MILWAUKEE – The Milwaukee Brewers have signed a multi-year
partnership deal with retailer chain Meijer.
The partnership between the Major League Baseball team and the
Grand Rapids-based company will include branding on both the
right-center and left-center field walls at Miller Park.
Additional advertising will also be featured on the official
website of the Brewers, Brewers.com.
This is the first sports partnership in Wisconsin for Meijer as
the store plans on opening its first Wisconsin stores next year,
according to the announcement. Meijer has more than 200
locations in Michigan, Illinois, Indiana, Ohio and Kentucky.
“This partnership is just one example of Meijer’s commitment be
an integral part of our community even before they open their
doors to customers,” Brewers Chief Operating Officer Rick
Schlesinger said in a statement. “We see this as a great way to
welcome them to Wisconsin.”
Meijer is a family-owned company led by brothers and co-chairmen
Hank and Doug Meijer.
“We've been learning a lot about Wisconsin, and we’ve come to
understand that the Brewers are part of the fabric of the
Milwaukee community and that the team’s fan base is extremely
loyal,” said Frank Guglielmi, senior director of communications
for the company, in a statement. “We're excited to be involved
with the Milwaukee community and hope to make its citizens loyal
fans of Meijer as well.”
The Meijer signage will be up for the Brewers exhibition games
at Miller Park today and Saturday, as well as Monday’s Opening
Day and throughout the partnership.