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Selig's Time Capsule


April 2015

Miller Park has delighted millions of fans through its exemplary baseball aesthetic, while showcasing the history of the sport in Milwaukee. This summer, the Brewers will unveil a permanent tribute to the man who made much of that history possible.

"The Selig Experience," a 1,400-square-foot exhibit located on the loge level of the stadiumís left-field corner, will tell the story of retired MLB commissioner and former Brewers owner Bud Selig, focusing on his efforts to attract the Brewers to Milwaukee in 1970 and keep the team in town into the 21st century.

The exhibit will premiere during midseason ó the Brewers intentionally steering away from an opening day unveiling to give the historical showcase its own special debut.

"We feel itís really important for people coming to the ballpark to understand that without him, the Brewers donít exist and Miller Park doesnít exist," said Rick Schlesinger, the Brewers chief operating officer.

The display will be open year-round, featuring an authentic replica of Seligís County Stadium office complete with rotary phones, í70s-style carpeting and a bucket to catch rain leaks from the ceiling. There will be an 11-minute video (narrated by Bob Uecker) shown on multiple screens, which concludes with a 3-D hologram of Selig (for which he spent many hours in front of a green screen) addressing viewers.

BRC Imagination Arts in California is designing and installing the exhibit. Construction began in late March. "It certainly is unique for a sports stadium; itís our first sports stadium experience," says BRC creative director Brad Shelton, who adds that the Brewers contacted him after Schlesinger visited a Lincoln museum in Springfield, Ill., that BRC had worked on. "Itís really forward thinking of the Brewers," says Shelton. "When audiences see this, there will be moments that will take their breath away." BRCís Steven Strosin, a Waukesha native and lifelong Brewers fan, is directing and editing the media for the display.

The exhibit can hold up to 35 people at a time and will operate when the gates open on game days until "about the seventh inning," according to Schlesinger, who says that some specifics of the logistics such as how fans line up and are admitted are still being finalized. "The Selig Experience" lasts 18 minutes. There is free admission during home games to anyone who has purchased a game ticket. On non-game days, the exhibit will be included in the prices of various stadium tours.

"I am humbled that the Brewers will chronicle the remarkable journey of the franchise through a fan experience at Miller Park named in my honor," says commissioner Selig, who Schlesinger says has been "exceedingly generous" in donating artifacts and memorabilia for the display.

"I think we owe a huge debt to the commissioner," Schlesinger says. "We want to make sure that fans donít forget that."

Golf clubs ease the load

When the aging process began to negatively affect his golf game, Mequon resident Phil Goodman started brainstorming ideas for a solution. "As I got older, carrying a golf bag that weighs 20 to 25 pounds got harder and harder," says Goodman, who says he enjoys the health benefits of walking too much to resort to renting a cart.

Determined to find a way to reduce the weight of his golf bag and not jeopardize the quality of his game, Goodman founded Walking Sticks ó a company that produces adjustable iron sets. Each set includes three clubs, and each club ó a 3/4/5, 6/7/8 and a 9/pitching wedge/sand wedge ó features three different lofts separated by four or five degrees, which can be manually adjusted.

"What this accomplishes is that the golfer can virtually remove six clubs out of his bag," explains Goodman. "You essentially reduce the weight of the bag by 50 percent, so itís easier to walk the course because the "bag is lighter."

Goodman knew many golfers would question Walking Sticksí effectiveness, so he enlisted the help of two PGA teaching professionals, Jeffrey Picus and Tim Grogan, to expertly review the clubs. Grogan, who spent 19 years as Marquette Universityís golf coach, says that "they perform the same as any conventional iron" in his testimonial, adding that heíd recommend them to his students. To learn more about how the clubs work, visit

ó Jen Hunholz


This story ran in the April 2015  issue of: