see very sheer, glowing makeup with burgundy or nude lips and a lot of
sparkle in the eyes," says Jhousy Leon, owner of Blush Beauty,
Milwaukee and Mequon. She recommends skincare preparations beginning
at least six months in advance of the big day, including facials, body
wraps, high-frequency treatments and brow shaping. Nails sparkle too,
with lots of little diamonds or Swarovski crystals. "The look is
totally different than last year," Leon says.
Hot Hairstyles for the Bride
"Hailey" Buetow of Bella Lei Salon & Spa, Mequon and
Cedarburg, lists five big styles for 2013: French twists, Old
Hollywood glam, braids, buns and ponytails. Statement side parts are
also very in. Be sure to balance your hairstyle, dress, veil or
headpiece, and jewelry. An "undone" or structured style
depends on season and location, and especially personal preference.
"You have to be true to you," Buetow says.
Color to Your Gown
years and years of strapless gowns, we’re finally seeing different
necklines," says Kate Iggens of Stone Manor Bridal, Cedarburg.
Choose from tank tops, v-necks, boatnecks, and sheer or lace
illusions. Dramatic backs are also big, featuring a cutout, keyhole or
low V. Some dresses have a removable illusion element for "the
look and feel of two dresses. It’s exciting," Iggens adds.
Other new shapes
include cap sleeves, a more fitted silhouette and shorter hemlines.
The most noticeable trend is colored gowns. Instead of white or ivory,
these dresses are red, café and blush. "It’s very fresh and
beautiful," says Marina Kuhn of Zita Bridal Salon, Milwaukee. For
a more subtle variation, try a pop of color in the sash.
portraiture has more of a photojournalistic style to "capture who
you are," says Matt Haas of Matt Haas Photography. "The more
comfortable you are with your photographer, the more likely you’ll
have a natural smile, laughter or tears in front of the camera."
Many couples are returning to physical albums instead of digital
copies to cherish their memories. "Print lasts a lifetime,"
Earthy and Natural for Bouquets
Terri Madison at
Bayside Floral Design, Bayside, customizes flowers with "a
cluster of colors, varieties and textures." In a hand-tied
bouquet, "We let the flowers do the arrangements" for a more
natural look. Boutonnieres have transitioned from a single rose to a
cluster of berries and leaves. Another trend is the use of earthy
elements and natural fibers. "This look is a little less
elaborate," Madison says.
for the Guys?
sophisticated colors and patterns can fit the wedding theme, in the
classic look of a bow tie and cummerbund or more contemporary
combination of long ties and vests. "It’s important to feel
comfortable," says Dennis Ervin, manager of the Squire Brookfield
boutique. "We want you to look great and have a great time."
unique rental fashions are provided by Jim’s Formalwear. For
"ultra customer service," a tailor can make immediate
Grooms are also
appreciating greater options in rental tuxedos. "The enhancements
in 2013 will better mimic what goes on in the retail realm," says
Tim Ryan, owner of Harleys: The Store for Men, Shorewood. The
contemporary fit is slimmer in shirts, trousers and jackets. "The
retail side always has a little more variety, but rental now has more
distinctive selections," he says.
Out, Three-tiered In
concepts are trending back to simple, elegant design," says
Alicia Strackbein of Rochester Deli, Waukesha. Traditional
three-tiered cakes feature scrollwork and flowers in butter cream
icing, and are personalized with colored ribbons or cake toppers.
"These are important items in the couples’ lives that show off
what they mean to each other," she says. Cupcakes are less
prevalent, but pies might be the next big thing.
Bakery, Whitefish Bay, often prepares a sweets table with its
signature French pastries to complement a smaller tiered cake. "A
lot of brides incorporate bold and soft colors," says Robin
Krajcik, easily achieved in an ombre cake. Elegant adornments include
sugar flowers, crystals and pearls, and monograms; equally popular is
more rustic design with pine cones, birds or fresh flowers. Cake pops
make fun party favors.
Your Computer Do the Addressing
of 2013 will be white or ivory with an updated look. "We can
customize the typestyles, ink, lining, motif, paper … an invite can
become more or less formal on typestyle alone," says Beth O’Connell
of Three Wishes, Whitefish Bay. New trends include font mixing,
eco-friendly inks and paper, design motifs and two-color text. With
the rise of digital printing, "Brides can do an awful lot without
change is the transition to machine addressing rather than handwritten
cursive or calligraphy. "There are so many beautiful fonts, it’s
becoming more common," says Allison McWilliams at Touch of
Whimsy, Delafield. While contemporary styles are appealing,
"Weddings are elegant affairs and more brides want a traditional
look — that in no way means old-fashioned," she says. Pearlized,
tone-on-tone papers and gold ink are simple and beautiful.
Music Makes a Comeback
Live bands are
popular again, but disc jockeys are still important to a festive
event. "We can provide more with package pricing," says Matt
Antoniewicz of ACA Music & Entertainment. In addition to music
during the ceremony, cocktail hour and reception, auxiliary services
such as custom uplighting and photo booths are also offered. "You
don’t have to deal with multiple vendors," he says. "We
put it all together."
want to put a personal spin on their registry, and we make it really
special," says Jessica Arendas of Susan Fredman Design Group. The
At Home collection includes luxury items to complement purchases from
big-box stores. Display pillows that "say what you feel,"
embrace eco-chic with natural and emerald elements, or even register
for one-on-one interior design expertise.
pieces at Xenia in Mequon go hand-in-hand with current fashion trends,
says Amy Maxwell, owner. The look now is feminine and soft, but
sophisticated and simple to appeal to both men and women. Coral,
amethyst and mint mix with bold patterns of chevron, stripes and polka
dots. Gold accents and contrasting textures also are gaining
popularity. Blend existing pieces with new elements to create your
Signature on Your Reception
Ken Hudak of
Canopies says, "Brides and grooms are looking for originality,
not a cookie-cutter wedding." Each venue can be transformed with
a distinctive configuration. Table variety is a big thing, including
square seating arrangements, taller chairs, long farm tables and
fabric treatments at the head table. Lounge furniture provides a
comfortable "getaway" space. "Small changes create
something a little different," he says.
at the top of the list in 2013," says Caruso. Incorporate navy
blue or pastels such as violet, mint, dusk blue, nectarine and linen.
"I personally love the combination of mint and sunburst
yellow," he says. Emerald is the color of the year, described by
Pantone as "a lively, radiant, lush green."
Jewelers, Whitefish Bay and Milwaukee, is the exclusive dealer of
Forevermark diamonds in Wisconsin. "These are really beautiful,
rare diamonds, and it’s a feather in our cap to carry them,"
says Tom Dixon, owner. In this economy, men are purchasing smaller
stones of higher quality set in white gold. Halo jewelry features a
center stone surrounded by smaller diamonds. "It keeps the cost
down in per-carat price, but adds a lot of brilliance," Dixon
such as Steven Paul Designs, Delafield, provide an opportunity for
couples to shop together. Some men will purchase the stone first,
which is placed in a temporary solitaire mounting for "a surprise
proposal and her perfect ring," says Matthew Willert.
Vintage-inspired and classic styles are popular. For a trendier look,
round-cut colored stones such as sapphires, rubies and yellow diamonds
are set with pavé side stones.
owner of East Towne Jewelers in Mequon, often repurposes heirloom
jewelry into new designs. Many of her clients have a "more mature
taste," perhaps a preference for a beautifully set diamond band
to a large center stone, or two rings that don’t follow the same
contour. In custom jewelry, "Anything goes. It’s very
individual," Seramur says. "This is her signature
accommodations are becoming more prevalent," says Beth Shully of
Shully’s Cuisine & Events. "We custom cater to your heart’s
desire." That includes vegetarian, organic, farm-to-table,
gluten-free and other food allergies, kosher and other religious
needs. Food stations that showcase chef preparations, hors d’oeuvres
and small plate items are very popular, as are late-night snacks,
especially deep-fried cheese curds, mini sliders, pizza, and milk and