Illustration by STEPHANIE STEINHAUER
Want to hang out in a trendy neighborhood with
eclectic shops and tasty yet affordable restaurants? Look no further
than Shorewood’s Oakland Avenue, where hipster vibes are in full
force on this recently updated main street. Residents appreciate the
ethnic and cultural diversity of Shorewood, while the shops, bars
and restaurants lining Oakland Avenue and spilling over onto
adjacent Capitol Drive draw visitors from all over town.
See & Do
Wake up, time to shop! Fashion girls and guys will
love two popular Oakland Avenue boutiques. Begin at Shop
(4524 N. Oakland Ave., (414) 962-4030), where the latest trends meet
classic wardrobe staples from designers like BB Dakota and Margaret
O’Leary. Men get equal attention and the chance to ditch the dad
jeans for cool denim at Harley’s: The Store for Men (3565 N.
Oakland Ave., (414) 332-3404, harleys4men.com). No need to travel
far for a custom suit, as Harley’s custom suit department will
please even the most discerning man.
Not into fashion? Then consider browsing the
carefully curated mixes of home décor items at Olson House (4326
Oakland Ave., (414) 210-2892, olson-house.com) or The Workroom (4508
N. Oakland Ave., (414) 312-7819, theworkroom-milwaukee.com).
Eat & Drink
Looking good? Now get ready to eat well. Start at the
Shorewood Farmers Market (shorewoodfarmersmarket.com).
Located on the grounds of Lake Bluff Elementary School, it’s the
place to be on Sunday mornings from 9:30 a.m. to 1 p.m. Families
will appreciate the nearby playgrounds and the market’s kid-friendly
approach. Pick up breakfast at one of the many food vendors, then
let the kids search for Beta the Carrot, who’s hidden among the
vendors every week.
For lunch, satisfy your indulgent side with a sub
sandwich from The Chocolate Factory (4330 N. Oakland Ave.,
(414) 431-4713, thechocolatefactorywi.com), or head to The Ruckus
(4144 N. Oakland Ave., (414) 210-3408, ruckusburger.com) for a
burger and fries. The fried churros are not to be missed.
When happy hour beckons, skip the long drive and get
your Up North fix at Camp Bar (4044 N. Oakland Ave., (414)
962-5182, campbarmke.com). The rustic atmosphere, variety of locally
brewed beers on tap, and arguably the best old-fashioneds in town
make for a cozy and campy year-round favorite.
Dinner brings a wealth of options, but few are as
unique as the relatively new Cloud Red (4488 N. Oakland Ave.,
(414) 231-9660). After perusing the chalkboard menu, guests can
place their order at the bar, take a number, and then find a seat —
and enjoy a local brew or house-made cocktail — while they wait. The
atmosphere is relaxed yet trendy, and the food is locally and
seasonally inspired. There’s also an even newer kid on the block:
Mod Pizza (4151 N. Oakland Ave., (414) 509-8350, modpizza.com),
a family-friendly, build-your-own-pizza place with an
89 percent white
5 percent Asian-American
3 percent African-American
3 percent Hispanic
1 percent American Indian
*Source: U.S. Census Bureau
DID YOU KNOW?
What’s in a name? Shorewood was known as East
Milwaukee for nearly two decades, after it seceded from the town of
Milwaukee in 1900. The area didn’t adopt the name Shorewood until