Engineering in Hartland will distribute Rethink Robotics,
such as this one, to Wisconsin companies.
— Robots are the future for many workplaces, and Price
Engineering of Hartland will help to connect Wisconsin companies
with the artificial intelligence machines they need via a contract
with Rethink Robotics of Boston.
Robots, sometimes known as cobots, are changing the industrial
landscape with their ability to take on dull and/or repetitive
tasks that may be unappealing to human workers,” said Tom Price
Jr., president and CEO of Price Engineering, in a statement.
“They are specifically designed to integrate into the existing
workforce and equipment, without the need for fixed guarding or
even extensive programming knowledge.”
distribution agreement was effective April 1, which calls for
Price Engineering to sell the robots directly to various
manufacturers and end users in Wisconsin.
we develop and sell in this market, Price can also provide the
integrated engineering solutions. The product fits well into our
already established automation vendors and really enhances
solutions we can provide to our current customers and others in
the area,” said Sarah Meekma, marketing manager for Price
Engineering, in an email.
said because the robots are smaller and lighter, they are more
cost-effective and they fit well into a current work environment.
is quickly changing modern manufacturing in the U.S. In order to
stay competitive, companies are finding they need to automate
manual processes. With Rethink’s combination of hardware and
software, combined with Price’s integration and engineering
knowledge, we are excited to be bringing Wisconsin’s
manufacturers the best
to adapt automation technologies,” said Scott Eckert, president
and CEO of Rethink Robotics, in a statement.
date, Rethink’s robots have been deployed for several industry
applications including CNC machining, metal fabrication, packaging
and material handling and test and inspection processes.
Engineering continues to look for innovative solutions in the area
of automation and motion control,” Price said. “We are excited
to work with Rethink Robotics, a U.S.based company, to help our
customers automate their applications, address potential labor
shortages and realize gains in productivity.”
Engineering, headquartered in Hartland, is a provider of
hydraulic, pneumatic, lubrication, modular framing, electrical
control and automation equipment. The company’s products and
services include component distribution, system design and
manufacturing, production hose manufacturing, proprietary product
design and building, engineering services, and training.