- Under Armor will replace Adidas as the University of
Wisconsin- Madisonís exclusive athletic uniform and
equipment supplier for the next decade under a
multi-million- dollar contract that the UW Systemís
Board of Regents approved Friday.
deal calls for Under Armour to supply $3.3 million in
shoes, apparel and equipment to UW-Madisonís 23
athletic teams for free in the first year. The
school will get $2.5 million worth of free gear in year
two. The amount of free gear will increase incrementally
to $3 million by year 10.
company also will pay UW-Madison $4 million annually;
$450,000 in annual licensing royalties; up to $500,000
to rebrand the schoolís athletic facilities; and
$150,000 to create Under Armour retail space in the
schoolís clothing stores.
Armour also agreed to hire at least two UW-Madison
students every year as interns at its Baltimore
headquarters and will own the exclusive right to sell
all replica uniforms and products. UWMadison will get
access to company archives and inspection reports for
all its facilities that produce goods for the school.