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Aspiring She-E-Os
Fashion angels boosts tween confidence

Photos by Dan Bishop

November 2014

Clockwise: Goldi and Mark Miller with partner Myra Mouloudji are mentoring girls to become entrepreneurs.

Goldi Miller still remembers when the entrepreneurial bug bit her. At just 8 years old, she hosted her first backyard carnival to raise money for the Muscular Dystrophy Association. She knew instantly she had found her calling.

Since that early age, Miller has embraced her inner entrepreneur, first as the owner of Goldi Inc., a chain of high fashion retail shops, and most recently as founder of Fashion Angels Enterprises, a leading designer and manufacturer of tween girls lifestyle and activity products.

Now Miller and her business partners, husband Mark and sister Myra Mouloudji, want to help young girls everywhere tap into their own entrepreneurial spirit. In September, Fashion Angels launched Itís My Biz, a line of activity kits designed to help tweens become mini entrepreneurs.

"We knew girls like to craft and learn new skills, but they told us they also love selling what theyíve made," Miller says of the impetus for the new line.

The kits, available in four different themes, contain all of the essential tools and materials needed to help young girls connect with their passion so they can become "She-E-Os" of their own companies. The kits feature product variations of jewelry making, cupcake decorating, fashion design and nail art.

"Theyíre designed to leverage the common interests of tween girls so they can become strong, creative and capable young women who know they can achieve anything they set their minds to," says Miller.

Each kit includes its own mini business guide and the "Ultimate Business Guide" Ė a step-by-step book that teaches young girls how to start and sustain their own business, from developing a name, logo and business cards to tracking sales and appointments, to developing a marketing campaign. Miller says the business development and planning tools can be used for any type of business venture, whether itís creative or service-oriented like babysitting or pet care.

Aspiring She-E-Os also can download a free customizable app to support their business endeavors. The tool, which is both iOS and Android compatible, enables tween entrepreneurs to display their products and services, compile orders and book appointments from anywhere.

"It basically acts as a virtual storefront," says Miller.

Mark Miller describes Fashion Angelsí Itís My Biz activity kits as "confidence in a box." "According to research, three-quarters of girls feel good about themselves in sixth grade, but by 10th grade that confidence drastically falls," he explains. "These kits are an emotional vitamin to guide girls through adolescence into adulthood. We want to encourage young girls to believe in themselves and what they can do."

Fashion Angels is kicking off the debut of the Itís My Biz line with the "Future She-E-O Contest," which runs through the end of February. Girls interested in entering the contest are asked to describe their own start-up business for a chance to win a $10,000 college scholarship. Business ventures do not need to involve Fashion Angel products, says Miller.

The top five contestants will travel to Milwaukee to tour Fashion Angelsí headquarters in the Historic Third Ward and meet the women who run the company. Next, the finalists will visit Marquette University, where they will present their businesses to a panel of female business executives, who will choose the grand prize winner.

Fashion Angelsí Itís My Biz activity kits, which retail between $19.99 and $25.99, are available for purchase online and at specialty toy stores and mass retailers around the country. For more information about the Itís My Biz product line and the Future She-E-O Contest, visit




This story ran in the November 2014 issue of: