For
the last 2 1/2 years, Chrysler and Fiat worked together
harder, faster and better than Sergio Marchionne
imagined possible, and the work is just beginning.
"2012
is the most difficult year," Chrysler CEO
Marchionne said. "We will have the least product
introductions."
The
fewest new vehicles but arguably the most important.
The
Dodge Dart compact sedan is the first car Chrysler and
Fiat developed together. It will use the first engines
that combine the companies’ technology, and it’s in
line for advanced new transmissions. The Dart goes on
sale in the second quarter.
"The
execution of the launch of the Dart is indicative of how
we will do" with new midsize sedans and Jeep SUVs
coming in 2013, Marchionne said.
"It’s
the first rollout of Fiat’s endowment of
architectures" to underpin new Chrysler, Dodge and
Jeep vehicles, he said. "The Dart will also become
the donor platform for the car we will build in
China."
That’s
the symbiosis Marchionne expects from Fiat and Chrysler.
Fiat provided the architecture, or basic structure, that
the Dart shares with the sporty Alfa Romeo Giulietta.
Chrysler engineers and designers created a bigger,
roomier car using the architecture. The Dart’s
platform then becomes the spearhead of Fiat-Chrysler’s
push into China.
"We’re
20 percent done" with Chrysler’s turnaround plan,
Marchionne told me in December. "The architecture
choices, powertrain choices … all that stuff is done.
"The
plan is laid out. Execution is the key."
The
new vehicles coming in 2013 include new midsize sedans
to replace the Chrysler 200 and Dodge Avenger and new
versions of the Compass and Liberty. They’ll be based
on the platform that underpins the Dart and built in
Toledo, Ohio.
Modifying
the platform to meet Jeep owners’ demands will be a
crucial test of the Fiat-Chrysler strategy.
"It’s
gonna be a trail-rated, full-blooded Jeep that has its
origins in the architecture of a sports car,"
Marchionne said.
Chrysler
is also considering a compact hatchback — Marchionne
calls it the "Chrysler 100." If that car gets
the green light, Chrysler will also export it as a
Lancia, Fiat’s European luxury brand.
He
also plans to export sporty Alfa Romeos, probably a
midsize sport sedan and wagon. Alfa’s return to the
U.S. has been frustratingly delayed until 2013, but
Marchionne remains adamant it will happen.
"We
had to make sure they were lightweight, fast cars with
Alfa powertrains," he said, citing an upcoming
1.8-liter engine that produces a mind-boggling 300
horsepower.
"There
will be plants making Alfas in the United States and
Europe," he said. "I need to export to Europe
from the U.S. The volumes I get here are how I
reintroduce Alfa to Europe," where it has become a
bit player compared to brands like Audi and BMW.
Marchionne
must also solve the riddle of Chrysler and Dodge’s
minivans in 2013. He hates building nearly identical
vehicles for two different brands, but he can’t afford
to throw away tens of thousands of sales by rashly
killing a model.
"Retention
and growth of volume is key," he said. "I’ve
got to protect (the golden) goose."