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Now Trending: Athleisure

Styling by Jenifer Daoust
Photos by Dan Bishop

November 2014

Gone are the days of denim as the preferred casual wear of choice. Women are now choosing to wear well-tailored leisure or fitness apparel (think yoga pants, dressy sweat pants, etc.) in lieu of blue jeans, an emerging trend that has been dubbed "athleisure" by the fashion industry.

"I see it as a way to simplify and streamline your wardrobe," says freelance stylist Jenifer Daoust, who also works as the head stylist and visual merchandiser at Faye’s in Mequon and Brookfield. "It’s a ‘mat to street’ mentality. A woman can go from the gym to work and then to date night and only modify her outfit slightly." Plus, the trend embodies the casual yet refined lifestyle that so many satorially conscious Milwaukee women personify — a true balance between fashion and function. Here’s a roundup of Daoust’s local picks.

1 Make a statement in Pheel’s "Strong Is The New Skinny" tank (Luci Boutique, $54) and cover up with a boldly colored leather jacket by Anatomie (Faye’s, $799.) For those especially chilly nights, toss on a Linda Richards luxe fur and duck down vest for added warmth (Faye’s, $729.)

2 Finding the right multipurpose watch doesn’t mean sacrificing style. Avoid watchbands made of porous fabrics (e.g., leather) and try Geneva’s Chrono watch (The Last Detail, $38) or the embellished Sprout watch (Picardy’s, $78.)




3 Bella Dahl’s cropped runner pant (I See London, $138) represents versatility at its finest. Daoust recommends pairing the pant with a sky-high heel for a night out with friends.




4 Fashion meets function in this chic tote by George, Gina & Lucy (I See London, $156.)It boasts multiple pockets, a removable shoulder strap, an ID tag and an on-trend snakeskin print.



5 This reusable glass bottle by Lifefactory (Sachen Imports, $24.99) is easy to grip and dishwasher-safe, keeping you properly hydrated throughout the day.



6 Merrell’s "All Out Shine" shoe (Stan’s Fit for Your Feet, $110) can be easily dressed up or down. The sneakers’ sleek design and subtle pops of color are appropriate for the gym or the street.




This story ran in the November 2014 issue of: