BMO Harris Bank analyzes holiday shoppers 

Special to The Freeman

Nov. 13, 2014

MILWAUKEE ó A recent survey by BMO Harris Bank found that more Wisconsin consumers are planning to shop on Black Friday versus Cyber Monday and both groups said they anticipate their spending to increase this year.

According to the results released Thursday, 61 percent of Wisconsin consumers plan to shop on Black Friday, the day after Thanksgiving, compared to 44 percent on Cyber Monday, the Monday after Thanksgiving. On average, Wisconsin residents will spend $362 on Black Friday and $360 on Cyber Monday, according to the survey.

Sixty-one percent of consumers say they have a shopping budget but donít stick with it, while only 12 percent adhere to the budget. For those shopping on Black Friday, 67 percent will buy for themselves, according to BMO Harris, while on Cyber Monday 69 percent of shoppers will be buying for themselves.

Children will also be the recipient of many of the purchases made on these days with 47 percent of Wisconsin residents buying items for children on Black Friday and 57 percent on Cyber Monday. Forty-six percent of the Black Friday shoppers intend to buy a gift for a spouse or partner, compared to 50 percent on Cyber Monday, according to the survey. 

In addition, 18 percent of shoppers are looking for a gift for their pet on Black Friday.