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Fashion on the move
Three local retailers — and one luxe department store — are shaking up the Milwaukee fashion scene.


January 2013

A new Fred Boutique will open in Door County in spring.

Fred Boutique, 522 N. Water St., is expanding its collection of affordable women’s clothing and accessories — inspired by celebrity trends and styles — to top tourist destination Door County by opening a boutique at 9432 Spruce St. in bustling Fish Creek in spring 2013.

"We have spent three years looking for the right fit, and we feel we’ve found that home in Door County," says Ronald Krinn, who co-owns the boutique with Kotti Anderson. "Fish Creek is a charming community with an amazing environment and retail space that will complement our beautiful women’s products, aesthetic and décor."

From Fred Boutique, head south down Water Street to Milwaukee’s Art & Fashion District to find designer Laura Goldstein’s first boutique featuring her luxurious hand-printed and hand-dyed scarves and textiles.

"I always wanted to open a tiny ‘flagship’ store in Milwaukee, and the Historic Third Ward was the perfect place to do this," says Goldstein of Grotta & Co, 207 E. Buffalo St. "We meet people every week who are on their first visit to the Third Ward, oftentimes from Milwaukee!" In its 12th year, Grotta & Co. works with interior designers to create site-specific pieces, such as shams and bed rolls, but also specializes in custom projects — ranging from wedding party accessories to personalized gifts, seat cushions, bow ties, banners, corporate logos and commemorative napkins.

MODify closed its doors in the Third Ward in 2012, but has popped up again at 7217 W. North Ave., Wauwatosa. But don’t plan on finding the boutique’s new and gently used men’s and women’s clothing and accessories at the business’ new headquarters — MODify will be operating as an online boutique only. Check out to view the shop’s hip and affordable finds.

Looking to sell? MODify buys like-new men’s and women’s clothing, shoes and accessories on Tuesdays and Thursdays from 10 a.m. to 3 p.m. at its new Wauwatosa headquarters.

Elsewhere in Wauwatosa, high-end department store Nordstrom will be opening a new 140,000-square-foot, three-level complex — plus parking! Yay! — at Mayfair Mall. Expect to be snapping up fab designer lines — like Alexander McQueen, Fendi, Marc Jacobs and Yves Saint Laurent — not currently available in the Milwaukee market



This story ran in the January 2013 issue of: