Firehouse Subs location owners Scott and Jennifer
Weidner stand near the handpainted mural
representing the city.
— A Firehouse Subs is opening Tuesday on 180 E. Sunset
Drive and owners Scott and Jennifer Weidner are excited
to help out the community one sub at a time.
working as a contractor for nearly 30 years, Scott
Weidner was looking for a change.
just decided it was time to shift gears and do something
new and we started looking into franchises,” Scott
Weidner said. “I wasn’t sure what I wanted to do.”
Scott and Jennifer Weidner checked out a Firehouse Subs
in Madison owned by Eric Erwin, the area representative
for the state.
literally took one bite of my brisket sandwich and
looked at her and was like we’re buying this,” Scott
Weidner said. “The food is outstanding, then I started
finding out about public safety and all the things they
do and we felt this was the perfect fit for us.”
founders of Firehouse Subs, Chris and Robin Sorensen,
came from a long line of firefighters, and when
Hurricane Katrina hit, the two went down to see what
they could do for the community, Weidner said. That was
when the Sorensens started the Public Safety Foundation.
what drives Firehouse — is our Public Safety
Foundation,” Scott Weidner said.
Public Safety Foundation raises money for fire stations,
police stations and other organizations that ensure the
safety of the public.
we raise here goes back here. It goes back to our
community,” Scott Weidner said. “We already gave a
portable defibrillator unit to Waukesha police. That was
something that Chris and Robin did as we celebrated our
1,000th store nationally. They pledged 1,000 air pack
units. We didn’t have a store yet but they gave us one
anyway, and they did that out of their own pocket.”
can come in and you can round up. For instance, if your
ticket is $9.70, you can round up to $10 and 30 cents
goes toward the Public Safety Foundation,” Scott
also has donation canisters and drives.
going to do a twist,” Scott Weidner said. “We have a
custom antique light bar that we will turn on for anyone
who gives a donation of a dollar or more.”
and Jennifer Weidner said they plan on their store being
number one in the country for the Public Safety
giving back is huge,” Jennifer Weidner said. “I work
at a nonprofit and that idea of helping people out in
the community is super important, so it’s been a good
those two things— feeling like the restaurants have
good product, give to the community, that way, a sense
of enjoyment but as well as being able to give back.”
if the police or fire departments need something, the
Weidners plan on
everything they can to make that happen.
number one sub nationally is the Hook and Ladder Sub,
Scott Weidner said. The sub has smoked turkey, Virginia
honey ham and Monterey Jack cheese.
one in the state is the bacon cheddar brisket,” Scott
Weidner said. “That’s what I took a bite of, fell in
love and bought the restaurant.”
Subs also has 4inch subs all under 500 calories, salads
and a kids menu where the children can receive a plastic
fire hat with their meal.
sets us apart foodwise is our subs are served hot. They
can be made cold if people request, but these are
hot,” Scott Weidner said. “We steam everything. We
don’t toast them, we don’t dry them out. The meats
and cheeses get steamed together which kind of infuses
the flavors, it makes a totally different flavor.”
of the sandwiches come “Fully Involved” with
lettuce, tomato, onion, mayo and spicy garlic mustard,
but people can customize what they want.
encourage people to come and try us out,” Jennifer