Price Engineering to distribute Rethink Robotics
Robots used in manufacturing applications


April 21, 2017


Price Engineering in Hartland will distribute Rethink Robotics, such as this one, to Wisconsin companies.

Submitted photo

HARTLAND — Robots are the future for many workplaces, and Price Engineering of Hartland will help to connect Wisconsin companies with the artificial intelligence machines they need via a contract with Rethink Robotics of Boston.

“Collaborative Robots, sometimes known as cobots, are changing the industrial landscape with their ability to take on dull and/or repetitive tasks that may be unappealing to human workers,” said Tom Price Jr., president and CEO of Price Engineering, in a statement. “They are specifically designed to integrate into the existing workforce and equipment, without the need for fixed guarding or even extensive programming knowledge.”

The distribution agreement was effective April 1, which calls for Price Engineering to sell the robots directly to various manufacturers and end users in Wisconsin.

“As we develop and sell in this market, Price can also provide the integrated engineering solutions. The product fits well into our already established automation vendors and really enhances solutions we can provide to our current customers and others in the area,” said Sarah Meekma, marketing manager for Price Engineering, in an email.

Price said because the robots are smaller and lighter, they are more cost-effective and they fit well into a current work environment.

“Technology is quickly changing modern manufacturing in the U.S. In order to stay competitive, companies are finding they need to automate manual processes. With Rethink’s combination of hardware and software, combined with Price’s integration and engineering knowledge, we are excited to be bringing Wisconsin’s manufacturers the best

resources to adapt automation technologies,” said Scott Eckert, president and CEO of Rethink Robotics, in a statement.

To date, Rethink’s robots have been deployed for several industry applications including CNC machining, metal fabrication, packaging and material handling and test and inspection processes.

“Price Engineering continues to look for innovative solutions in the area of automation and motion control,” Price said. “We are excited to work with Rethink Robotics, a U.S.based company, to help our customers automate their applications, address potential labor shortages and realize gains in productivity.”

Price Engineering, headquartered in Hartland, is a provider of hydraulic, pneumatic, lubrication, modular framing, electrical control and automation equipment. The company’s products and services include component distribution, system design and manufacturing, production hose manufacturing, proprietary product design and building, engineering services, and training.