Brick & Mortar: Kalon Boutique
Jacqueline Lassa and Urania Gamouras had been fast friends for decades when they each found themselves at a personal crossroads. Strong women with shared passions for fashion and taking care of others, the pair saw an opportunity to uplift other women in the midst of their own evolution.

Suit Yourself!
Boat day or beach day, these by-the-sea beauties from local boutiques will whet your appetite for fun.

Dress Your Best For The Fests
Be both comfortable and fashionable at this summer’s festivals with these locally sourced items.

Creating Fashion's Future: Design veterans turn out the Midwest’s aspiring couture stars right here in MKE
Where does one begin if she dreams of working in the rapidly changing, highly competitive fashion industry? In the Midwest, the answer might be surprising: A Catholic women’s university with fewer than 1,000 students.
Bold & Beautiful: This season’s fashions pack a pretty punch
Spring has officially sprung and winter-weary Wisconsinites are jumping for joy — and refreshing our closets. From bold stripes and pretty pastels to lively florals and cheery splashes of color, celebrate spring and summer in style with these gorgeous warm-weather fashions from local boutiques.

Rocking Cream City Rocks
Robyn Schoenung and Hillery Dennis first met nine years ago through their full-time jobs with Educational Credential Evaluators, a nonprofit organization that evaluates foreign credentials. Growing closer, the pair, along with a few other work friends, decided to forgo exchanging Christmas gifts one year and get together to create jewelry instead.

15 Minutes With: Linda Marcus
Linda Marcus has a sprawling resume. She was a TV anchor at TMJ4 in Milwaukee in the ’90s before launching her own handbag business in 2009. Then, she started dabbling in abstract fiber arts. After that, she was a contestant on “Project Runway.” And now, she’s taking on another role: curator for the inaugural art collection at the Saint Kate Arts Hotel, which is slated to open this summer.

Hair! Hair!: Cut and color trends for 2019
As Lexi Naughtin, a stylist at Mequon’s Erik of Norway, says, “Your hair is your best accessory. Updating or changing your hair can totally change the entire look of a person, and make you feel like your best self.” Whether you’re looking for a change in length or a pop of color, Naughtin, Erik of Norway color specialist Rob Thomas and Studio 890 master hair stylist and Director of Education Jennifer Edwards explain what’s trending for hair this year.

At First, Blush
Welcome warmer seasons with pretty pinks and nature-inspired bags.

Brick & Mortar: Form Fine Goods
In a city with an ever-growing number of boutiques and small businesses, Beth Miller has carved out her niche as Milwaukee’s source for minimalist wares — all form, no fluff.

What A Man!
Gentlemen, add these men’s local finds to your repertoire and take your everyday look well beyond the ordinary.

Brick & Mortar: Steven Paul Designs
Steven Kistner and Matthew Willert discovered their love for crafting jewelry in high school, working largely independently and mentored by teachers and local jewelers. Kistner grew up in Madison and got his professional start at Burnie’s Rock Shop, working his way up to the head lapidary position. Willert was raised in Oconomowoc, studied at the Gemological Institute of America in Carlsbad, Calif., and then opened up a wholesale jewelry business in San Diego.

The Perfect Fit(ness Wear)
Whether your gym-centric New Year’s resolutions are still going strong or you need some incentive to get back to buff, embrace the active lifestyle with these cute and comfortable pieces.

Acing Athleisure
Whether you’re running errands or grabbing brunch with friends, these polished options from local stores will keep you snug and stylish.

Holiday Hit List
When dressing for the season of entertaining, consider both style and comfort, as mingling is expected and encouraged.

Shop Talk: Debbie Schmid Sladky and Denise Schmid Leahy of Atypic Gallery
Having worked with a family friend in the business, and given invaluable emotional and financial support by their parents, jewelry-loving sisters Debbie Schmid Sladky and Denise Schmid Leahy decided to take the plunge and open Atypic Gallery.
Cool Effect
Whether you’re ready or not, winter is coming, and though overstuffed coats are the inevitable (and practical) norm in Milwaukee, cozy-chic accessories can seriously up your cold-weather wardrobe game. We rounded up locally available items to elevate your look from blah and bulky to stylish and snug.

Shop Talk: Jennifer Van Wart of Twigs
Citizens of Humanity, AG Adriano Goldschmied and Rag & Bone denim? Check. Me & Ro and Kitsch jewelry? Check. Frank & Eileen shirts and Theory cashmere sweaters? Check and check. Think you need to drive to Chicago to find your favorite designers? Think again. These are just a few of the famous names of fashion available at Twigs of Brookfield.
Gala Glam
As the weather cools and gala season makes its triumphant return, embrace the most glamorous trends of the year and reach for jewel-toned gowns and metallic accessories.

Shop Talk: Faye Wetzel of Faye’s
Faye Wetzel is one of those women who just radiates a stylish confidence. From her close-cropped silver hair to her always-impeccable outfit and carefully selected accessories, Wetzel brings to mind the chicness of Meryl Streep’s Miranda Priestly in “The Devil Wears Prada,” but with a distinctly Midwestern warmth.

Fall in Love: This autumn’s fashions marry city and country chic
We Wisconsinites are always kept on our toes with the weather, and fall’s cooling temps usher in a welcome change in seasonal wardrobe options. As the air begins to chill and the leaves begin to fall, the time has come for richer colors and transitional fabrics with heft and textural interest. Trends this autumn favor bold blazers, luxurious leather and vintage-inspired looks.

Local Motion: How Milwaukee area boutiques are flourishing in the age of Amazon
It’s not quite 10 a.m. on a Thursday morning and Rodney Ugent’s email inbox is already filled with inventory inquiries from his daughter, Andrea, who oversees the family business’ e-commerce platform. Ugent and his sister, Lori Nashban, co-own Milwaukee-based A.J. Ugent Furs, and, according to Ugent, online sales account for about 10 percent of the company’s annual revenue stream — a figure that is “moving up,” he says.

What to Carry This Fall
Ask any woman. Purses are personal, saying as much about our fashion sense as they do our chosen lifestyle. Whether you go for small and sleek or a roomy carryall, lusciously crafted, these styles will carry you into fall and beyond.

Sew Fine!
When Mallory McConnell Colby decided to buy a sewing machine in 2016, she had no thought of turning her new hobby into a side hustle. “It was kind of a project hatched out of boredom, because my daughter started school,” says McConnell Colby, who works as an assistant manager at Odd Duck in Bay View and often doesn’t start work until 2 p.m. “I just wanted a project.”

15 Minutes With: Donna Rico
Designer and entrepreneur Donna Ricco built her famous label and a reputation for dressing real women in New York, but her passion for fashion began in Milwaukee.

Designing woman
PORT WASHINGTON — When Madalyn Manzeck was in high school at Living Word Lutheran in Jackson, she had dreams of going to Harvard and one day becoming a cardiac surgeon, but that was before she decided to take up sewing so she could learn how to make her own prom dress.
Strong Foundation
Casual essentials for the well-dressed man.

Shop Talk: David, Patti and John Aversa of Aversa
Live life elegantly. The three Aversas of the eponymous store, who are experts in assisting clients, do just that. Their store, with allusions to Italian design, has presented select women’s designer clothing since it opened its doors in 1986.

Chic Guest
Dress your best for the impending wedding season.

Shop Talk: Russell Levin Of Picardy Shoe Parlour and
Argosy, Ltd.

No matter the language, the message is the same. In English we say “Life is short, buy the shoes.” In French the saying goes “La vie est trop courte. Achetez une paire de chaussures.” Russell Levin, owner of Picardy Shoe Parlour and Argosy, Ltd., concurs. “Shoes make or break an outfit. People frequently comment on them before anything else.”

Blossoming Trends
Swap out those thick sweaters for flowing maxi dresses and tall boots for wedge sandals. With another spring season comes new trends, and this season’s looks favor pastel florals, bright blouses and denim everything. From bodysuits to blazers, here’s how to stay on-trend all summer long.

Divine Designs
Milwaukee Fashion Week (MFW) is a bit of a well-kept secret, but this annual fall production showcases local fashion talent while raising money for a worthy cause as all proceeds benefit the Make-A-Wish Foundation. Young designers spend the better part of the year working on collections in a variety of styles, including womenswear, children’s clothing, menswear and bridal apparel.
Shop Talk: Whitney Schaefer of Orange and Blue Co.
Opened last June in Milwaukee’s Brewers Hill neighborhood, Orange and Blue Co. boasts a carefully curated collection of both vintage and modern goods sourced from local artisans as well as makers across the world.

15 Minutes With: Deb Reimer
New York, Paris, Milan, Milwaukee. That’s the big idea behind Milwaukee Fashion Week, says Deborah Reimer, the event’s president and CEO. Fashion-forward fans can take in three separate fashion week runway shows showcasing more than 30 local designers Sept. 13 to 15 at Potawatomi Hotel & Casino.
Everyday Essentials
Not-so-basic spring staples suitable for every woman’s wardrobe.

Shop Talk: Andie Zacher of Little Monsters
Once inside Little Monsters, young mothers’ hearts go pitter-patter, and grandmothers swoon with delight. As Andie Zacher, owner of the delightful shop with a kid-sized teepee in the window, likes to say, “I’m a purveyor of happiness. Everyone is welcome here.”

Pack And Play
Resort-ready wear fit for your next warm weather escape.

Shop Talk: Kelly Hilgart and Kaela Sullivan
Of Ryloo Boutique and Mini Ryloo

Just one year after opening their first store in historic downtown Cedarburg, sisters and Ryloo Boutique co-owners Kelly Hilgart and Kaela Sullivan expanded into kids wear, debuting Mini Ryloo in an adjacent space last fall.

Shop Talk: Mary Seramur
Owner of East Towne Jewelers

Armed with a teaching background (her credentials include a bachelor’s degree in art education from Mount Mary University, a Master of Fine Arts from UW-Milwaukee and years spent teaching at the collegiate level), Mary Seramur, owner of East Towne Jewelers, is not only an experienced jewelry designer, but a patient educator — and one who works closely with each client to ensure their desired vision is achieved.


New Year, New You
Three ways to stay active in style.

From Brew City With Love
While the “mad for plaid” movement draws influences from the English countryside, denim’s return embodies all things Americana, and the detailed embroidery and fur collar pairing channels a clear Russian doll vibe. Other standout trends — which include moody florals, whimsical polka dots and red, the “it” color of the season — further showcase designers’ penchant toward a certain sense of sophisticated playfulness. Life’s too short to be taken too seriously, after all.

If The Slipper Fits
Muk Luks designers create eclectic footwear and accessories to fit you — and your unique style — like a charm. At the West Allis headquarters for Reliable of Milwaukee, Muk Luks designers Kathleen Caylor and Melissa Ebel, both in dresses appropriate for the mid-July heat, hover over sandal samples for next year’s spring/summer line.

A Shearling Thing
Together with its New York-based partner, André Furs & Fine Outerwear can resize and reshape any type of fur-based garment. “To completely ‘renew’ an old piece, we take an old coat apart and actually lay out a new pattern,” says co-owner Peg O’Malley.

Q&A with Kendra Scott
The Wisconsin native and jewelry designer reflects on her Midwestern upbringing, why philanthropy is so intrinsic to her eponymous company’s culture, and her go-to spots when visiting Milwaukee.

15 Minutes With: AmMu Cherian
When GE Healthcare asked Ammu Cherian’s husband to transfer from his post in India to Wisconsin last year, she saw an opportunity to pursue her dream of becoming a designer. She quickly absorbed the basics of American entrepreneurship at Waukesha County Technical College business workshops and launched her own label, called Amu.

Trend Report: Totes & Tassels
As texture and color abound this summer, freshen up your look with an on-trend handbag or accessory.

Celebrate America’s birthday in style.

Runway Report
Six trends to try inspired by the spring/summer 2017 collections.

Beauty Buzz
What are the biggest trends in hair and makeup this spring? Two industry experts offer their insight and advice.


As the days grow longer and the weather warms, tuck away your heavy knitwear and monochromatic ensembles. This season’s trends favor loose, easy-breezy fabrics, bright colors, peek-a-boo cuts, and a mix-and-match aesthetic, in which individual pieces are more versatile and can be worn multiple ways.

Trend Report: Garden Party
Floral-infused fabrics make a springtime statement.


Trend Report: Radiant Romance
With regard to beauty, the “au naturel” look has never been more popular.


Trend Report: Winter White
How to don the stylish trend.


Fall Haul
Ease into Autumn with a trendy ankle bootie.
Cabin fever
Fall is undoubtedly fashion’s favorite season. Fabrics transition from summer’s signature wear (think lightweight cotton and breezy linen) to more substantial materials like fur, suede and cable knit, and accessories take on a bolder look, embracing seasonal trends and rich hues.



Wearable art
With "fashion," clothes, purses and shoes may spring to mind first, but M Magazine wanted to explore other accessories more fully — namely, jewelry and the Cream City artists who design it. We spoke with four designers about their work — why they make jewelry, what they love about it and where you can find it.
Handbag ready
Season styles draw from nautical-inspired influences
Clean in 2016
Decluttering one’s life — or the act of removing all unnecessary thoughts, people and material things — is a favored trend nationwide, and this season, fashion took note. Clean lines, mod silhouettes, balanced neutrals and defined graphic prints dominated runway collections, evoking a vibe reminiscent of the ’60s-era housewife while still honoring the modern, refined woman of today.
State of the city
Last fall paparazzi captured Kourtney Kardashian shopping in Beverly Hills with her son Mason. While the reality TV star’s racy ensemble garnered the typical pseudo news coverage — the photo was, per usual, plastered on numerous fashion blogs and entertainment outlets — little Mason’s threads amassed attention in their own right.
Funky and Fresh
Athleisure is still top of mind when considering this year’s fitness wear trends, with bursts of neon color and funky patterns making their stamp too.
Design influence
As fashion and interior design mirror each other more than ever before, jewelry follows suit. Art Nouveau-inspired and contemporary peices paired wiht fabrics sourced from Thiensville-based McNabb & Risely create a visual depiction of the growing trend.
Rainy day
April showers bring May flowers - or so the saying goes, but the dreary weather also presents and excuse to invest in chic rainwear.
Resort Ready
The top five trends from the 2016 resortwear runway collections, plus where to buy them locally
Romance Redefined
From blush tones and cascading ruffles to adorned headpieces and scalloped hemlines, this year’s bridal gown trends may err toward nontraditional, but their attention to detail remains beautifully intricate and utterly feminine. 
Accessories, stylized
Forgo that boring black hat and opt for winterwear in vibrant colors and rich textures
The mustache man
You’ve got to imagine James McMahon in his Riverwest bathroom every morning, checking the mirror for new growth in his Bernie Brewer-esque mustache. Let others trim? Not McMahon. He eases the new sprouts into the burly growth, just so. 
Easy like Sunday morning
’Tis the season to cozy up by a warm fire, sip on a heaping mug of hot chocolate, and relax with your nearest and dearest. Here’s how to do so in style.
Concrete couture
A study in contrast, gala fashion is all about making a statement in a more subdued atmosphere. This year’s trends incorporate feminine details (think cascading ruffles, lace fabrics and floral embellishments) and a variety of textures, including embossed fabrics and metallic imprints.
Fashionable accents
Statement-worthy cuff links, lapels and ties
Scottish Fling
Stylist Laurel Z sought inspiration from the fall 2015 runway collections for M’s annual fall fashion editorial, incorporating sought-after trends like tartan prints, textured layers, glitzy accessories, pleating variations and a newfound affinity for gloves over sleeves.
Despite setbacks, Milwaukee's fashion scene pushes on
For most little girls, Disney princesses offered a whimsical adventure and the thrill of capturing the love of Prince Charming. For Tena Her, the fairy tale began and ended with the dress. 
A fashionable history
Housed within the walls of Mount Mary University is a collection unlike any other in the state — one filled with couture garments, designer illustrations and fashionable artifacts. Known formally as the Historic Costume Collection, it boasts nearly 10,000 items, with garments dating back to the late 1800s. 
Fashion through the eyes of Stephanie Schultz
In a city better known for its T-shirt and jeans apparel, Stephanie Schultz’s Edwardian-meets-Lolita fashions are an awe-inspiring spectacle to behold.
Color punch
Neutral tones may be timeless, but color is making its own comeback in a big way. Liven up your look with a texturally rich or playfully patterned clutch, tote or backpack this summer.
A Parisian escape
Summer fashion inspired by The City of Lights
Behind the scenes
For most of Milwaukee’s fashion-forward crowd, the dream of attending New York Fashion Week is but a reverie lived vicariously through Instagram photos, designer documentaries and magazine spreads. 
Medium movement
If it seems like women’s hairstyles have become a bit tired over the past couple of years (think ombre coloring and those ubiquitous Kardashian curls), you’re in luck — hair is about to get a lot more interesting this spring season.
Fashion techie
Big curls, black tops, skinny jeans and red lipstick (lots) — Sara Jendusa’s uniform allows her to get ready for work in a New York minute. The stylish computer wizard works at, the online division of Vogue magazine in Manhattan. Wearing high heels is de rigeur, so she’s always searching for a smashing, walkable pair.
Lady Lace
Lace fabrics in every color graced the Spring 2015 designer collections — a trend that’s made its way from runway to ready-to-wear, with lace-inspired pieces filling the racks both locally and nationally.
Fear Factor
Beauty is a tricky subject. No matter how often it may be categorized as vain or egocentric, it’s a topic that inevitably affects each of us in some capacity, large or small. 


Mad hatters
As a young boy, John McLaughlin was rifling through a family closet when he stumbled across a black velour fedora. A far cry from the colorful baseball caps most boys were wearing at his age, the stylish and sophisticated lid belonged to McLaughlin’s grandfather.
Social shopping
When 26-year-old Lizzi Weasler opened her brick and mortar store in the Historic Third Ward, she wanted it to be much more than an ordinary retail shop.
Gatsby Glam
The 2013 American film adaptation of "The Great Gatsby" prompted a slew of 1920s-inspired wedding trends that embody the glitz and glamour characteristic of that era. 
Hitting the limelight
If Brookfield native Alex Wehrley seems at home in front of the camera, it’s probably because she’s been there most of her life.
Groom guide
Calling all grooms-to-be: Navy is the new black this year when it comes to suits and tuxes. When done right, the rich color is more vivid than the traditional black, making it a not-so-ordinary but timeless alternative.
Ebony fashion comes to Milwaukee
For African-Americans living in the Jim Crow-era, gaining access to the world of haute couture would have seemed a distant dream. One only needed to peruse the pages of Vogue magazine to see that high fashion was a luxury reserved for whites — leaving blacks prodigiously excluded from society’s perception of style and beauty.

The royal treatment
In early 2005, Kim Becker was a beauty salon owner in Indiana, struggling to find fulfillment in her work. She had remodeled her salon several times, relocated to a new location, and completed additional training in Miami, Chicago and London ­­— all in an effort to fill both a professional and personal void.

Fantasy fashion
Picture an eccentric millionairess preparing to host a lavish party at her home. Preparations are complete down to the minute details, but one major decision remains — what shall she wear? 

The life of a dress
With a list of accomplishments that includes her very own clothing line and participation in multiple fashion shows and events nationwide, fashion designer Julia Chew’s career is nothing short of impressive. And what’s even more remarkable? Chew is just 19 years old.
Fashion statement
It may be a favorite dress, a letterman’s jacket, the band T-shirt that represents your youth — in any case, it’s a significant piece of clothing that is so much more than just material.

Aspiring She-E-Os
Goldi Miller still remembers when the entrepreneurial bug bit her. At just 8 years old, she hosted her first backyard carnival to raise money for the Muscular Dystrophy Association. She knew instantly she had found her calling.
Now Trending: Athleisure
Gone are the days of denim as the preferred casual wear of choice. Women are now choosing to wear well-tailored leisure or fitness apparel (think yoga pants, dressy sweat pants, etc.) in lieu of blue jeans, an emerging trend that has been dubbed "athleisure" by the fashion industry.
Take the fall
Luxe and Layered, Pattern on Pattern, Soft and Free

Couture in the footlights
When it comes to Milwaukee’s performing arts scene, Cream City and couture culture seem a rather disparate pairing, but for the city’s theater patrons it’s becoming customary fare to indulge in performances that exude high fashion.
The art of fashion
If Milwaukeeans aren’t familiar yet with the work of New York fashion designer Cesar Galindo, they will be soon. The intrepid designer is the latest courtier to bestow the city with his couture costume creations, a revue that will be on full display during the Skylight Music Theater’s upcoming fall production of Rossini’s "La Cenerentola" (Cinderella).
Fall Lineup
While fashion trends have a reputation for being fleeting, if not fickle, the top theme this fall appears to be a generous dose of more of the same.

Blazing a style trail
Not everyone can be a style maven, but who doesn’t appreciate those who can blend the trendy with classics, flawlessly?

Shop for your shape
The neckline on your clothes can make or break a look as this relatively small part of your garment can radically alter your appearance. Be prepared to dazzle by choosing the type that will play up your best attributes and minimize your weaker ones.

Street style
Milwaukeeans with a passion for fashion hit the stores at the Mayfair Collection in Wauwatosa.

Inside the box
Sometimes the best ideas are born in the strangest places. For Jaime Levine, part-time attorney and mom of three, it was her youngest son’s rocking chair.

Candy Crush
Enter a dreamworld of sweet summer fashions.

Fashion spotlight
At the InterContinental Milwaukee hotel, people are slowly filtering into an upstairs ballroom. Beyond its double doors a white catwalk juts into the center of the room like a boundless block of ice, panned by two towering gala screens and soft blue lighting.

Lovely things
Adriana Mehta and Gabriela Grbic have become accustomed to doing things together. The fraternal twins that were born in Germany and reared in Spain and Mexico, both studied fashion design and marketing in college and crisscrossed the globe to be with the husbands of their dreams in suburban Milwaukee.

Shoe shine
From comfy moccasins to blocked heels to open-toe booties and more, here are five styles that signal spring.

Fashion social
Emerge from hibernation with these fun seasonal looks:

Miami Heat
The romance of the Italian-inspired Vizcaya Gardens in Miami sets the tone for this month’s fashion story: a seductive, stolen day for two on the edge of Biscayne Bay.

Hair hero
The origin of Jesse German’s career as a celebrity hairstylist can be traced back to a receptionist job in high school at a salon and beauty store at Bayshore Mall (now Bayshore Town Center).

Scentual feeling
Combining a woman’s pefume with a man’s cologne is one way to create your own unique scent. "Men’s fragrances tend to be more pronounced in the wood, moss and aromatic notes that are found to a lesser degree in many women’s fragrances," says Rosemary Escamilla of Boston Store.
2014 Fashion Forecast
If there is one thing that is clear about the looks strutting the spring runways it’s this: Fashion is fun again. From sophisticated styles ripped from classic film noir to a daring return to the bold colors and silhouettes of the early ’90s, this season is all about breaking the rules and experimentation.
A season of style
The holidays are upon us, and with them comes an influx of holiday party invitations. Next, the inevitable, "What to wear?" This season, holiday style is all about a flattering fit, luxe details and accessories that shine. And don’t forget to top off your look with stunning holiday makeup and hair.
Beauty Buzz
Holiday party season is here — and with it an influx of invitations to family, friend and work soirees. Sick of the basic bun or nude lip? This season, take a nod from the runways and integrate some of the hottest beauty trends of the season into your party look.
Fashion forward
When Vogue and the CFDA made the decision to place Fashion’s Night Out — a global celebration of fashion — on hiatus in North America for 2013, the organizers of Fashion’s Night Out Milwaukee (an official Fashion’s Night Out event) had a big decision to make: go on hiatus with the national celebration or move forward with a new event that would keep the event’s momentum moving forward.
Game on
It’s never been easier to take one for the team. The trend of athletic clothing and accessories — and sports-inspired pieces — is taking the leap from 2012 to 2013, continuing a game-time fashion fix. But you can play (and win!) the fall fashion challenge at your next Packers, Bucks or Badgers game by cleverly using color and on-trend athletic pieces to your advantage.
Redefining classic
Black and white goes fierce for fall, punctuated by bold prints, luxe textures and show-stopping jewelry.
Leaving 'Runway' behind
Milwaukee-based designers Timothy Westbrook and Miranda Levy brought more than their share of drama to the "Project Runway" Season 12 cast. After the two were paired together in Episode 3, the wheels fell off as the two clashed over their Coney-Island-inspired design.
Shining bright
Five years ago JJ Williams took a leap from her advertising job at a Fortune 500 company to develop her own line of jewelry called JJ Number 8. The onetime Brookfield resident who has lived in London, Hong Kong and now Laguna Beach, Calif., was recently back in town to launch her jewelry line at Lyle Husar Designs in Brookfield.
Fall closet makeover
It’s that time of year again. The month where you look at your summer clothing and wonder what you can possibly still wear into fall — and open your dreaded spare closet to see what trends you can reintroduce from the year before.
Dress for success
Company dress codes are a never-ending battle for women. We often misinterpret the dress code, or don’t abide by it. This is especially confusing when companies have a code in place but don’t enforce it.
The Dapper Man
Men of style. Women love them. Guys want to be them. And guess what? It’s easier than you think. While men tend to be risk-takers in many areas of their lives, fashion is usually not one of them ­­­— which, as a woman, can be disappointing. 
A color story
From neutrals and pastels — to bright pops of neon and moody blues — the hottest hues of the season offer something for everyone
Get Fresh
From world beats to American classics, spring 2013 is highlighted by a range of looks for every style, shape and budget. Mixing and matching patterns, colors and fabrics instantly expands every wardrobe, while keeping it monochromatic is stunning in its simplicity.
Express yourself
You never get a second chance to make a first impression — and that holds true for your fashion choices, as well. The clothing and accessories you choose to wear on a daily basis not only express your style, but your personality and artistic point of view. 
The Spring spectrum
I dream in color. And my wardrobe reflects that. From vivid citrus hues to rich reds and moody blues, my closet encompasses the full spectrum of the color wheel.

Wedding trend watch
Design the day of your dreams that’s on trend and so very you, taking your lead from Milwaukee’s fashion and event insiders on the best of all things bridal. As always, moderation is key. "Start with what is intrinsically you," recommends David Caruso, owner of Dynamic Events. "Approach trends in a simple way, and maximize your budget with big statements."
One fine day
"Kelly and Rich have a fashion focus in their lifestyle and careers," says wedding planner David Caruso, owner of Dynamic Events. She owns 5 Hearts boutique, he works for Kohl’s Corp., and both have a "love for beautiful things."
Madly in love
Classic and sophisticated '60s style emerges as a leading bridal fashion trend for 2013.
Pet project
Seth, 9, and Alexia Kempe, 7, Maryland Avenue Montessori School fourth-grader and second-grader respectively, are as bright and bubbly as any Milwaukee children their age.
Fashion on the move
Fred Boutique, 522 N. Water St., is expanding its collection of affordable women’s clothing and accessories — inspired by celebrity trends and styles — to top tourist destination Door County by opening a boutique at 9432 Spruce St. in bustling Fish Creek in spring 2013.
What women want
What woman doesn’t want a quick beauty fix? Especially one that helps her figure out the best colors to match her complexion, features and personality in an instant. It almost sounds too good to be true, but local entrepreneur Jalem M. Getz may have the answer.

Get out
I’ve been struggling with looking good during the Wisconsin winter since I was a mini fashionista. Halfway to school, I would strip off my winter coat, hat and gloves, and freeze my way into the cold brick building.

>>Page 2

More fashion ideas ...  
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Canada Goose alternatives: 10 ultra-warm winter coats that won’t set you back $1,000 11-11-19

Campaign merchandise 2020: The fashion hits and misses  10-28-19

The Hundreds’ first-ever fashion show hands a megaphone to indigenous streetwear brands 10-21-19

Gucci launches diversity US scholarship program 10-14-19

‘There’s history there; it’s not just tons of glamour’: Chicago native Marcellas Reynolds gives iconic black models their due in ‘Supreme Models’ 10-07-19

How Jennifer Lopez’s fashion inspired the real-life ‘Hustlers’ 09-30-19

A peck of polka dots and a sea of green dominate the spring and summer 2020 top trends 09-23-19

Bold and bright and available now: Shopping the fall and winter 2019 women’s trends 09-16-19

13-year-old nabbed a billboard in Times Square for his sportswear brand 09-16-19

High fashion is finally going fur-free, sustainable and ethically sourced. Why now?  08-18-19

Ralph Rucci is the Philadelphia-bred designer we should all know, but shamefully we don’t 07-29-19

‘Riding the wave of consumer consciousness’: Philly start-up Wearwell was inspired by a garment factory disaster 07-22-19

Gender-bending fashion and 5 other menswear trends for 2020 07-08-19

Art meets feet in upcoming Vans X Frida Kahlo collection 07-08-19

Why couples are skipping diamond engagement rings for something more creative and cost-effective 07-01-19

This Philadelphia designer is making menswear more relaxed 07-01-19

How Gloria Vanderbilt used her authenticity and ‘great taste’ to build her denim line 06-24-19

Reese Cooper is designing tomorrow’s heritage brand today 05-27-19

A century ago, Twin Cities was a surprising hub of hand-sewn haute couture 05-20-19

Behind the scenes at Fashion Week in New York and Paris is far from glamorous 05-06-19

<<Older Stories


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