Live life elegantly.
The three Aversas of the eponymous store, who are
experts in assisting clients, do just that. Their store,
with allusions to Italian design, has presented select
women’s designer clothing since it opened its doors in
David and John Aversa come from a large Italian family
of seven children, all of whom grew up in Joliet, Ill.
With roots in northern Italy, father Terry owned a
clothing store. Of Sicilian descent, mother Sara was an
interior designer. The pair passed along the fashion
gene, as nearly all seven siblings have had careers in
various areas of fashion. Patti met and married David
when they worked at Klein’s, a national department
store. Nurtured by the entire family, Patti credits
Terry with teaching her about style selection and
The Aversas salute their dedicated, expert staff with
much of the store’s long-term success. Patti says, “On
any given day, with three people in the store, a
collective 100 years of experience is assisting women
select a specific piece or put together an entire
outfit, from shoes to dress to accessories. Everything
Not quite happy with the fit? Their alterations are
Who are Aversa
David: Our clients have a sophisticated, tasteful lifestyle, an
appreciation for fashion, and a cultivated eye. They like our brand of
What is the Aversa
Patti: We are classic with an edge, chic, minimalist and timeless. We
want women to feel confident in our pieces. Our clients are noticed for
their subtlety. But, we can add accessories or texture to give a classic
new look. We show a limited number of sizes in order for our customers
to look exclusive.
How does such a
detail-oriented store operate?
John: As David says, we don’t have titles here. We each have expertise,
but all of us enjoy doing whatever is needed to provide outstanding
service to clients. I recognize clients’ voices on the phone. We have
designated parking spaces directly behind the store, (where) I let
clients in. Patti goes on buying trips to New York while I assist here.
I can find anything in the store.
Why do we see
specific colors each year?
Patti: Color is mostly controlled by the fabric mills. When designers
start a collection, they shop fabrics, and if the mills are showing
burgundy, next season you’ll see lots of burgundy on the runways.
Name a dramatic
influence on your career.
John: Living with such a colorful, talented father.
Patti: During college, I worked for Disney World. Disney knows
everything about service and pleasing customers. No matter the business,
taking care of your people and providing them with a unique experience
is everything. Helping women look beautiful is a fun business to be in.
David: As a child I was taught the wonder of the outdoors and nature.
Every year I enjoy a Canadian fishing trip with friends where we unplug.
Nature teaches us about color, texture and design. Think about the
fragility and colors of a butterfly, (and) relate that to a flowing ball
gown. Some things in nature are geometric and structured; we also
experience those designs in fashion.
Visit Aversa: Bayshore Town Center,
5800 N. Bayshore Drive, Glendale, (414) 963-9963,