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MMB Show goes Hollywood


February 2015

David Caruso

Visitors to the upcoming Milwaukee’s Magnificent Bride Wedding Show will get a chance to experience silver screen siren status, when the region’s eminent wedding vendors converge to bring an Old Hollywood take on wedding glamour and style.

The show’s theme seems especially fitting, as this year marks the 10th anniversary of the event. Attendees can expect a lavish, sophisticated and exclusive affair, says Kate Iggens, owner of Stone Manor Bridal in Grafton.

More than 65 wedding vendors and artisans are slated to feature their products and services, in carefully executed and creative vignettes throughout the show floor.

For Milwaukee’s brides-to-be, it’s the ultimate dream wedding experience, says David Caruso, show sponsor and owner of Dynamic Events by David Caruso in Milwaukee, and one that will make the bride feel like a star.

"You can see everything from, beautiful floral décor, linens, tabletops — that are fascinating and inspiring — and you can plan your entire wedding experience in one afternoon," he says.

The show’s sponsors handpicked the event’s purveyors, who cover nearly every aspect of wedding event planning and design, says Debi Zeinert, owner and calligrapher at the Blooming Quill in Port Washington.

"The show is for the bride who wants something a little different, a little higher end — everything about it is just beautiful," Zeinert says. "It’s like going to all these boutiques without getting in the car to drive to each one. There really is no show like this."

Milwaukee’s Magnificent Bride Wedding Show will be held March 1 at the Pfister Hotel. The event begins with a brunch and workshop at 9:30 a.m., with the show following from 11 a.m. to 3 p.m. in the seventh floor ballrooms. Tickets are $25 per person for the show, or $75 per person for the brunch and show. Tickets are limited.

David Caruso

When it comes to planning elegant weddings, David Caruso provides more than creative details — he orchestrates the stories and beautiful moments sure to last a lifetime.

The ever-stylish Caruso is owner and creative director of Dynamic Events by David Caruso in the Third Ward. The company is an amalgamation of Caruso’s previous ventures, including a background in theater, restaurant marketing and branding, and broadcast journalism — something he says contributes to the distinctive "storytelling" features seen throughout his work.

"For me, coming from broadcast TV, it’s all about telling and producing stories," explains Caruso. "Weddings reflect personalities and the union of two individuals, so those (stories) need to be larger than life and go beyond clients’ expectations."

Since launching his company, Caruso has skyrocketed to success, gaining accolades and recognition along the way, both for his personal approach and his inspired design.

In 2013, he was honored with the "Best Wedding of the Year, Budget Greater Than $100,000" award and named "Planner of the Year" by the National Association of Catering & Events. "What I really like the most is getting to know the clients," Caruso says. "You only get to create a wedding once, so we create an experience."

Kate Iggens

Every girl fantasizes about the day she will walk down the aisle as a beautiful bride. That dream always begins with the dress. Kate Iggens, owner of Stone Manor Bridal, supplies those dreams by the rack.

Last year, Stone Manor moved from its former location in Cedarburg to Grafton.

The store orders nearly 90 percent of the dresses brand new. Iggens says her store is unique in that it employs two seamstresses, who both work on site. "A lot of bridal stores don’t have that anymore," she says.

In addition to bridal gowns, the boutique carries bridesmaids’ dresses, accessories and headpieces, as well as prom dresses. Recently, it also began carrying tuxedos and suits in its offshoot, Wingman Formalwear.

Iggens travels to major bridal markets each year to hand-select hundreds of gowns.

"Bridal is a very emotional business. Sometimes you play the bridal consultant, and other times you play the therapist," Iggens says. "But, when you work with customers over a period of six months to a year, you really get to know them. When they come to pick up the dress one to two days before the wedding, it feels a little sad."

Debi Zeinert

Debi Zeinert loves letters. As a little girl, she would find herself tracing the various typefaces on greeting cards or copying the blurbs on the covers of magazines. It was during this time that she also began to create letters of her own — through the art of calligraphy.

Throughout adulthood, friends and family members asked Zeinert to pen their announcements and invitations. Her hobby eventually turned into a career.

Zeinert is a rare breed. Her craft specialty, American Calligraphy, adorns everything from wedding invitations to envelopes, place settings, menus and signs. She works from her home studio, where she uses a collection of vintage pens and custom ink, fulfilling requests on a specially made desk. In wedding calligraphy, handwritten perfection is everything.

"I do the very traditional, old-hand, but I can also do very whimsical, modern fonts," explains Zeinert.

Zeinert has created wedding invitations for the CEO of NASCAR and the billionaire son of Donald Trump, and was contacted by Martha Stewart’s team to display her work in the mogul’s esteemed East Coast wedding show. Oh, and she’s friends with the official White House calligrapher, too. "I have a very cool job," laughs Zeinert.


This story ran in the February 2015 issue of: