On new-car
lots, they're the shoppers who don't get a rush from
what's under the hood. That's assuming they even venture
onto lots that offer anything not pre-owned.
They are economists, finance
professors, and accountants — numbers professionals
who, by nature, are analytical, not impulsive.
To them, a car is something that gets
you from one place to another. The cheaper it comes, and
the bigger the gas mileage, the better. Extras? Get
real.
As American consumers engage in
collective hand-wringing over whether to buy new wheels
now, amid a pileup of uncertain economic conditions and
auto recalls, here is a glimpse into the car-buying
philosophies and practices of some of the region's
fiscal conservatives.
It's a thoroughly unscientific survey
— the kind these linear minds would get their jollies
finding fault with.
ECON PROF, USED CAMRY:
About a month ago, John Caskey, an
economics professor at Swarthmore College, replaced a
1995 Toyota Camry that had logged 100,000 miles. With a
2001 model — odometer reading: only 33,000 miles.
Fiscal prudence doesn't allow him to
even flirt with buying new.
"It would be painful to me to go
buy a $40,000 car, drive it, and depreciate it so
fast," said Caskey, 54, describing himself as
someone who does not suffer from "the romance of
the car."
That's bad news to his kids, a son,
12, and a daughter, 9.
"They're embarrassed,"
especially because their father's tastes are for a
decidedly grown-up car, Caskey said. "They'd love
to have an SUV."
Even with the recent recalls, which
have not involved his vehicles, Caskey is a Camry
loyalist, primarily, he said, because "it's just a
practical car; not too expensive."
But what if the Philadelphia resident
had money to burn? What would be parked in the home
garage of his fantasies?
"It would be fun to have a
Miata," he allowed. He actually rented one for a
day, "to satisfy my need."
"The only thing that took away
from it," he said, "was in big painted letters
on the door it said: 'PhillyCarShare.' "
FINANCE PROF, '03 BEETLE:
Jacqueline Garner, a finance professor
at Drexel University, is, quite bluntly, cheap.
"Almost to a fault," she admitted.
A few years ago, she made $35,000 on a
consulting job and has "yet to spend a dime of it.
I immediately invested it."
She did the same, she said, with the
weekly allowance she got as a child in Alabama. So when
it comes to buying cars, she always buys a five-speed
transmission, never an automatic, because "that
will take the price of the car down."
These days, you'll find her behind the
wheel of a navy blue 2003 Volkswagen Beetle — bought
at the end of that year to get a better deal — that
she plans on driving "until the wheels fall
off." Before the Beetle, she owned a VW Rabbit for
15 years.
Living and working in the city, her
automotive requirements are twofold: "I need a car
that can get me to work and park in a small place."
She's a teacher, thus it comes as no
surprise that Garner, 47, recommends that consumers do a
lot of homework before they walk into a dealership,
particularly in these economically challenged times.
Most important, she said, is
negotiating the price of the car, not the payments:
"If you just make the choice based on the payment,
you could overpay."
GLOBAL TAXES, FOREIGN CARS:
John Brady, a global tax account
leader at Ernst & Young, has four kids and four
cars: a 2009 Honda CR-V; a 2006 Volkswagen Jetta; a 2004
Camry, and a 2000 Honda EX.
He's in the hunt for a Toyota hybrid
— though somewhat troubled by the braking problems and
other matters that have led the Japanese automaker to
issue unprecedented recalls of its star hybrid, the
Prius, and other models.
As an accountant who advises
businesses on the fiscal attributes of going green,
Brady, 51, figures he should drive the drive. His
ultimate selection will come down to quality, safety and
price, he said.
With price, it's not just about
affordability, he said.
"If I could afford a $50,000 car,
I'd go to a $25,000 car," he said. "I'd feel
too guilty driving around in the lap of luxury if I had
people close to me needing a little here and
there."
DEPT. CHAIR, HONDA GUY:
To know Bill Stull's Hondas — a 2004
CRV and a 2001 Accord — is to know the man himself,
said the chairman of the economics department at Temple
University.
"A car is a presentation of
self," Stull said. "I am sort of a practical
person who's not particularly interested in showing
anything other than practicality in the kind of car I
buy."
The last time Stull, 65, was really
interested in cars for the coolness factor was when he
was 13 and he and his friends "used to cut out
pictures of cars." Now, he views them merely as a
means "to go from Point A to Point B."
So, evidently, do his colleagues.
"In my department, there are 25
economists," Stull said. "Most of them drive
mundane, reliable Japanese cars."
For Stull, "price and
reliability" now trump the automobile aesthetics
that used to impress him as a teen. Those should be the
paramount criteria for most shoppers in an economy that,
he said, sounding all professorial, is "not getting
a lot better for the ordinary person. That suggests
prudence where all spending is concerned."
ECONOMIST, EX-SUV FAN:
Ryan Sweet went wild — for an
economist. When he downsized from a gas-guzzling SUV to
a more fuel-efficient car two years ago, he added a
satellite radio.
With a commute that generally takes an
hour, the senior economist at Moody's Economy.com said
he invested on such a luxury to "help pass the time
when I was driving."
His employment at Moody's prohibits
him from seeming to endorse any products, so he wouldn't
say what kind of car he bought. But his gas mileage is
now closer to 30 miles per gallon, nearly double what he
got with the SUV.
Sweet, 29, said he fell out of love
with the SUV when gas prices overtook $4 a gallon. Yet
he's not ready to make a commitment to something even
more fuel-efficient than the car he has now.
"I don't know if I'm ready to
make any significant change anytime soon," he said.
Just to be clear, he was speaking
about cars. Sweet got engaged in April. The wedding is
in June.