are the days of denim as the preferred casual wear of choice. Women
are now choosing to wear well-tailored leisure or fitness apparel
(think yoga pants, dressy sweat pants, etc.) in lieu of blue jeans, an
emerging trend that has been dubbed "athleisure" by the
"I see it
as a way to simplify and streamline your wardrobe," says
freelance stylist Jenifer Daoust, who also works as the head stylist
and visual merchandiser at Faye’s in Mequon and Brookfield. "It’s
a ‘mat to street’ mentality. A woman can go from the gym to work
and then to date night and only modify her outfit slightly."
Plus, the trend embodies the casual yet refined lifestyle that so many
satorially conscious Milwaukee women personify — a true balance
between fashion and function. Here’s a roundup of Daoust’s local
1 Make a
statement in Pheel’s "Strong Is The New Skinny" tank (Luci
Boutique, $54) and cover up with a boldly colored leather jacket by
Anatomie (Faye’s, $799.) For those especially chilly nights, toss on
a Linda Richards luxe fur and duck down vest for added warmth (Faye’s,
Finding the right multipurpose watch doesn’t mean sacrificing style.
Avoid watchbands made of porous fabrics (e.g., leather) and try Geneva’s
Chrono watch (The Last Detail, $38) or the embellished Sprout watch (Picardy’s,
Bella Dahl’s cropped runner pant (I See London, $138) represents
versatility at its finest. Daoust recommends pairing the pant with a
sky-high heel for a night out with friends.
Fashion meets function in this chic tote by George, Gina & Lucy (I
See London, $156.)It boasts multiple pockets, a removable shoulder
strap, an ID tag and an on-trend snakeskin print.
This reusable glass bottle by Lifefactory (Sachen Imports, $24.99) is
easy to grip and dishwasher-safe, keeping you properly hydrated
throughout the day.
Merrell’s "All Out Shine" shoe (Stan’s Fit for Your
Feet, $110) can be easily dressed up or down. The sneakers’ sleek
design and subtle pops of color are appropriate for the gym or the