|Iron Horse Hotel
here for business, pleasure, or both, visitors to Milwaukee are
finding many more choice hotel rooms in town lately, with more on the
horizon. The city’s newest downtown hotels are not just raising the
bar for unique accommodations, they are raising Milwaukee’s profile
as a world-class destination. "If you’re going to build a hotel
in this market, and you look at your competitors, to compete you’re
going to have to build a fairly significant hotel," says Paul
Upchurch, president and CEO of VISIT Milwaukee, the city’s
convention and visitors’ bureau.
like the venerable Pfister, eco-chic Hotel Metro and biker-boutique
Iron Horse Hotel all have their devoted fans. Convention visitors tend
to stay in hotels where their meetings are scheduled, or near the city’s
convention center. That’s a niche nicely filled by the Hyatt Regency
Milwaukee, Hilton Milwaukee City Center and Intercontinental
Milwaukee. But the city’s newest hotels are answering increasing
demand for exciting places to stay.
Upchurch says, the city has seen "pretty steady and strong growth
in occupancy, so that’s created some interest." In 2012, hotel
occupancy in downtown Milwaukee reached a historic 65 percent,
Upchurch says. The new hotels are targeting smaller business meetings
and leisure travelers as their primary customers, he adds.
Garden Inn, opened last year, features 127 rooms and suites in the
newly restored Loyalty Building, 611 N. Broadway. The building, which
is a National Historic Landmark, retains its soaring atrium and
sweeping staircase, and the rooms have all the amenities travelers now
the city’s storied past, the Brewhouse Inn & Suites, opened this
year, has repurposed the old Pabst Brewery, 1215 N. 10th St., into an
extended stay hotel. The renovation preserved the brewery’s enormous
copper kettles and King Gambrinus stained glass window, and its
steampunk décor gives the hotel its unique character.
In contrast to
hotels located in historic properties, Aloft Milwaukee Downtown at
1230 Old World Third St. is boldly contemporary in both architecture
and attitude. Rooms are designed to feel like lofts, as the name
suggests, with lots of natural light streaming through extra-large
Like the Hilton
hotels, the sparkling new Marriott Milwaukee Downtown, 323 E.
Wisconsin Ave., has the advantage of a well-known hospitality brand.
With 204 rooms and one suite, "it’s well-designed and
well-executed," notes Upchurch.
Now more hotel
rooms are on the way. Potawatomi Bingo Casino is building a 381-room
hotel, scheduled to open next summer, which Upchurch says will cater
primarily to casino visitors. Upchurch says Kimpton Hotels, based in
San Francisco, is eyeing a location in the Third Ward for a 158-room
product we’re bringing into the city is great product that any city
would love to have," Upchurch says.
Milwaukee Downtown: Platform beds, in-room plug-and-play
connectivity station, 42-inch HDTV, and walk-in shower with spa
bath amenities. Contemporary chic décor.
Inn & Suites: Luxury "Baron Suites" feature
panoramic views of the city, "Terrace Suites" have
private balconies. All suites have kitchenettes to make visitors
feel right at home in the former Pabst Brewery.
Garden Inn Milwaukee Downtown: Five-story grand atrium, 14-foot
ceilings in rooms, located in the Loyalty Building, a National
Historic Landmark built in 1886.
Milwaukee City Center: Elegant art deco ambience, circa 1920s,
with newly renovated guest rooms. On-site Miller Time Pub offers
some of the city’s best burgers, and Milwaukee Chophouse is a
top-rated steak and seafood restaurant.
Metro: Complimentary use of "Hampton Cruiser"
bicycles, saltwater hot tub and rain shower, rooftop deck with
fireplace, reflecting pond and fountain.
Regency Milwaukee: Romance packages with champagne and truffles,
and Bistro 333 Restaurant offers regional cuisine with an
extensive wine list.
Milwaukee Hotel: Business and health/fitness centers,
sophisticated cuisine at Kil@wat restaurant, Zenden night club
features retro cocktails and eclectic music.
Horse Hotel: Plush robes, in-room bar with "Spoil-Me"
basket, the country’s only hotel geared toward motorcycle
enthusiasts, with special packages for riders. Just a few
wheelies away from the Harley-Davidson Museum.
Milwaukee Downtown: Located in the hotel, Millioke Meat. Cheese.
Beer. is a restaurant that’s got the Milwaukee comfort-food
menu down. Choose from locally sourced meats like Usinger’s
bockwurst, small batch artisanal Wisconsin cheeses and a
carefully edited selection of craft beers.
Hotel: Milwaukee’s grand hotel since 1893, featuring
exceptional architecture and a priceless collection of Victorian
art. Say hello to the hotel’s artist-in-residence and the
Pfister narrator, who documents the hotel’s true stories.