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Fashion forward
Fashion Night Out Milwaukee lives on in new collaborative event with Gallery Night


October 2013

When Vogue and the CFDA made the decision to place Fashion’s Night Out — a global celebration of fashion — on hiatus in North America for 2013, the organizers of Fashion’s Night Out Milwaukee (an official Fashion’s Night Out event) had a big decision to make: go on hiatus with the national celebration or move forward with a new event that would keep the event’s momentum moving forward.

"With more than 1,000 shoppers making their way to downtown Milwaukee for last year’s event, we thought is was important to meet that demand and create a new event that would celebrate Milwaukee’s amazing retailers," says Jeffrey Raddatz, an event organizer.

After carefully considering its options, the FNO Milwaukee team met with representatives from the Third Ward Association to discuss a spin-off of the association’s popular Gallery Night & Day. The meeting’s outcome? A unique collaboration that will find October Gallery Night welcoming boutiques to open their doors and host fashion events to create a celebration of art and fashion, called Fashion Night Milwaukee.

The event will also be welcoming retailers from outside the downtown area to create one-of-a-kind pop-up shops. With more than 1,500 shoppers attending the 2012 event, Fashion’s Night Out Milwaukee is expected to continue to grow with this 2013 spin-off.

Live music in Catalano Square, art, food and drinks specials at local bars and eateries and appearances by local celebrities add a festive atmosphere to the evening.

The event is sponsored by M: Milwaukee’s Lifestyle Magazine, Milwaukee Downtown BID #21 and the Historic Third Ward Association.

Several local retailers and pop-up shops will keep shoppers engaged throughout the evening with cocktails, food, music and deals. Highlights include:

Blush Beauty, at the corner of Water and Buffalo streets, will offer complimentary makeup touch-ups, as well as a pop-up shop from Stella & Dot stylist Shari Allison, who will be styling ladies with new accessories for fall and raffling off a $50 gift certificate.

Five Hearts, at Milwaukee and Menomonee streets, will showcase its new fall and holiday fashions — from chic accessories to flirty and fun dresses.

Masterpieces of high fashion hair and makeup will stroll the Third Ward streets showcasing artistic creations of aspiring graduates from The Institute of Beauty and Wellness. Simultaneously Neroli Salon & Spa at Milwaukee Street and St. Paul Avenue, will be executing a live photo shoot for guests to observe. Stock up on Aveda products and get an up close look at the unique jewelry creations of Canela-Canela.

Find everything from a little black dress to a great pair of jeans right in the heart of the fashionable Third Ward at Stephanie Horne on Buffalo Street at Broadway. Plus, in honor of Breast Cancer Awareness Month, an Impressions Salon pop-up shop will offer pink hair extensions for a $20 donation to Froedtert Hospital.

A-Trio Jewelers celebrates is third year in the Third Ward with an exhibition of Mike Chamerlin’s scratched aluminum panels. The jeweler, on Water Street between Chicago and Buffalo streets, will also offer free jewelry inspections, cleaning and polishing.

Stop by AGAMI Salon, just off Catalono Square, for mini treatments, blow dry and braiding classes, art and jewelry from local artists, music by The Olives and light bites.

Join Gigi of Mequon, featuring Helmut Lang, at The Box, Milwaukee’s hottest new event space at 628 N. Broadway. A portion of the proceeds will benefit Growing Minds charity.

Luci Boutique will showcase fall fashions at its downtown boutique on Water Street near the intersection of Clybourn Street, and unique offerings from its new Mequon location at The Shops of East Town. Plus, take 30 percent off your purchase.

Shop Faye’s famous NYC Bauble Bar pop-up shop at Oak on Buffalo, between Water Street and Broadway, where you’ll find high-trend accessories at guilt-free prices.

J. Hilburn for Men and Etcetera for Women Trunk Shows will add a fashionable edge to Cranston Accents’ chic showroom at Buffalo and Water streets.

Third Coast Style, on Water Street near the intersection of Clybourn Street, is an incubator for fashion design, showcasing clothing and accessories from local designers. TCS Gallery will feature the intensely introspective figurative paintings of Jill Schweiss. Plus, enjoy the Milwaukee premier of luxurious "Bliss Bags" by designer Peggy Larson.

Watch for Scottfree Salon "Mobile Chair" Makeovers on Broadway between Buffalo and Chicago streets.

Gallery Night’s Fashion Focus

Who: Calling all Milwaukee art and fashion connoisseurs

What: Gallery Night and Fashion Night Milwaukee

When: 5-9 p.m. Friday, Oct. 18

Where: The Historic Third Ward

Why: Celebrate Milwaukee’s creative scene in the ultimate collaboration of art and fashion. Galleries, boutiques and salons throughout downtown Milwaukee will host public parties for art-lovers and fashionistas alike, featuring music, food, cocktails, local celebrities, VIP treatments and more.

After Party: Meet "Project Runway" designer Miranda Levy and view the creative fashions of Mount Mary College’s emerging designers at the official Fashion Night Milwaukee After Party at SPiN Milwaukee from 9 p.m. to midnight.



This story ran in the October 2013 issue of: