Less than two months in, 2014 has already been a good year for
Cummins Engine, and thereís plenty of room for it to get better.
If you work in
trucking, construction, agriculture or maritime shipping, you
probably already know the Columbus, Ind., company as the worldís
biggest independent maker of diesel engines, revered for the
durability and longevity of its products. If you donít know
Cummins yet, youíll have plenty of opportunities to learn about it
in the future. Itís expanding beyond the big diesels for semi
trucks, heavy-duty pickups, ocean freighters, generators,
construction and mining equipment.
Ram trucks celebrated 25 years of offering Cummins turbodiesels in
its biggest and most capable pickups earlier this month.
years is a big deal in any relationship," Carl Lally, manager
of Ram truck operations, said. "The partnership has always
delivered a level of quality and reliability that benefits both
The Ram pickup
is such a fixture now, but Chrysler was an also-ran in the pickup
market for decades. It changed that with bold designs and by tying
its image to Cumminsí sterling reputation. A whopping 80 percent
of Ram heavy-duty pickups use Cummins turbodiesels.
working from the same playbook. The next generation of its Titan
full-size pickup will have a 5.0-liter Cummins V-8 when it goes on
sale next year, and the company is experimenting with a Cummins
2.8-liter diesel it may offer in its Frontier midsize pickup.
donít get any better than Cummins," said Fred Diaz, Nissan
senior vice president for sales and service. "Putting a Cummins
engine in it legitimizes you with a lot of truckers. Itís a
natural for the next Titan."
interest in diesels stems from their fuel economy and power. A
diesel typically uses between 25 percent and 30 percent less fuel
than a comparable gasoline engine. Diesels also produce more torque
at lower engine speeds. That means drivers donít have to rev their
engines as high to tow heavy loads or accelerate.
"Cummins turbodiesel badge" and Cumminsí red paint are
instantly recognizable to buyers, delivering a promise of
durability, capability and fuel economy thatís validated by
Cumminsí 95-year history.
be the first time Cummins morphed and grew after a financial crisis.
Founder Clessie Cummins created the company to make engines for
yachts in the Roaring í20s. When the yacht market tanked in the
Great Depression, the company faced liquidation. In desperation,
Clessie fitted one of his engines into a Packard and took his banker
for a drive on Christmas Eve 1929. He came back with a promise of
a sense of pride that the company still has its founderís name in
the logo," said Cummins spokesman Clint Garrett.
questioned Cumminsí future with Chrysler when a Ram pickup using a
3.0-liter Fiat diesel V-6 achieved an Environmental Protection
Agency rating of 28 mpg this month. Chrysler and Cummins both say
the partnership is rock-solid.
very happy with Cummins. We have no interest in dropping the
relationship," Lally said. "Twenty-five years and more
than 2 million sold ó you donít break that kind of strong
build an engine small enough for the light-duty Ram before Chrysler
disclosed its plan. Thatís changed, as demonstrated by the 5.0-
and 2.8-liter engines Nissan is working with.
trend toward downsizing engines and increasing diesel use could be a
good fit for us in the market," Garrett said.