McMahon’s mustache has landed him a sponsorship with Remington
You’ve got to
imagine James McMahon in his Riverwest bathroom every morning,
checking the mirror for new growth in his Bernie Brewer-esque
mustache. Let others trim? Not McMahon. He eases the new sprouts into
the burly growth, just so. Two mighty twists to the handles, a spritz
of Big Sexy Super Hold hairspray to stiffen them, and McMahon is on
He takes care of
business at his restaurant, The Bay in Whitefish Bay. After hours,
McMahon cuts loose, singing lead on his rendition of Springsteen’s
"Born to Run" with the band The Form. He’s been rocking
that gig with his friends for 23 years.
competition days, McMahon and his mustache really take center stage.
In each national and international mustache contest he enters, McMahon
finishes close to the top, including this year’s world championships
in Austria. But in 2014, he returned home from New Orleans with the
coveted title of National Hungarian Mustache Champion. The award was
impressive enough to win him a sponsorship by Remington Trimmers’
"Beard Boss" promotional campaign.
for Milwaukee’s Mr. Mustache? He’s working on his goatee, he says,
"and my wife won’t let me cut it."