Southwest Airlines to stock Leinenkugel’s on planes

Special to The Freeman

Jan.. 16, 2015

DALLAS — Wisconsin-produced Leinenkugel’s will now be served high up in the sky aboard Southwest Airlines.

According to a Friday announcement from the airline, Southwest will stock Leinenkugel’s seasonal craft beers and Dos Equis Lager Especial for $5 or redeemable with a valid Southwest Business Select or Rapid Rewards drink coupon per beer. In addition, Southwest Airlines is also transitioning to honey roasted peanuts that customers can have throughout 2015.

“We’re always striving to improve our customer experience onboard, and the addition of these two beers gives our customers unique options while on our flights,” said Mike Hafner, Southwest Airlines vice president cabin services, in a statement. “Dos Equis is the perfect beer to complement our new international service, and customers will be able to sit back and enjoy Leinenkugel’s seasonal offerings.”

Leinenkugel’s will be the first beer Southwest offers on a rotating seasonal basis, according to the announcement. Each season, the airline will replace its offerings with the current seasonal beer from the Chippewa Falls brewery. Starting the rotation will be Leinie’s Snowdrift Vanilla Porter, followed by Summer Shandy as warm weather approaches and switching to Oktoberfest in the fall.

“At Leinenkugel’s we have been crafting beers in Chippewa Falls, Wisconsin, for six generations,” said Dick Leinenkugel, president and chief beer merchant of Jacob Leinenkugel Brewing Company. “We are delighted that Southwest has chosen our seasonal line of beers to offer their customers. LUV and Leinie’s are in the air!”