newest face in makeup often comes with a bit of a unibrow and a five oíclock
shadow. But this is a face you wonít see lurking in the drugstore or
the cosmetics counter. In fact, most men are discovering makeup quite
is a mechanic and he started using a moisturizer and cleanser because
he was getting so dirty and dry at work," says Jenny Schellinger,
owner of the Merle Norman studio in Grafton. "The other guys
started noticing how much better he looks, and now they are interested
in the products, too."
Men who take the
leap into cosmetic enhancement often come on a cause-and-effect basis.
Sarah Brucker, owner of Blush in the Third Ward, says that menís
services are a growing part of her business, including products. Just
donít call them cosmetics if you want a man to try them.
"A lot of
women will come in, dragging their husband or boyfriend behind them to
try things, especially things to help with shaving and grooming,"
she says of the common product entry point.
Among the top
favorites for men at Blush are products that they can actually feel
"We have a
cleansing mud that exfoliates and cleans, and it feels tingly and
cooling to use," says Brucker.
that men are willing to try is tinted moisturizer.
sheer, but it evens out the skin tone without making it look like youíre
wearing makeup," she says. "Plus, the moisturizer we sell is
SPF 20, so it offers protection."
She says that
many of her male clients try it for the first time by accident and
with some initial trepidation, such as preparation for a photo shoot
or television appearance.
afterward, they say, ĎHey, I looked pretty good. What was that you
put on my skin?í laughs Brucker. "Thatís when they become