Legendary
nameplates vied with brash newcomers as automakers from
around the world rolled out an extraordinary collection
of vehicles this week at the North American
International Auto Show.
The
flood of dramatic models with sleek curve appeal signals
a thaw in the deep design freeze that gripped the auto
industry since the Great Recession began.
The
result: an auto show to remember as the Detroit Three
flex their muscles, European automakers look to America’s
market to offset economic unease at home, Japanese
brands try to regain momentum and Hyundai continues to
surge with new models and the North American Car of the
Year.
Ford
began with a stylish, tech-laden reimagining of its
Fusion midsize sedan. Dodge followed with the 40-mpg
Dart compact with style of its own — the first true
test of Chrysler’s alliance with Fiat.
Chevrolet
flexed its newfound small-car muscle with a little
performance coupe that’s part mini-Camaro, part BMW 1
Series and entirely aimed at millennial buyers of the
sort who wouldn’t have touched a Chevy on a bet five
years ago.
Next
came brand-new versions of Germany’s legendary sports
cars, the Mercedes-Benz SL and Porsche 911 Carrera
convertible. The idea that these cars are debuting at
the same show — and that it’s in Detroit — is as
startling as if Ford and Chevrolet decided to introduce
an all-new Mustang and Corvette convertible in
Frankfurt.
But
Europe is shaky, and America looks solid at the dawn of
2012. The experts expect U.S. car sales to rise by about
a million this year. Predictions for Europe run the
gamut from bad to disastrous, as economists wonder
whether government austerity programs will slow sales a
little or an economic crisis will send them into free
fall.
BMW
and Audi also brought new models to the land of
opportunity, while Cadillac grabbed the spotlight early
in the show with the new ATS sport sedan.
Smaller
and lighter than any Cadillac in decades, the ATS is
aimed straight at the BMW 3 Series.
The
3 Series is the standard by which all sport sedans are
judged, and did I mention that it made its world debut
at Cobo Center this week, too? The ATS promises well
more than 30 mpg on the highway, and is destined to
become Cadillac’s best seller.
"It’s
uniquely American, but designed to go head-to-head with
the 3 Series Audi A4 and Mercedes C-class," GM
North America boss Mark Reuss said. "I’m going to
enjoy this."
Lexus
also is having fun with the LF-LC, a predatory-looking
luxury coupe that reveals the brand’s new look and
could be the basis for a new SC image car to boost Lexus’
appeal.
Honda’s
Acura luxury brand hopes to generate some energy of its
own with an unprecedented three new vehicles at the
show. In what amounts to a complete reinvention of the
brand, Honda President and CEO Takanobu Ito promised the
cars will all be on the road within three years. Honda’s
American tech center will develop the NSX sports car
that’s destined to become Acura’s icon.
Fiat’s
Maserati luxury brand gave "imported from
Detroit" new meaning with the Kubang, a luxury SUV
that combines Maserati’s flowing style and sumptuous
interior with the Jeep Grand Cherokee’s platform.
Destined
for sale in ritzy spots around the world, the Kubang
will be built in the Jefferson North assembly plant on
Detroit’s east side.