UW regents approve 10-year Under Armour contract

Freeman Staff

Oct., 2015

MADISON - Under Armor will replace Adidas as the University of Wisconsin-Madisonís exclusive athletic uniform and equipment supplier for the next decade under a multi-million- dollar contract that the UW Systemís Board of Regents approved Friday.

The deal calls for Under Armour to supply $3.3 million in shoes, apparel and equipment to UW-Madisonís 23 athletic teams for free in the first year. The school will get $2.5 million worth of free gear in year two. The amount of free gear will increase incrementally to $3 million by year 10.

The company also will pay UW-Madison $4 million annually; $450,000 in annual licensing royalties; up to $500,000 to rebrand the schoolís athletic facilities; and $150,000 to create Under Armour retail space in the schoolís clothing stores.

Under Armour also agreed to hire at least two UW-Madison students every year as interns at its Baltimore headquarters and will own the exclusive right to sell all replica uniforms and products. UW-Madison will get access to company archives and inspection reports for all its facilities that produce goods for the school.