Chuck
E. Cheese’s, where a kid can be a kid, and a parent can drink too
much beer and get into a fight. That’s right, the Chuck E. Cheese
restaurant on Bluemound Road is still a frequent stop for town of
Brookfield police. Since early 2007, police have made 81 visits to
the pizza restaurant, including 15 stops to break up fights.
The restaurant hired armed security guards following a series of
conflicts in 2003, but an incident involving an overzealous security
guard early last year prompted the town of Brookfield to ask Chuck
E. Cheese’s to remove the weapons from their guards. Private
security officers still service the restaurant during busy periods.
These fights aren’t between kids who bumped heads in the
climbing tunnels either. Rather, the confrontations are a favorite
pastime of adults at the restaurant, likely caused by a combination
of overcrowding, earsplitting noise, stress and yes, alcohol.
The root causes for the restaurant’s continuing problems are
not entirely definitive. But generating a list of possibilities is
not so difficult.
First of all, can somebody tell me why a children’s pizza
restaurant and arcade requires a liquor license? If ever the term
"recipe for disaster" applied, this would be a fitting
application of the phrase. Is this a place where kids can be kids,
as Chuck E. Cheese’s marketing directly suggests? Or is this a
place for adults to be adults? Is it possible to imagine a kid’s
play area at the back of a roadhouse on a Saturday night? How about
holding a rave with live bands at a day care center, to help
stressed-out parents to take the edge off a busy day?
The town of Brookfield should give serious consideration to
pulling the restaurant’s liquor license. A Chuck E. Cheese’s
location on the south side of Milwaukee voluntarily stopped serving
alcohol in early 2007, and that location has experienced a
subsequent drop in violent incidents.
Mixing potentially hundreds of screaming kids, robotic fuzzy
characters singing mind-numbing songs on stage, and too many frosty
cold ones quickly lead to parents who all too willingly check out of
the situation. Not that I can blame them.
The vision of checked-out parents leads me to root cause number
two. As a parent of two children who love Chuck E. Cheese’s, I
have some words of advice for other unfortunate souls who share my
parental plight. Commit to the experience, and enjoy the games
alongside your kids. This experience can be a nightmare on a busy
day, and most of the other parents will be ignoring their kids from
afar, gorging themselves on pizza and beer. You will feel like the
lone civilized being on an island of cannibals, and you will be
asked for free tokens from just about every unsupervised child who
can catch your eye. But on the ride home, you will feel like a
superhero, and deservedly so.
Third, take steps in advance to avoid the most stressful
situation of the entire visit - the dreaded ticket exchange.
Standing at the understaffed exchange counter, while unsupervised
kids push and shove for visibility is bad enough. Negotiating with
the teenage employees to determine exactly how many pieces of Laffy
Taffy can be purchased with a huge string of game-produced tickets
can be a life-altering experience, even for an adult. Next time, try
buying an entire bag of candy from the store (sugar free is best),
and bring it along in the car. When the time comes to turn in the
game tickets, encourage the kids to save them up for a bigger prize
during the next visit. When the whining begins, offer a truce of an
entire bag of candy waiting in the car. Plus, they’ll eventually
lose the tickets before your next visit. It’s a win, win
situation. It’s also brilliant, and it works.
Root cause number four belongs to the restaurant itself. Wouldn’t
you think that the hiring process at a Chuck E. Cheese’s would
involve a fairly simple screening process? Question one: "Do
you like kids?" If the answer is no, thanks for coming, but we’ll
hire someone else. The restaurant could score a lot of points with
parents by making staffing decisions like a school district. Instead
of hiring teenagers who don’t want to be there, the restaurant
should focus their hiring efforts on moms and dads in their 20s and
30s, who can help kids with the games, break up disputes and put on
a gym teacher hat for a few hours. This might involve paying a
higher hourly wage, but it would certainly lead to happier
customers.
Local officials, parents, restaurant management and employees can
work together to make Chuck E. Cheese’s a more enjoyable place to
visit. Please, for my own sanity, make this happen.