— Although Oconomowoc may feel the impact of a
community sans Olympia Resort: Hotel, Spa &
Conference Center, Mayor Dave Nold is optimistic that
new plans will bring vibrancy to the Summit Avenue
storied resort and conference center built in 1972 is a
252-room hotel that hosted weddings, concerts and
conventions. In August 2017, the resort was up for sale
for $5.9 million.
circulated Wednesday that the resort was closing
the Oconomowoc High School Jazz Dance and the Oconomowoc
Rotary Club’s Brewfest had to be relocated to
different venues earlier this week. Rotary Club Director
John Scambler told a Freeman reporter Wednesday that
Olympia management notified the resort was slated to
close Jan. 31.
Nov. 7, the Common Council approved a resolution
authorizing the Community Development Authority to seek
interest proposals from groups who would like to improve
a portion of the Summit Avenue Corridor. Nold said
developing the corridor has been in the works for a long
has been going on even before Olympia decided to
announce their closing,” said Nold. “It’s been
dormant [the corridor] for so long and we want to get
activity in that stretch of town.”
said the impact of Olympia’s closure is not yet clear
but he predicts a shortterm loss for a long-term gain.
In the next few weeks, Nold said he expects to get
responses from several requests for proposal (RFPs)
documents sent to potential developers and business
hate to see anybody go out of business, but we have to
move forward and come up with new ideas and continue to
make the city a vibrant place to live and work,” said
Oconomowoc’s strategic location between Madison and
Milwaukee, low taxes and great schools, it is likely
developers will consider Oconomowoc, he said. And once
they do, Oconomowoc will have the land and the means to
create a new vision for the corridor, he said.
sure whoever does development is going to want to have
city assistance,” said Nold. “And we’re more than
willing to work with them to come up with a solution
that’s beneficial to them and the city.”
the meantime, Nold said Oconomowoc will offset the
impact with the $1,000,000 in housing and retail
development in Oconomowoc including the Mills Fleet Farm
and the new elementary school, day care center and
church on the northeast side of town.
the past, Olympia has been competitive because of its
ability to gain revenue through hotel rooms, food and
beverages, which made its banquet room cost less than
other venues, according to Waukesha County Exposition
Center Manager Teri Adlam.
Olympia no longer in the market, venues like the
Waukesha Expo Center and others similar in size will
likely see increased opportunities, said Adlam.
one less competitor in the marketplace,” said Adlam.
“It may help us pick up future events.”
Oconomowoc High School Jazz Dance is one example of an
event that relocated to the Expo Center. Adlam said she
heard other events would be moving to the Oconomowoc
Community Center and the Oconomowoc Rotary Club’s
Brewfest will now be held at La Belle Golf Club.