Jenni Radosevich, restoring a vintage rotary telephone and turning it
into a trendy succulent planter is just another day at the office. The
Wisconsin-raised designer turned DIY lifestyle blogger is the embodiment
of a thousand Pinterest do’s, and she doesn’t appear to be slowing
down anytime soon.
A simple glance at
Radosevich’s Instagram page reveals a seemingly endless supply of DIY
ideas for jewelry, fashion and home décor — and it’s all festooned
beneath the umbrella of her growing business venture: I Spy DIY.
Radosevich became a blogger strolling the streets of Manhattan in search
of inspiration, she was just another small-town girl making friendship
bracelets, thrifting and putting her own twist on clothing and
accessories in her hometown of Manitowoc.
from the University of Wisconsin-Madison, she set her sights on The Big
Apple, where she became a designer for InStyle Magazine.
Working at a
magazine had its perks. Not only was Radosevich constantly surrounded by
chic colleagues, but she also had a front-row seat to a revolving
showcase of the latest trends. It was every fashionista’s dream —
until price tags brought her back down to earth.
"I was seeing
a ton of really amazing fashion, but being on a budget I couldn’t
really afford it," Radosevich says. "I was blogging, and then
I ended up shifting the focus to DIY. I love photography and social
media so it’s been really fun."
colorful, creative handiworks began to attract the interest of her
co-workers and led to pitching a DIY story to the editors. A column ran
in the September 2010 issue and became a hit. Not long after, she was
approached by Random House to do a book.
"I Spy DIY
Style" was released in spring 2012 and a whirlwind book tour
followed. With appearances on "The Rachael Ray Show,"
"Good Morning America" and "The Martha Stewart
Show," she began blogging at I Spy DIY full time. She is on track
to launch a DIY-lifestyle product line by early 2016.
Radosevich splits her time between New York and Milwaukee’s Third
Ward. This summer, she joins her sister to launch a series of DIY
workshops and lifestyle events from their studio at 338 Milwaukee St.
She says visitors shouldn’t expect run-of-the-mill crafting projects.
"I feel like
DIY is a different thing than crafting," she says. "For me,
DIY is a little more fashion-forward, looking at trends and trying to
emulate them for less. It makes a bold statement."
Go to ispydiy.com
to learn more.