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March 2017



“Schlemiel! Schlimazel! Hasenpfeffer Incorporated!” Whether or not you recognize the opening line from “Laverne & Shirley,” check out The Brewery, a funky new neighborhood of restored buildings in the former Pabst production complex. Strolling through the area evokes memories of Milwaukee’s past, so spend an afternoon or schedule a staycation and unleash your inner Laverne or Shirley.

See, Do and Stay

With its telltale Cream City brick exterior and a contemporary interior, the neighborhood’s sole hotel, The Brewhouse Inn & Suites, is arguably the jewel in The Brewery’s crown. Think giant copper kettles, reclaimed mixed metals and repurposed wood tables, happily coexisting alongside complimentary Wi-Fi, oversized showers and luxury bedding. A variety of rooms and suites, some with fantastic views of the downtown skyline, are available. 1215 N. 10th St., (414) 810-3350,

Not far from the hotel you can enjoy the space that once housed the offices of Pabst founder Jacob Best and Capt. Frederick Pabst, now the Best Place at the Historic Pabst Brewery. Newly restored to its original glory, the venue hosts Thursday night swing dance classes and beer history tours, and its banquet hall is a popular spot for couples tying the knot. 901 W. Juneau Ave., (414) 630-1609,

“It’s awfully slow work, but it’s going to be nice.” Spoken in 1890 as construction began on The Pabst Mansion, Pabst’s words were truly prophetic. Two years, more than $254,000, and 20,000-plus square feet later, the finished house became a centerpiece for Milwaukee’s social scene. The home features 66 rooms, 10 bathrooms, more than 3,300 bottles of wine and one telephone. A short drive from The Brewery, the Pabst Mansion tour is a great addition to the beer history experience. 2000 W. Wisconsin Ave., (414) 931-0808,

Eat & Drink

Students from Marquette University, MSOE, UW-Milwaukee and MATC call Eleven25 at Pabst home, but the rest of us can enjoy the building’s food court. Pick up a delicious creation from The Gouda Girls, Huan Xi Express, Tokyo Express and Bread House, or Meat on the Street, and you’ll quickly realize the experience is way cooler — and tastier — than your suburban mall food court. 1125 N. Ninth St., (414) 376-7300,

Beer is the star at nearby Jackson’s Blue Ribbon Pub. What else would you expect from a pub located on the site of a former brewery? The pub’s menu was recently revamped, and dishes now range from whitefish spread and a detox salad to juicy burgers and cheese curds. Not a beer drinker? Not to worry — the craft cocktail list is quite extensive too. 1203 N. 10th St., (414) 276-7271,

Live in The Brewery

Two new apartment buildings let residents experience trendy downtown living with a beer history vibe. Geared to budding entrepreneurs, The Frederick Lofts inspire creativity and innovation in one- and two-bedroom apartments as well as live/work lofts.

The first apartment building in the complex, The Blue Ribbon Lofts offer one-, two- and three-bedroom units at adjusted income-based rents and market prices.


» After winning national and international beer competitions, Pabst bottlers began hand-tying a blue silk ribbon to each bottle in 1882. Ten years later, the company bought 1 million feet of ribbon every year, as beer drinkers repeatedly ordered “the beer with the blue ribbon.” Eventually, Pabst replaced the silk ribbon with an image of a blue ribbon on the label.

» The Brewery is destined to be one of the city’s coolest neighborhoods, and it’s already one of the greenest. Sustainability has been a guiding force in this project, from the preliminary planning through every step of redevelopment and restoration. Incorporating reclaimed materials and installing stormwater management systems are just two of the myriad green practices that make the Brewery one of the most sustainable neighborhoods in America.


This story ran in the March 2017 issue of: