York, Paris, Milan, Milwaukee. Thatís the big idea
behind Milwaukee Fashion Week, says Deborah Reimer, the
eventís president and CEO. Fashion-forward fans can take
in three separate fashion week runway shows showcasing
more than 30 local designers Sept. 13 to 15 at
Potawatomi Hotel & Casino. But get your tickets early Ė
last yearís event was a sellout.
What makes Milwaukee
Fashion Week unique?
Milwaukee alone has over 60 designers, and Iím sure thatís just the
tipping point; there are probably a lot more. So during Milwaukee
Fashion Week, we want to get those designers out there and be recognized
for their work and their talent. Iím thrilled that weíre able to offer
that platform for it. The talent is incredible and the reach is growing.
Weíve got designers from Chicago and Indianapolis who are making their
way here, and we have designers from New York reaching out to us.
Tell us about some of
the featured designers.
In 2017 we started offering the Designer of the Year Award, and the
winner of that is Madalyn Joy Designs. And then Wantable, our presenting
sponsor last year, selected one designer, Jordan Weber, to offer her
work in Wantable Edits. So weíre still putting our designer roster
together, but we do have a couple of designers new to Milwaukee Fashion
Week, like Anna Popa, who has some pretty amazing bridal wear and haute
Whatís new at this
yearís Milwaukee Fashion Week?
A lot of the feedback we got from guests last year was they wanted to
see the designers after the event. So this year weíll have some pop-up
shops during the VIP hour and each night after the show, so the
designers can mingle with the guests. Our charity of choice this year is
Make-A-Wish Wisconsin. And we have a more spacious venue.
What is the biggest
challenge in producing Fashion Week?
Finance and marketing are the challenges every year. We do our best to
put on as stellar an event as we can. This year weíre going to have an
amazing runway; itís going to have a little bit of New York appeal this
Who is your fashion
I absolutely love (the late) Alexander McQueen. I love the uniqueness of
his avant-garde style. His work is amazing.
Does this city have
its own style?
Itís a very interesting question because people often say thereís the
East Coast, West Coast and the Midwest and thatís the ďThird Coast.Ē
Youíre going to see jeans and T-shirts all over, but when somebody wants
to dress up for The Rep Gala, youíre going to see some amazing evening
wear. I donít know that we have our own style, but we do have an
untapped market that people need to know about.
For more info, go to
www.milwaukeefashionweek.com or find Milwaukee Fashion Week on
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