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Sept. 2017



Want to hang out in a trendy neighborhood with eclectic shops and tasty yet affordable restaurants? Look no further than Shorewood’s Oakland Avenue, where hipster vibes are in full force on this recently updated main street. Residents appreciate the ethnic and cultural diversity of Shorewood, while the shops, bars and restaurants lining Oakland Avenue and spilling over onto adjacent Capitol Drive draw visitors from all over town.

See & Do

Wake up, time to shop! Fashion girls and guys will love two popular Oakland Avenue boutiques. Begin at Shop (4524 N. Oakland Ave., (414) 962-4030), where the latest trends meet classic wardrobe staples from designers like BB Dakota and Margaret O’Leary. Men get equal attention and the chance to ditch the dad jeans for cool denim at Harley’s: The Store for Men (3565 N. Oakland Ave., (414) 332-3404, No need to travel far for a custom suit, as Harley’s custom suit department will please even the most discerning man.

Not into fashion? Then consider browsing the carefully curated mixes of home décor items at Olson House (4326 Oakland Ave., (414) 210-2892, or The Workroom (4508 N. Oakland Ave., (414) 312-7819,

Eat & Drink

Looking good? Now get ready to eat well. Start at the Shorewood Farmers Market ( Located on the grounds of Lake Bluff Elementary School, it’s the place to be on Sunday mornings from 9:30 a.m. to 1 p.m. Families will appreciate the nearby playgrounds and the market’s kid-friendly approach. Pick up breakfast at one of the many food vendors, then let the kids search for Beta the Carrot, who’s hidden among the vendors every week.

 For lunch, satisfy your indulgent side with a sub sandwich from The Chocolate Factory (4330 N. Oakland Ave., (414) 431-4713,, or head to The Ruckus (4144 N. Oakland Ave., (414) 210-3408, for a burger and fries. The fried churros are not to be missed.

When happy hour beckons, skip the long drive and get your Up North fix at Camp Bar (4044 N. Oakland Ave., (414) 962-5182, The rustic atmosphere, variety of locally brewed beers on tap, and arguably the best old-fashioneds in town make for a cozy and campy year-round favorite.

Dinner brings a wealth of options, but few are as unique as the relatively new Cloud Red (4488 N. Oakland Ave., (414) 231-9660). After perusing the chalkboard menu, guests can place their order at the bar, take a number, and then find a seat — and enjoy a local brew or house-made cocktail — while they wait. The atmosphere is relaxed yet trendy, and the food is locally and seasonally inspired. There’s also an even newer kid on the block: Mod Pizza (4151 N. Oakland Ave., (414) 509-8350,, a family-friendly, build-your-own-pizza place with an industrial-chic vibe.


89 percent white
5 percent Asian-American
3 percent African-American
3 percent Hispanic
1 percent American Indian

*Source: U.S. Census Bureau


What’s in a name? Shorewood was known as East Milwaukee for nearly two decades, after it seceded from the town of Milwaukee in 1900. The area didn’t adopt the name Shorewood until 1917.


This story ran in the Sept. 2017 issue of: