Goldi and Mark Miller with partner Myra Mouloudji are mentoring
girls to become entrepreneurs.
still remembers when the entrepreneurial bug bit her. At just 8 years
old, she hosted her first backyard carnival to raise money for the
Muscular Dystrophy Association. She knew instantly she had found her
Since that early
age, Miller has embraced her inner entrepreneur, first as the owner of
Goldi Inc., a chain of high fashion retail shops, and most recently as
founder of Fashion Angels Enterprises, a leading designer and
manufacturer of tween girls lifestyle and activity products.
Now Miller and
her business partners, husband Mark and sister Myra Mouloudji, want to
help young girls everywhere tap into their own entrepreneurial spirit.
In September, Fashion Angels launched Itís My Biz, a line of
activity kits designed to help tweens become mini entrepreneurs.
girls like to craft and learn new skills, but they told us they also
love selling what theyíve made," Miller says of the impetus for
the new line.
available in four different themes, contain all of the essential tools
and materials needed to help young girls connect with their passion so
they can become "She-E-Os" of their own companies. The kits
feature product variations of jewelry making, cupcake decorating,
fashion design and nail art.
designed to leverage the common interests of tween girls so they can
become strong, creative and capable young women who know they can
achieve anything they set their minds to," says Miller.
includes its own mini business guide and the "Ultimate Business
Guide" Ė a step-by-step book that teaches young girls how to
start and sustain their own business, from developing a name, logo and
business cards to tracking sales and appointments, to developing a
marketing campaign. Miller says the business development and planning
tools can be used for any type of business venture, whether itís
creative or service-oriented like babysitting or pet care.
She-E-Os also can download a free customizable app to support their
business endeavors. The tool, which is both iOS and Android
compatible, enables tween entrepreneurs to display their products and
services, compile orders and book appointments from anywhere.
basically acts as a virtual storefront," says Miller.
describes Fashion Angelsí Itís My Biz activity kits as
"confidence in a box." "According to research,
three-quarters of girls feel good about themselves in sixth grade, but
by 10th grade that confidence drastically falls," he explains.
"These kits are an emotional vitamin to guide girls through
adolescence into adulthood. We want to encourage young girls to
believe in themselves and what they can do."
is kicking off the debut of the Itís My Biz line with the
"Future She-E-O Contest," which runs through the end of
February. Girls interested in entering the contest are asked to
describe their own start-up business for a chance to win a $10,000
college scholarship. Business ventures do not need to involve Fashion
Angel products, says Miller.
The top five
contestants will travel to Milwaukee to tour Fashion Angelsí
headquarters in the Historic Third Ward and meet the women who run the
company. Next, the finalists will visit Marquette University, where
they will present their businesses to a panel of female business
executives, who will choose the grand prize winner.
Itís My Biz activity kits, which retail between $19.99 and $25.99,
are available for purchase online and at specialty toy stores and mass
retailers around the country. For more information about the Itís My
Biz product line and the Future She-E-O Contest, visit