Sonic Foundry partners with Chinese corporation

Special to The Freeman

March 25, 2014

MADISON – Sonic Foundry, Inc. announced it has reached a partnership agreement with Neusoft IT Services Co., Ltd., a wholly owned subsidiary of Neusoft Corporation in China.

Based in Madison, Sonic Foundry is a leader for video content management and webcasting solutions.

Headquartered in Shenyang, Neusoft is the largest IT solution and service provider in China with a global presence, according to the announcement. Under the agreement Neusoft IT Services will provide Mediasite channel services, including reselling and integration services. It will also provide a Chinese-language Mediasite help desk, to provide comprehensive support for Mediasite customers like Wenzhou-Kean University, Kean University’s campus located in the Zhejiang Province.

“Our customers’ video initiatives are growing rapidly, and playing an increasingly important role in the global enterprise and on multi-national campuses. The partnership with Neusoft reiterates our commitment to providing the services they need to expand their Mediasite deployments and will help us provide better local support as they do so,” said Gary Weis, CEO of Sonic Foundry, in a statement. “Neusoft is a strong partner to accelerate our expansion in China, and we will continue to seek out new opportunities to expand our presence and better serve our customers there.”

This non-exclusive partnership with Neusoft enables Sonic Foundry to expand its business in China, to win new customers and to allow its multi-national customers to confidently expand their enterprise video deployments to the region, according to the announcement.