Heyden, owner of Sharon’s Unique Salons, speaks to the media
about backlash stemming from a customer’s blog post about a
negative experience she had in her shop.
BROOKFIELD – A
young mother of two who is battling a brain tumor recently blogged
about her negative experience at a local wig shop, and the post
immediately went viral, reaching thousands of people all over the
However, the owner of that wig shop said there’s two sides to
every story, and now her business is suffering because of the
blogger’s accusations – which she denies outright.
Local photographer Alison Ziebel only recently began her battle with
the brain tumor, and her 5year-old son has a traumatic brain injury
as well, according to a fundraising page set up in Ziebel's name. On
Thursday night, she posted to her blog about a long day of dealing
with her sick son and beginning to shop for wigs for the inevitable
time when her hair would fall out because of treatment.
In her blog, she details the time she spent at Sharon’s Unique
Salon on Calhoun Drive in Brookfield: “The woman pulled out some
brochures and was paging through them trying to figure out which
color I was wearing. My sister-in-law Amy simply picked up one of
the wig brochures to flip through and see the other styles to see if
there was something else we liked and the woman literally RIPPED the
brochure out of her hand and rudely told her that customers are NOT
allowed to look through brochures. ... We asked to speak to the
manager so Sharon herself, the owner, came to talk to us.
Unique Salons on Capitol Drive in Brookfield.
“She was RUDE
and told us that people like ‘us’ only come in to look at their
store and then we order online and it’s just a waste of their
time. ... So I took the wig off my head, said ‘I guess you are
unwilling to help us’ and Amy and I started to walk out.
“THEN, as we were almost out the door the sales woman laughed and
yelled at me ‘Good luck, I hope ALL your hair falls out.’ ...
HOW DARE SOMEONE SAY THAT TO ME.. TO ANYONE for that matter! I
walked right up to this woman, tears of anger and sadness running
down my face, stood about three feet from her and gave her some very
bold choice of words and we walked out.”
Friday afternoon, Sharon’s Salon owner Sharon Heyden said the
phone at her shop hasn’t stopped ringing for the past 24 hours.
Literally hundreds of negative reviews about her business popped up
online overnight. Her voicemail is full of screaming, angry, even
threatening people from all over the country. And she says it’s
all because of a misunderstanding.
“We were going through the issue of people getting the names of
wigs from our catalogs and then going online and buying them, so our
policy is to not let customers look at the brochures,” Heyden
said, admitting that she, Ziebel and her sister-inlaw did “have
words” before the women used profanity and “stormed out.”
But she denies the allegation that she or her employee taunted
Ziebel with wishes of future hair loss.
“I said ‘I’m sorry for your hair loss – have a nice
day,’” Heyden said. “I feel bad for her, but they are taking
out their emotions on me.”
Heyden, who has owned the shop for more than 40 years, said she’s
not Internet- savvy, so she hasn’t checked out any of the online
reviews that are laden with threats to shut down her business,
wishes for harm to come to her family and more.
She said she realized the severity of the backlash when a man came
into her store and acted aggressive toward her employee Patti
Winkles, who ultimately called police.
What would Heyden say to Ziebel if she could?
“I would apologize for what happened; ... I really honestly feel
deeply sorry for them,” Heyden said.
“I can forgive her because I know her emotions are so high. And if
she ever did come back here, I’d give her that wig she wanted for
What do you think?