Perhaps the
most famous Cadillac advertisement ever written
perfectly captured the brand's position in the
luxury-car market — in 1912, that is. "The leader
is assailed because he is a leader, and the effort to
equal him is merely added proof of that
leadership," the ad said.
For decades, that was true. But as
challengers assailed its leadership in the 1980s,
Cadillac stumbled. Its products aged along with its
clientele while attempts to lure younger customers had
all the youthful appeal of a bad toupee and a loud sport
coat.
As the century turned, Cadillac
regained its bearing by tapping the brand's heritage,
opting for qualities that had disappeared from too many
Detroit products: distinctive styling, comfortable
accommodations, lots of toys and ample acceleration.
The resulting cars were some of the
finest to bear the wreath-and-crest logo in 30 years.
First came the Escalade: big, brash, confident and lined
with luxury. Then came the first small Cadillac worth
talking about, the CTS. Other products followed,
including Cadillac's first crossover, the 2004 SRX,
which was only a modest success.
Six years later, with the CTS firmly
entrenched as a competitor among the world's great
sports sedans, and the Escalade holding its own, it
seems Cadillac has tapped the right formula for success.
Now, it has spread some of that magic to the 2010 SRX.
Decidedly smaller than the model it
replaces, the SRX has lost 5 inches in length, one row
of seats and 31.4 cubic feet of interior volume.
Despite the smaller size, Cadillac
stylists have picked up all of the chiseled styling cues
that have made the CTS sedan a standout. Like great
Cadillacs of the past six decades, the SRX is very much
the style extrovert. And get this: The top of the tail
lights are shaped like vestigial tail fins.
Inside, they've tastefully channeled
Cadillac's inner Elvis. Little chrome V's accent the
seats. The car's radio and navigation monitor rises from
the dashboard with all the splendor of a concept car.
The instrument panel is logically arranged, and the
switchgear has a quality feel. And whereas Cadillac
interiors of yore might have been styled with all the
restraint of a bordello, or blindly mimicked Lexus, the
SRX's style is handled with an appealingly youthful
vigor.
This feeling translates once you open
the door.
Like many crossover SUVs (that's an
SUV body shell topping a car platform), the new SRX
comes with front-wheel or all-wheel drive. The
all-wheel-drive system features a Haldex electronic
limited-slip differential, which distributes torque from
the front to rear axle and, uniquely, also side-to-side
across the rear axle. This enhances grip in all
conditions, not just snow or ice.
A 265-horsepower 3.0-liter V6 engine
is standard, and a 300-horsepower 2.8-liter turbocharged
V6 is optional. It's paired with a six-speed automatic
transmission that can be shifted manually.
Given that the SRX weighs north of
4,200 pounds before adding occupants and their stuff,
you won't zip off the line with the standard engine's
265 horses. But there's more than adequate power for
participating in the pokey parkway stoplight grand prix.
Power builds gradually and, like the recent snowstorm,
enough is unleashed to make you take notice.
Handling is competent, and the SRX
possesses the excellent manners first seen in the
Cadillac CTS. It's just that the SRX is taller. The
vehicle stays well controlled in corners unless you
really push it. Then, the suspension reveals some
softness. The tires grip well, and the steering returns
enough feedback to make driving fun. The brakes are
impressively strong. If you're not used to tactile
responses from a Cadillac, you have to drive this one.
Unlike the 2009 SRX, which felt as if
you were driving a hallway, the 2010 model's size is
pure Goldilocks: just right. It's spacious yet intimate.
Shorter drivers will appreciate the tilt/telescopic
steering wheel, power adjustable foot pedals and power
driver's seat.
Overall, there's lots of room for four
— five if they're friendly or young. Rather than
having an extra row that might never get used, Cadillac
instead has fashioned a large cargo hold. The space
features sturdy chrome tie-down hooks that slide along a
floor-mounted track. It includes an adjustable cargo
fence that segments the cargo area to contain smaller
items.
Safety features include side-head
curtain airbags, anti-lock disc brakes, tire-pressure
monitoring, rollover mitigation sensors,
trailer-stability assist and stability control.
There also are the expected toys:
rear-seat DVD player, GPS navigation, satellite radio,
mood lighting, ventilated seats and tri-zone automatic
climate control, among others.
Alas, like an increasing number of new
vehicles, there's no spare tire, merely a tire inflator
kit.
The base SRX starts at $33,330. The
test vehicle, a top-of-the-line, front-drive Premium
Collection model, starts at $43,895 and features one
option: the rear seat entertainment system for $1,295.
So how good is the 2010 SRX? I'll
close by quoting that old ad again: "That which is
good or great makes itself known, no matter how loud the
clamor of denial."
———
2010 CADILLAC SRX
What we say: World-class Caddy
Pro: Incredible styling, thoughtful
design, perfect size
Con: A little more oomph wouldn't hurt
Stats:
Engine: 3.0-liter DOHC V6
Wheelbase: 110.5 inches
Length: 190.3 inches
Weight: 4,224 pounds
Cargo space: 29-61 cubic feet
Towing capacity: 2,500 pounds
EPA rating (city/highway): 18/25 mpg
Fuel economy: 21 mpg
Fuel type: Regular unleaded
Base price: $43,895
As tested: $46,015