joy through candy is Lindsay Erickson's mission through her
new business, GetHappy.
As a little
girl, Cedarburg native Lindsay Erickson recalls making care packages
for friends and family members to wish them well or simply brighten
their day. Those fond memories, more than her admitted love of candy,
was the impetus for starting GetHappy, a specialty gummy candy shop
that packages its treats in containers reminiscent of pill bottles and
first aid kits.
GetHappy wasn’t purely focused on candy," says Erikson, who
runs GetHappy from a kiosk at Mayfair Mall. "It was created to
let someone know that you took the time to think of them."
especially the endless flavors and varieties of gummies — seemed
like a simple way to spread some happiness and cheer.
GetHappy’s packaging (clear bottles and tackle boxes) was designed
to showcase the colorful, fun candy it sells. Once customers pick
their treats from the bins that surround the GetHappy kiosk, they
customize an adhesive label based on any occasion or theme they want.
Erickson, customers, whom she refers to as candy artists, have created
GetHappy packages to celebrate birthdays, welcome loved ones home from
deployment overseas — even to propose marriage.
GetHappy’s candy selections are primarily of the gummy variety, the
store also sells fine chocolates and other confections, like its
GetHappy candy bar.
seeing the smiles on customers’ faces when they spot a candy from
their childhood, or seeing kids come back to refill their HappyBottle
or HappyTackle," Erickson says.
percent discount on refills has garnered many "happy" return
customers, who have been known to request their favorite gummy treats
by their proper names. Some customers visit the kiosk so often that
Erickson has made them honorary taste testers.
"If we have
something new, we want them to tell us what they think," Erickson
says, who can often be found sampling the 80 varieties of gummies
freshness, of course," she says, laughing.
its first kiosk last fall, GetHappy has been successful in its mission
to spread happiness. Currently, Erickson is in negotiations to open a
second kiosk at another Milwaukee area mall. GetHappy also recently
launched an online a la carte candy store at GetHappyUSA.com.