nothing but a series of never-ending choices, ones that slowly shape
our lives. Chocolate or vanilla? Rent or buy? Sweater or hoodie?
Apple or Android? iPad or Kindle? McDonalds or Five Guys? Lacoste or
Polo? Ice cream or cake? SUV or sedan?
With so many
decisions to be made every day, itís natural that anyone can
become indecisive, even automotive executives.
for example. In 2008, they launched their first premium sedan in the
U.S., the Hyundai Genesis, followed shortly thereafter by the
Hyundai Equus. However, selling a luxury Hyundai is like selling
Walmart-branded Gucci. So Hyundai execs changed their minds. They
created a new luxury brand in 2015 named Genesis, leading the
automaker to rebadge the Hyundai Genesis as the Genesis G80. A
redesigned Hyundai Equus debuted at the same time as the Genesis
Genesis cars were sold in Hyundai dealers. But Hyundai executives
changed their minds once again in January, deciding that Genesis
vehicles would be sold in exclusive Genesis stores. Dealers that
were already selling Genesis, and had invested millions to upgrade
their showrooms as Hyundai required, werenít guaranteed a new
franchise. Naturally, outrage erupted, followed by a compromise in
May. Now, Genesis is available to all Hyundai dealers as long as
they open stand-alone Genesis stores by January 2021. So far, 173
dealers are in the process of opening one, with the initial handful
opening in the next few weeks, according to Genesis spokesperson
Kevin Smith. Hyundai expects to have 400-plus dealers on-board by
early next year, with the remaining 400 or so opting not to
unsteady retail environment enters the G70, the final sedan in
Genesisí luxury lineup, and the first model not born as a Hyundai.
So letís hope that executives donít change their minds about
selling it; the G70 is an excellent new luxury compact sedan.
follows the template established by the rival BMW 3 Series. The
compact G70 sedan comes with rear-wheel drive or optional all-wheel
drive. The front seat is spacious, while the rear seat is best for
small children or luggage. Trunk space is adequate.
five trim levels: Advanced, Elite, Prestige, Dynamic and Sport, the
G70 is powered by a 252-horsepower turbocharged 2.0-liter
four-cylinder engine or a 365-horsepower twin-turbocharged 3.3-liter
V-6. An eight-speed automatic transmission with
steering-wheel-mounted paddle shifters is standard; a six-speed
manual transmission is optional on rear-wheel-drive four-cylinder
employs a shortened version of the chassis used by its corporate
sibling, the Kia Stinger but feels more mature. Like the Stinger,
Albert Biermann, who spent 30 years at BMWís M performance
division and is president of vehicle performance division of Hyundai
Motor Group, oversaw the G70ís handling. Upon his arrival in 2015,
the G70 became his first priority.
You can feel
the results once behind the wheel. This carís handling is
exemplary, an accomplished blend of European and Korean priorities,
especially when equipped with the electronically controlled sport
suspension. Twisting its knob to Sport mode changes this carís
demeanor from mild to wild. The driverís seat side bolsters
tighten, preparing you for the thrill ride to come.
G70 V-6 model reveals this carís breeding. Polished and appealing,
the V-6 provides plenty of muscle for suburban parkway sprints,
reaching 60 mph in 4.5 seconds while it making all the right noises.
Thereís plenty of grip for tackling corners or roundabouts thanks
to the V-6 modelís torque vectoring. Yet itís not at the expense
of ride comfort ó a laudable feat. The motor-driven power steering
provides more precise steering feel than electric units, while the
high-performance Brembo brakes effortlessly bring matters to a halt.
Note that rear-wheel-drive V-6 models also get a mechanical
limited-slip differential, which is optional on four-cylinder
expect, there are also standard driver assistance nannies, including
automatic emergency braking with pedestrian detection,
forward-collision warning, blind-spot warning, lane-keep assist and
a rear-view camera.
experience is the opulently trimmed, and incredibly quiet, cabin.
Decked out in extravagant diamond quilted upholstery and accented
with aluminum trim, the Genesis feels above its station, despite the
presence of plastic. And itís the small conveniences that make
this car a true pleasure, such as the proximity key with push-button
start, power windows with front and rear auto-up/down, electronic
parking brake, 8-inch infotainment screen with Apple CarPlay and
Android Auto, power-folding auto-dimming exterior mirrors, Lexicon
15-speaker surround sound audio system, heated and ventilated front
seats and much more.
Look for the
car to go on sale in the next couple weeks, with prices starting
around $35,000 and topping out around $50,000.
Yes, there are
many choices in this segment. But the Genesis G70 is slightly
different flavor, offering a balance of comfort and sportiness thatís
a bit more compelling than its rivals. Once you drive the 2019
Genesis G70, youíll find itís easy to make up your mind.
compelling dance partner ó no matter where itís being sold.
3.3-liter turbocharged V-6
economy (city/highway): 18/25 mpg
capacity: 11 cubic feet