Park has delighted millions of fans through its exemplary baseball
aesthetic, while showcasing the history of the sport in Milwaukee.
This summer, the Brewers will unveil a permanent tribute to the man
who made much of that history possible.
Experience," a 1,400-square-foot exhibit located on the loge
level of the stadiumís left-field corner, will tell the story of
retired MLB commissioner and former Brewers owner Bud Selig, focusing
on his efforts to attract the Brewers to Milwaukee in 1970 and keep
the team in town into the 21st century.
The exhibit will
premiere during midseason ó the Brewers intentionally steering away
from an opening day unveiling to give the historical showcase its own
"We feel itís
really important for people coming to the ballpark to understand that
without him, the Brewers donít exist and Miller Park doesnít
exist," said Rick Schlesinger, the Brewers chief operating
The display will
be open year-round, featuring an authentic replica of Seligís County
Stadium office complete with rotary phones, í70s-style carpeting and
a bucket to catch rain leaks from the ceiling. There will be an
11-minute video (narrated by Bob Uecker) shown on multiple screens,
which concludes with a 3-D hologram of Selig (for which he spent many
hours in front of a green screen) addressing viewers.
Arts in California is designing and installing the exhibit.
Construction began in late March. "It certainly is unique for a
sports stadium; itís our first sports stadium experience," says
BRC creative director Brad Shelton, who adds that the Brewers
contacted him after Schlesinger visited a Lincoln museum in
Springfield, Ill., that BRC had worked on. "Itís really forward
thinking of the Brewers," says Shelton. "When audiences see
this, there will be moments that will take their breath away."
BRCís Steven Strosin, a Waukesha native and lifelong Brewers fan, is
directing and editing the media for the display.
The exhibit can
hold up to 35 people at a time and will operate when the gates open on
game days until "about the seventh inning," according to
Schlesinger, who says that some specifics of the logistics such as how
fans line up and are admitted are still being finalized. "The
Selig Experience" lasts 18 minutes. There is free admission
during home games to anyone who has purchased a game ticket. On
non-game days, the exhibit will be included in the prices of various
humbled that the Brewers will chronicle the remarkable journey of the
franchise through a fan experience at Miller Park named in my
honor," says commissioner Selig, who Schlesinger says has been
"exceedingly generous" in donating artifacts and memorabilia
for the display.
"I think we
owe a huge debt to the commissioner," Schlesinger says. "We
want to make sure that fans donít forget that."
clubs ease the load
aging process began to negatively affect his golf game, Mequon
resident Phil Goodman started brainstorming ideas for a
solution. "As I got older, carrying a golf bag that weighs
20 to 25 pounds got harder and harder," says Goodman, who
says he enjoys the health benefits of walking too much to resort
to renting a cart.
to find a way to reduce the weight of his golf bag and not
jeopardize the quality of his game, Goodman founded Walking
Sticks ó a company that produces adjustable iron sets. Each
set includes three clubs, and each club ó a 3/4/5, 6/7/8 and a
9/pitching wedge/sand wedge ó features three different lofts
separated by four or five degrees, which can be manually
this accomplishes is that the golfer can virtually remove six
clubs out of his bag," explains Goodman. "You
essentially reduce the weight of the bag by 50 percent, so itís
easier to walk the course because the "bag is
knew many golfers would question Walking Sticksí
effectiveness, so he enlisted the help of two PGA teaching
professionals, Jeffrey Picus and Tim Grogan, to expertly review
the clubs. Grogan, who spent 19 years as Marquette Universityís
golf coach, says that "they perform the same as any
conventional iron" in his testimonial, adding that heíd
recommend them to his students. To learn more about how the
clubs work, visit walkingsticksgolf.com