Live and Gather: A Look at Spur 16

BY JEANETTE HURT
RENDERING COURTESY OF SHAFFER DEVELOPMENT LLC

Sept. 2018



If you live in the northern ‘burbs of Ozaukee County, you won’t have to travel far to get your downtown Milwaukee fix.

Whether it’s Anodyne coffee, Purple Door ice cream or St. Paul Fish Company’s seafood, soon you’ll find it at Spur 16, located at 6300 W. Mequon Road in Mequon. Phase two of the Mequon Town Center (which currently houses Colectivo Coffee and Café Hollander), this $27 million development incorporates 10 luxury townhouses and 146 apartments with commercial businesses. Its unusual name comes from a railroad spur once located on the site.

“Spur 16 will be a unique destination where people live and gather to experience community, specialty shopping, quality food, wellness and farm-fresh produce from local businesses,” says Cindy Shaffer, the Mequon developer who is spearheading the project. “Mequon Spur 16 brings people together to laugh, taste, learn and connect.”

St. Paul Fish Company will anchor the eastern end of the 14-acre development. The western end will feature a yoga studio and a pilates studio. Like the downtown original, the Fish Company will have an oyster bar, fresh fish for purchase and a sit-down restaurant.

The townhomes — which will be move-in-ready by January 2019 — are already leased, with a waiting list filling up.

The Mequon Public Market of Spur 16 will house 10 retail stores and restaurants. In addition to St. Paul Fish Company, Purple Door and Anodyne, Beans & Barley, Bavette La Boucharie and Café Corazón will also make their Mequon debuts. The remaining businesses will be announced later on this year.

The Mequon location marks the first time longtime Milwaukee favorite Beans & Barley has expanded out of the East Side. Bavette chef-owner Karen Bell will offer an expanded takeout selection at her Spur 16 location, while a newly installed smoker allows her to feature tasty offerings such as bacon, brisket and a variety of sausages.

“We are committed to featuring established, well-respected, local chefs and restaurant owners,” says Shaffer. “We honor history, promote growth and provide an outlet for community arts. This is a place to celebrate culture, and support local and regional farmers, food artisans and entrepreneurs.” 

If Spur 16 is as successful as it is expected to be, similar concepts could be developed in other suburbs. “We are building what I like to call ‘intentional communities,’ where there is a high level of social cohesion,” Shaffer notes. “What we are seeing in retail is that people want experiences, and this can be applied to residential developments.”

Shaffer says her focus groups have revealed that people want to be close to nature, but still have resources and activities close to home. They also want private entrances, even if they are renting, and resources to help them age in place, if need be.

“We provide all of this at Spur 16 and have taken it to the next level with our concierge services,” Shaffer says.

Those services include meal delivery, dog walking, cleaning, laundry, tech support and home health care, as well as “smart units,” which can call for emergency services, monitor temperature, provide security and play music.

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This story ran in the Sept. 2018 issue of: