enhancements, which were once very hush-hush, are no longer
unmentionable. These days people from all walks of life are getting
work done — and they are talking about it.
The specialty has indeed changed, says Dr. Mark F.
Blake of the Clinic of Cosmetic Surgery, which has locations in
Milwaukee and Brookfield. “In the past, plastic surgery was often
treated in a secretive way; it was viewed as something only for the
wealthiest people. Now it is talked about and accepted and being
done by a much greater number of people,” he says.
In another shift from past years, many more
procedures are being done on an outpatient basis, using local
anesthetic or even no
anesthetic. This is a big change from the past, and
it has huge benefits in terms of patient safety, comfort and
recovery. “Less invasive surgery is the trend. Patients are asking
for procedures with less downtime,” says Dr. Alex Colque of Skiin in
No Ifs, Just Butts
Trends in the types of procedures requested by
patients have changed too. Of course, breast augmentation, tummy
tucks and face-lifts are still very popular, but something new has
been added. “One of the fastest-growing procedures we are seeing is
what’s called the Brazilian butt lift,” Blake says. The procedure
combines liposuction, fat transfer and body contouring with buttock
augmentation to increase the size of the rear. The past year has
seen significant growth in the procedure, partially because Jennifer
Lopez and reality stars like the Kardashians have brought ample
butts into the mainstream.
“The butt lift takes the body’s own fat and transfers
it to sculpt and give a more rounded shape. We also do some
implants, but it isn’t as popular,” Colque says.
While the rear end is getting bigger, breasts are
getting smaller. Studies show that the new desired body type is more
lean, which leaves out an overly large chest. “The breast
enhancement is the most common procedure, but many women are looking
for a more natural-looking result, using smaller implants. They want
more upper fullness, more perkiness as opposed to size,” Colque
says. The average might be a C-D rather than a D-E.
Smaller implants and nipples are a definite trend,
Blake says. One of the biggest groups of women now having breast
augmentation are women after childbirth. “Women want to restore
their breasts to the way they once looked,” he says. And, because
they want smaller, more natural breast implants, women also are
asking for a smaller nipple size.
No More Muffin
For those who can’t seem to shed hard-to-lose fat, a
new FDA-cleared procedure, CoolSculpting, can trim unwanted bulges
from your belly and love handles without incisions. “We are seeing a
big demand for this noninvasive kind of fat removal. Using a
vacuum-cup applicator that sucks in pockets of fat, the machine
delivers controlled cooling to break down fat cells, but doesn’t
harm the skin. When you chill the fat cells, you injure them, and
they die,” Blake explains.
Women aren’t the only ones taking advantage of these
procedures. “As plastic surgery is becoming more common and accepted
in men, we’re seeing more of them undergo procedures to tighten and
tone problem areas, like the tummy, and even (undergo) breast
reduction,” Colque says.
Another procedure growing in popularity is vaginal
rejuvenation, which can help women feel more comfortable in intimate
settings and during certain types of exercises and activities.
“Interest in these procedures has grown as awareness of the
availability has increased and women feel more at ease discussing
their sexual concerns with their doctors,” says Blake. “A radio
frequency device is used for an improved cosmetic appearance, and it
may help with incontinence and laxity issues. There seems to be good
success, and there is no downtime.”
Hair transplants have improved tremendously, Blake
says. Gone are the days when you could spot the telltale hair
“plugs.” “We can perform follicular unit extraction, or FUE
transplants, without a scar on the back of the head. It has a
natural appearance, and patients are very pleased,” he says.
As for minimally invasive procedures, the American
Society of Plastic Surgeons (ASPS) notes that the top five are
botulinum toxin type A (Botox) injections, soft-tissue fillers,
chemical peels, laser hair removal and microdermabrasion. “With
better technology and increased availability of new fillers, more
procedures are available,” Colque says.
There’s no doubt about the popularity of cosmetic
procedures; the number performed in the U.S. has grown six-fold
since 1997, per the ASPS. But whatever the procedure, experts
recommend that you discuss your options with a qualified,
board-certified plastic surgeon to ensure safety and the best
Combat Aging Skin
On the eve of launching a new
list of advanced skincare services addressing mature skin concerns,
Milwaukee area-based Neroli Salon & Spa shares its latest and
greatest in Aveda anti-aging products.
Tulasara Wedding Masque
Algae extracts, licorice root extract and molasses extract
help diminish dark circles, and plant-derived caffeine
reduces visible puffiness.
Intense Hydrating Masque
Organic aloe soothes and conditions the skin, providing
relief from dryness, stress and exposure to the elements.
Sweet almond extract tightens the skin, helping to restore
its youthful appearance, and glucosamine promotes skin cell