Rosen talks with President Barack
his way to an event.
Obama visited GE Healthcare in Waukesha last February, the White House
called on Milwaukeean Jesse Rosen to coordinate logistics. This isnít
as much of a stretch as it sounds because Rosen was a member of the
White House advance team, which coordinates travel for the president,
vice president and first lady. Heís now with the Jewish Community
Center in Milwaukee.
On the advanced
team, Rosen acted as the primary White House staff representative and
coordinated all aspects of a presidential visit. "This involved
consulting with Secret Service, event hosts and military staff to
execute trips flawlessly," Rosen says.
But after five
years organizing trips for POTUS (President of the United States) and
FLOTUS (First Lady of the United States), Rosen wanted to slow down.
"Iíd been spending about 300 nights a year in hotels," he
says. "Itís a young personís game. I thought, ĎIíve got
to come up with some sort of exit strategy from the road.í"
2013, Rosen became the Maccabi Games director at the JCC, a five-day
Olympic-style sports festival for Jewish teens. "I met with Mark
Shapiro (executive director of the JCC) and I became much more
interested in how this Olympic style sports festival could be a
springboard to the bigger community."
More than 1,000
teens from across the country and around the world will arrive in
Milwaukee in August 2015 for the event. "The Maccabi games have
the potential to be way more than just an athletic event, but a
transformative event for Jewish Milwaukee and greater Milwaukee if we
do it right. Thatís what I signed on for."
of what the JCC is trying to accomplish requires somebody with Rosenís
skill set. It requires a capital ĎLí leader. This man worked for
the president, and now heís working for the JCC," Shapiro says.
a presence in the presidential trip planning business. "As my day
job permits, if the president calls you, you try to see what you can
do to help," he says. For Rosen, helping involved recruiting
several of his JCC colleagues as volunteers for the presidential visit
in February. "Itís fun to be able to create those opportunities
for people. It helps me remember that most people donít ever get to
be in the same room with the president, let alone help volunteer and
be a part of one of his events."