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Paper trail
What's trending in wedding invitation design for 2016

By JEN HUNHOLZ
Photos courtesy of Paper Envy and Coqui Paperie & Gifts

February 2016

Despite how readily accessible online wedding invitation ordering has become, the popularity of custom-created paper suites remains ever-present, and couples continue to frequent local paperies in search of a more personalized experience. What’s trending in wedding invitation styles for 2016? We asked two local shop owners to break down this year’s trends.

Shine On

"Metallics are still huge," says Elizabeth Webber, co-owner of Brookfield-based

Coqui Paperie & Gifts. "We’re doing a lot of foil right now — in gold, silver, copper and even rose gold." How the suite is arranged within the envelope is carefully considered, ensuring the foil is made the focus. The metallic foil also adds a touch of glamour and shine without being overtly tacky or overdone.

Laser Cutting

Laser cutting, which creates intricate, cut-out designs on a select portion of the paper, is an emerging trend. "It creates a pretty, delicate kind of invitation," says Debbie Pape, owner of Paper Envy in Elm Grove. She recommends first meeting with a custom paperie six months before the wedding date.

Tradition Returns

Pape says many couples are reverting back to a more traditional style when selecting their wedding invitation suite. "I’m seeing things turn toward the more classic look," she says. "Couples are trying to go for a little bit more traditional, and they really like the thicker stock with painted edges and using letterpress and engraving." Trending design elements — think ornate calligraphy, custom monograms, family crests and artistic fonts — further reinforce a nod to tradition.

Color, Color, Color

From rich jewel tones to soft pastels, combining colors — and lots of them — is a growing trend in paper this year. "It’s either the lighter colors or jewel tones. There’s really no in between right now," says Webber. She adds that watercolor and illustrated elements are also still popular and often include floral or botanical accents.

Five places to shop local

Broadway Paper
191 N. Broadway, (414) 277-7699,broadwaypaper.com

Coqui Paperie & Gifts 
17700 W. Capitol Drive, Brookfield, (414) 369-2589, shopcoqui.com

Paper Crabb 
6001 W. Mequon Road, Mequon, (262) 242-3115, papercrabb.com

Paper Envy
13435 Watertown Plank
Road, #3, Elm Grove, (262) 780-0850, paperenvy.com

Three Wishes
304 E. Silver Spring Drive, Whitefish Bay, (414) 837-5062,
threewisheswfb.com

 


This story ran in the February 2016 issue of: