UW regents approve 10-year Under Armour contract

Freeman Staff

October 10, 2015

MADISON - Under Armor will replace Adidas as the University of Wisconsin- Madisonís exclusive athletic uniform and equipment supplier for the next decade under a multi-million- dollar contract that the UW Systemís Board of Regents approved Friday.

The deal calls for Under Armour to supply $3.3 million in shoes, apparel and equipment to UW-Madisonís 23 athletic teams for free in the first year. The school will get $2.5 million worth of free gear in year two. The amount of free gear will increase incrementally to $3 million by year 10.

The company also will pay UW-Madison $4 million annually; $450,000 in annual licensing royalties; up to $500,000 to rebrand the schoolís athletic facilities; and $150,000 to create Under Armour retail space in the schoolís clothing stores.

Under Armour also agreed to hire at least two UW-Madison students every year as interns at its Baltimore headquarters and will own the exclusive right to sell all replica uniforms and products. UWMadison will get access to company archives and inspection reports for all its facilities that produce goods for the school.