Early this year, AirTran CEO Joe Leonard was
in Milwaukee meeting with Midwest Airlines CEO Tim Hoeksema. While I can’t
prove it, it is logical to assume the two were discussing a possible
merger or outright takeover. At the time, Midwest spokeswoman Carol
Skornica wouldn’t even confirm the meeting, saying the company didn’t
comment on Hoeksema’s "calendar."
It is apparent AirTran has had its sights on Midwest for some time
and it is equally apparent Midwest management doesn’t want to sell.
That’s why AirTran’s bid is being called a "hostile"
takeover. But hostile to whom? Eighty-two percent of Midwest stock is
held by nonmanagement private investors (most are mutual funds and
pension funds).
Those shareholders own the company and they don’t view an offer
that has dramatically increased their share price as "hostile"
at all. (Full disclosure: I own shares of Midwest stock.) The logical
and almost certain conclusion to all of this will be a sale of Midwest
at an even higher price than AirTran has already offered. Twelve dollars
and 40 cents a share sounds about right. If this happens, there will be
winners and losers.
WINNERS: Let’s start with Midwest shareholders. The company was
near bankruptcy and its stock was less than $1 less than two years ago.
They’re making a windfall. AirTran is another big winner. Midwest has
a strong presence in a part of the country where AirTran is almost
non-existent. AirTran’s fleet of planes is virtually identical to
Midwest’s. AirTran would add Milwaukee and Kansas City as secondary
hubs to its main base of Atlanta.
Northwest Airlines (or whoever buys it) is another winner. With
Midwest and its loyal customer base out of the picture, Northwest could
gain market share in Wisconsin.
LOSERS: Any way you cut it, southeastern Wisconsin will suffer.
Despite AirTran’s grandiose promises, jobs will be lost, routes will
be eliminated and the relative comfort of Midwest flights will be
eliminated. But even more importantly, another corporate headquarters
will be lost. Midwest has been a big booster of local sports and the
arts. Companies put their money where the bosses live. AirTran will
invest a fraction in the community of what Midwest was adding.
Midwest employees will certainly be less well off. Even though the
head of one of the two pilots unions naively said a sale would be
positive, chances are that consolidation will eliminate some positions.
Further, a discounter like AirTran will have no stomach for the kinds of
demands of union leaders.
The biggest loser of all will be outstate Wisconsin. The routes
likeliest to be eliminated are the ones served by Midwest’s subsidiary
that flies small jets and prop planes. Stevens Point, Appleton and
several other cities in Wisconsin and Michigan could lose virtually all
of their service.
Midwest is one of the biggest assets of the region’s business
community. Our onerous tax and regulatory environment have already
driven thousands of jobs away. The loss of Midwest will mean the end to
one of our biggest selling points. But even if this deal falls through
(and it probably won’t), Midwest may perpetually be seen as a takeover
target. Publicly traded companies are just that - available for anyone
in the public to buy.
* * *
Advocates of communities being run by professional city
"managers" or "administrators" constantly argue that
such arrangements lead to better municipal service because government
operations are controlled by competent and trained managers instead of
political hacks chosen in elections. There’s no evidence to back up
the assertion and recent controversy over the inept snowplowing job in
Waukesha is proof that "managers" aren’t necessarily
competent or responsive.
All of southeastern Wisconsin bounced back immediately from the Dec.
1 blizzard within one day, with the glaring exception of Waukesha. My
e-mailers and other correspondents were sending photos of side streets
that looked like they were in Baghdad. Complaints to City Hall fell on
deaf ears.
It wasn’t until late last week that the city’s elected mayor,
Larry Nelson, even bothered to meet with City Administrator Jim Payne
over the snowplowing fiasco. The Freeman reported that, by tradition,
the mayor normally leaves such matters to the administrator. That’s
the flaw in the system. A mayor elected by voters is far more likely to
make sure streets are plowed than an administrative paper pusher with a
three-year contract.
The story further stated that Payne and Nelson were on vacations
before and after one another and couldn’t get around to meeting until
a few days ago. The storm was Dec. 1. The fact that their city was
almost undrivable for a week was less important that making sure the
respective vacations weren’t interrupted. That’s because Nelson can
say snowplowing isn’t his job and Payne can argue he’s entitled to
his vacation. As for the residents of Waukesha, they’re paying double
salaries for half the performance.
(Mark Belling is the host of a daily WISN radio talk show and a
Sunday television show. His column runs Wednesdays in The Freeman.)