a Wednesday, Dec. 7, 2011, file photo, a person stands near
the Apple logo at the company's store in Grand Central
Terminal, in New York. Apple will show off its newest
products Sept. 9, 2014. The iPhone and iPad maker set the
date in invitations mailed Thursday, Aug. 28, 2014, to
reporters and others who typically come to see the unveiling
of Apple's latest twists on technology.
SAN FRANCISCO —
Apple's latest product launch will be in a setting that holds a
special place in its history, signaling how big this event is for
The Sept. 9
launch, which is expected to feature a larger iPhone and possibly
a computerized watch, will be in the same Silicon Valley venue
where Apple's late co-founder, Steve Jobs, took the wraps off the
original Mac computer 30 years ago. That machine was hailed as a
major breakthrough that helped bring personal computing to the
These events have
become an annual rite since the 2007 release of the iPhone, but
this year's may be the most highly anticipated since the iPad came
out in 2010.
or other wearable technology would mark the company's first foray
into a new product category since the iPad came out.
True to its
secretive nature, Apple Inc. isn't giving any clues about what's
on the Sept. 9 agenda. "Wish we could say more," Apple
said in a succinct white invitation mailed Thursday to reporters
scheduled the event at an auditorium about 3 miles from its
Cupertino, California, headquarters. It seats about 2,300 people,
a far larger capacity than the places that Apple usually uses to
show off its new products.
expect an iPhone with a larger screen than the 4-inch display on
the previous two generations of the device. The iPhone 6 is
expected to feature a 4.7-inch screen to make it more competitive
with larger smartphones made by Samsung Electronics and other
rivals relying on Google Inc.'s free Android software. There also
has been speculation that Apple may release another iPhone model
with a 5.5-inch screen.
iPhone could unleash a surge of sales among Apple fans who own
iPhones with smaller displays. Some analysts think Apple could
sell at least 70 million units of the iPhone 6 within the first
few months after the device hits the market.
iPhone is Apple's biggest moneymaker, much of the intrigue around
this year's event surrounds the possibility that the company may
release a long-awaited smartwatch that could help monitor people's
health and serve as control center for Internet-connected
appliances and electronics in the home.
Apple CEO Tim
Cook has indicated that he is intrigued with wearable technology
devices, but hasn't provided any concrete clues about what the
company is working on. Cook has only said he is excited about what
Apple's latest inventions, a sentiment echoed by one of his top
lieutenants, Eddy Cue, who earlier this year hailed the company's
product pipeline as its best in 25 years.
Apple has just
been redesigning and adding features to its iPhones, iPads, iPods
and Mac since the release of the iPad, raising concerns among
investors that the company had run out of new ideas after the
October 2011 death of Jobs, who served as its chief visionary.
have subsided during the past four months as the excitement has
built for Apple's new products. Apple's stock hit a new high of
$102.78 in Thursday morning's trading before falling back to close
at $102.25, up 12 cents for the session. The shares have risen 25
percent in 2014.