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Photos by Dan Bishop

November 2014

One of just three "Greenbelt" communities in the United States, the village of Greendale’s history is unique. The Franklin Roosevelt administration built the planned community – marked by the "greenbelt" of forests and parks surrounding the area – in 1936 to provide much needed jobs and better housing for families at the height of the Great Depression.

Designed to look like an English garden village, downtown Greendale is often described as a Norman Rockwell-like town. The village center even features a statue of Norman Rockwell, which stands near the corner of Broad Street and Northway.

In the summer, more than 40,000 flowers adorn the downtown streets in hanging baskets, sidewalk beds and storefront window boxes. The scenery is just as inviting during the holidays, when more than 100,000 twinkling lights frame the village businesses.

With more than 25 specialty shops, clothing boutiques and restaurants lining the Historic Downtown Center, there’s plenty to do in this quaint village, which was named a National Historic Landmark in 2012.

A visit to downtown Greendale should begin at the Greendale Visitor Center, which doubles as the Taste of Home Outlet (5602 Broad St.). The one-of-a-kind cooking store features a working test kitchen, discounted Taste of Home cookbooks and kitchen gadgets galore.

With its nostalgic supper club appeal, Joey Gerard’s (5601 Broad St.) fits in well in downtown Greendale. With its menu of classic cocktails (think Rob Roys and brandy old-fashioneds) and steaks, chops and seafood, this Bartolotta restaurant has quickly become a village mainstay.

If you have a hankering for barbecue and all the fixin’s, head next door and hit the counter at Miss Beverly’s Deluxe BBQ (5601 Broad St.). Miss Beverly’s, another Bartolotta restaurant, opened in May, serving house-smoked barbecue influenced by a variety of styles around the country.

Whether you’re an avid knitter or a novice with needles, you’ll appreciate The Wool & Cotton Co. (5626 Broad St.), which specializes in natural fiber yarns and wool roving from indie, fair trade, local and U.S. suppliers.

Barefoot Haven (5628 Parking St.), an oasis in the heart of Greendale, offers yoga classes for all ages – even children. The yoga studio also offers massage therapy, foot scrubs and body conditioning classes.

A Norman Rockwell-like town isn’t complete without an old-fashioned malt shop. Ferch’s Malt Shoppe & Grille (5636 Broad St.) fits the bill with its full all-American menu and old-fashioned jukebox.

Need to satisfy your sweet tooth? National Bakery & Deli (5637 Broad St.) is happy to oblige with its vast selection of fresh baked goods, including doughnuts, Danish, pastries, cakes, pies and muffins.

For one-of-a-kind furniture and décor, don’t miss Hidden Charm (5640 Parking St.).With owners who love reusing and repurposing cast-off items, shoppers will find an ever-changing inventory of reclaimed furnishings.

Set in a charming cottage-like storefront, They Grow Like Weeds (5676 Broad St.) is hard to resist. The upscale children’s resale boutique carries everything from clothing, toys, books, outerwear and baby gear to footwear, bedding and accessories.

Nearby, another chic consignment boutique, Trading Closets (5690 Broad St.), caters to a discerning clientele with its rotating stock of gently used men and women’s clothing, jewelry, accessories and home furnishings.



This story ran in the November  2014 issue of: