of just three "Greenbelt" communities in the United States,
the village of Greendale’s history is unique. The Franklin Roosevelt
administration built the planned community – marked by the
"greenbelt" of forests and parks surrounding the area – in
1936 to provide much needed jobs and better housing for families at
the height of the Great Depression.
Designed to look
like an English garden village, downtown Greendale is often described
as a Norman Rockwell-like town. The village center even features a
statue of Norman Rockwell, which stands near the corner of Broad
Street and Northway.
In the summer,
more than 40,000 flowers adorn the downtown streets in hanging
baskets, sidewalk beds and storefront window boxes. The scenery is
just as inviting during the holidays, when more than 100,000 twinkling
lights frame the village businesses.
With more than
25 specialty shops, clothing boutiques and restaurants lining the
Historic Downtown Center, there’s plenty to do in this quaint
village, which was named a National Historic Landmark in 2012.
A visit to
downtown Greendale should begin at the Greendale Visitor Center, which
doubles as the Taste of Home Outlet (5602 Broad St.). The
one-of-a-kind cooking store features a working test kitchen,
discounted Taste of Home cookbooks and kitchen gadgets galore.
its nostalgic supper club appeal, Joey Gerard’s (5601 Broad St.)
fits in well in downtown Greendale. With its menu of classic cocktails
(think Rob Roys and brandy old-fashioneds) and steaks, chops and
seafood, this Bartolotta restaurant has quickly become a village
If you have a
hankering for barbecue and all the fixin’s, head next door and hit
the counter at Miss Beverly’s Deluxe BBQ (5601 Broad St.). Miss
Beverly’s, another Bartolotta restaurant, opened in May, serving
house-smoked barbecue influenced by a variety of styles around the
an avid knitter or a novice with needles, you’ll appreciate The Wool
& Cotton Co. (5626 Broad St.), which specializes in natural fiber
yarns and wool roving from indie, fair trade, local and U.S.
(5628 Parking St.), an oasis in the heart of Greendale, offers yoga
classes for all ages – even children. The yoga studio also offers
massage therapy, foot scrubs and body conditioning classes.
Rockwell-like town isn’t complete without an old-fashioned malt
shop. Ferch’s Malt Shoppe & Grille (5636 Broad St.) fits the
bill with its full all-American menu and old-fashioned jukebox.
Need to satisfy
your sweet tooth? National Bakery & Deli (5637 Broad St.) is happy
to oblige with its vast selection of fresh baked goods, including
doughnuts, Danish, pastries, cakes, pies and muffins.
one-of-a-kind furniture and décor, don’t miss Hidden Charm (5640
Parking St.).With owners who love reusing and repurposing cast-off
items, shoppers will find an ever-changing inventory of reclaimed
Set in a
charming cottage-like storefront, They Grow Like Weeds (5676 Broad
St.) is hard to resist. The upscale children’s resale boutique
carries everything from clothing, toys, books, outerwear and baby gear
to footwear, bedding and accessories.
chic consignment boutique, Trading Closets (5690 Broad St.), caters to
a discerning clientele with its rotating stock of gently used men and
women’s clothing, jewelry, accessories and home furnishings.