincidence that her 4-year-old is named Martha. Schultz is a devoted
Martha Stewart fan. She has always had Stewart-like tendencies. Her
mother recalls Schultzís kindergarten teacher asking her to name
colors. Even at that tender age, Schultzís answers were "robinís
egg blue" and "moss green." The crafts featured on Ugga
Mugga have that same artistic sensibility, such as charming
do-it-yourself snow globes made from plastic cups, white glitter and
tiny penguin figurines.
says, she is combining all of her interests into a new venture, Ugga
another way to try to reach more families," she says. "So
now, instead of hiring a magician or clown to come to a birthday party
for an hour, they can hire me to come and do a nice craft."
hire Schultz to plan and stage the entire party, or simply handle one
or two aspects of the event, such as creating custom invitations or
inventing a one-of-a-kind cake.
The idea came
from the "crazy" birthday parties requested by her own kids,
like Hazelís "cow party." Schultz offered Hazelís guests
an array of flavored milk, and they played "pin the tail on the
cow." At the Schultzís fortune cookie party, homemade dragons
hung from the ceiling and each guest had their personalized fortunes
baked into their cookies.
Five years ago,
when she decided to stay home to raise her children, Schultz never
dreamed that she would be a go-to resource for families.
"I just try
to make things easier for parents, especially those who work, so they
can enjoy their kids more," she says.