one year after opening their first store in historic
downtown Cedarburg, sisters and Ryloo Boutique co-owners
Kelly Hilgart and Kaela Sullivan expanded into kids
wear, debuting Mini Ryloo in an adjacent space last
fall. Their focus, they say, is to provide customers
with high-quality clothing at low prices, while keeping
versatility and wearability top of mind. Here the duo
talks soft, wearable fabrics, why they chose Cedarburg,
who their stores are named after, and more.
Do either of you have
a background in retail?
KH: I do. I went to school at Mount Mary University, and then I worked
at Express and J. Crew as a manager for years, and then at Carson Pirie
Scott in Milwaukee as an assistant buyer. I took some time off after I
had kids, and then (my sister and I) talked about opening something in
Cedarburg because there’s kind of a need around here.
KS: There weren’t really any boutiques that catered to women of every
KH: One of the biggest compliments we always get is how soft every
fabric is in the store. That’s what people want — wearable, everyday
Where did the name
“Ryloo” come from?
KS: (Kelly’s) daughter, Rylie, and our grandma, Lou. We merged the two
What are some of your
most popular items?
KS: Fleece leggings have been huge (during the winter months), and
cardigans go really fast.
KH: The price points on some of the accessories are nice too. There are
a lot of grab-and-go gifts. We have two (lines of) jeans, Articles of
Society and Dear John, which have been huge for us. We only carry those
two exclusively in the store. They’re a little pricier, but everyone
loves them. They have a lot of comfort and stretch, and are really made
for a woman’s body.
What are the biggest
fashion trends to watch for this spring?
KH: A lot of color. Colors like gray and black are out. Detailing on
sleeves, and bell sleeves too.
us a bit more about the evolution of Mini Ryloo.
KH: We really wanted to open a second store. We debated opening another
Ryloo (Boutique) in a different location, but you cannot beat Cedarburg.
The chamber helps you out, 100 percent; they’re all about small
business. … There isn’t a lot of boutique kids wear around here, and we
really wanted to focus on the older girls — ages 5 to 16. … We wanted to
keep it trendy, just like we have at Ryloo (Boutique).
We were looking at other places to open Mini Ryloo, and then when The
Dovecote closed, (the owner) called to see if we’d want the space. We
said, “Yes, absolutely! We’ll take it.” It literally happened in three
What are your
favorite places to frequent in Cedarburg?
KH: Birchwood Wells is our number one. Pretty much every table, light
fixture and everything else in our store is from Birchwood Wells. Also,
Lillies and Bohemia Home Design.
KS: We’re also constantly at The Chocolate Factory and Amy’s (Candy
Visit Ryloo Boutique
and Mini Ryloo: N57 W6217 Portland Road, Cedarburg, (262) 204-8524.