DETROIT — We
all know Chrysler won't reap the benefits of its
alliance with Fiat until 2012, but that doesn't mean the
cupboard is bare. To the contrary.
This year, Chrysler plans to introduce
three new vehicles that are acknowledged leaders in
their segments and one new model that gets it into a
growing and potentially lucrative new market.
The first Fiat model, the 500, will
also arrive, giving Chrysler dealers a sophisticated and
chic little car that's smaller and considerably less
expensive than the Mini Cooper.
That's the formula for a dynamite year
for a car company. If we hadn't fixated on what Chrysler
lacks, rather than what it has, we might be talking
about the flood of new models coming from Auburn Hills.
Chrysler's deficiencies drove the
company into bankruptcy and an alliance with Fiat. The
new vehicles coming this year, though, are a useful
reminder of what Chrysler does well, and why Fiat wanted
control of Chrysler.
First comes an all-new Jeep Grand
Cherokee, hitting the road in about two months. SUVs
became emblematic of Detroit's dysfunction, but there's
still a market for them, and the new Grand Cherokee
looks like a winner. Its elegant looks sheath a classy
interior and the go-anywhere ability that make Jeep one
of the auto industry's strongest brands.
A brand-new seven-seat crossover SUV
for Dodge — the brand's first vehicle in the popular
segment dominated by models like the Toyota Highlander
and Chevrolet Traverse — is to follow the Grand
Cherokee out of Chrysler's plant off Jefferson Avenue in
Detroit in the third or fourth quarter of this year.
At about the same time, dynamic new
versions of the exciting Chrysler 300 and Dodge Charger
sedans are to arrive in dealerships.
There's a built-in audience for those
cars, as there is for the new Grand Cherokee. All three
are examples of what Chrysler does best. Few, if any,
automakers on Earth do it better. They will also be the
first models to feature Chrysler's new Pentastar V6
engine, which should improve performance and fuel
economy.
Also late this year, 11 of Chrysler's
existing models — vehicles like the Chrysler Town
& Country and Dodge Grand Caravan minivans and
Chrysler Sebring and Dodge Avenger midsize sedans —
will get what Chrysler design chief and Dodge brand boss
Ralph Gilles called "an intervention" when we
spoke at the Chicago auto show this week.
The mild changes the carryover
vehicles already received earlier this year — new trim
levels and equipment packages, interior upgrades for the
Dodge Caliber, etc. — are merely a bridge to
substantial improvements coming late this year and early
in 2011, Gilles said.
"We have intensely looked at
every source of angst in our existing products," he
said, promising changes of the same magnitude the
award-winning Ford Fusion got last year — new
powertrains, interiors, some exterior design changes.
"We're taking the platforms to
new levels" to keep business flowing at Chrysler
dealerships until the much-talked-about Fiat-based
compacts and subcompacts begin arriving in 2012, Gilles
said.
There's no question Chrysler needs
Fiat technology and engineering to produce world-class
compact and smaller cars, but don't delude yourself into
thinking Fiat is providing them out of charity. Fiat
expects to benefit greatly from Chrysler's expertise in
developing vehicles like the 300, Grand Cherokee,
minivans and pickups.
The future of Fiat's foray into
America — and of Chrysler itself — depends on the
success of cars and trucks designed and engineered in
Auburn Hills as well as in Italy. Chrysler, its faults
and failings notwithstanding, is very good at developing
those vehicles.
Some of the best will hit the road
this year.