- Under Armor will replace Adidas as the University of
Wisconsin-Madisonís exclusive athletic uniform and
equipment supplier for the next decade under a
multi-million- dollar contract that the UW Systemís
Board of Regents approved Friday.
deal calls for Under Armour to supply $3.3 million in
shoes, apparel and equipment to UW-Madisonís 23
athletic teams for free in the first year. The
school will get $2.5 million worth of free gear in year
two. The amount of free gear will increase incrementally
to $3 million by year 10.
company also will pay UW-Madison $4 million annually;
$450,000 in annual licensing royalties; up to $500,000
to rebrand the schoolís athletic facilities; and
$150,000 to create Under Armour retail space in the
schoolís clothing stores.
Armour also agreed to hire at least two UW-Madison
students every year as interns at its Baltimore
headquarters and will own the exclusive right to sell
all replica uniforms and products. UW-Madison will get
access to company archives and inspection reports for
all its facilities that produce goods for the school.