Meijer partners with Brewers for stadium advertising

Special to The Freeman

March 28, 2014

MILWAUKEE – The Milwaukee Brewers have signed a multi-year partnership deal with retailer chain Meijer.
The partnership between the Major League Baseball team and the Grand Rapids-based company will include branding on both the right-center and left-center field walls at Miller Park. Additional advertising will also be featured on the official website of the Brewers, Brewers.com.

This is the first sports partnership in Wisconsin for Meijer as the store plans on opening its first Wisconsin stores next year, according to the announcement. Meijer has more than 200 locations in Michigan, Illinois, Indiana, Ohio and Kentucky.

“This partnership is just one example of Meijer’s commitment be an integral part of our community even before they open their doors to customers,” Brewers Chief Operating Officer Rick Schlesinger said in a statement. “We see this as a great way to welcome them to Wisconsin.”

Meijer is a family-owned company led by brothers and co-chairmen Hank and Doug Meijer.
“We've been learning a lot about Wisconsin, and we’ve come to understand that the Brewers are part of the fabric of the Milwaukee community and that the team’s fan base is extremely loyal,” said Frank Guglielmi, senior director of communications for the company, in a statement. “We're excited to be involved with the Milwaukee community and hope to make its citizens loyal fans of Meijer as well.”

The Meijer signage will be up for the Brewers exhibition games at Miller Park today and Saturday, as well as Monday’s Opening Day and throughout the partnership.

www.meijer.com

http://milwaukee.brewers.mlb.com