REV Group acquires camper manufacturer

By Freeman Staff

Jan. 13, 2018

MILWAUKEE — An acquisition announced Friday by the REV Group is intended to help the manufacturer of specialty vehicle brands and provider of parts and services to enter the growing towables segment of the RV market.

REV Group’s acquisition of Lance Camper Manufacturing Corporation closed Friday. Terms were not disclosed.

Lance Campers’ portfolio includes truck campers, towable campers and toy haulers. Founded in 1965, Lance Camper designs, engineers and manufactures its lineup of innovative, high-quality, and customer- centric products in Lancaster, California. According to the announcement, Lance Camper has the number one selling truck camper in the U.S. and has won the National RV Dealer Association’s prestigious Quality Circle Award 16 years running.

The company employs over 550 associates and generates approximately $100 million in annual revenue.

“We’re thrilled to be joining REV’s iconic family of brands,” said Jack Cole,

president of Lance Camper, in a statement. “We look forward to leveraging REV’s scale and footprint in the RV industry to rapidly expand our distribution and further accelerate our growth. We’re an excellent fit given REV’s strong commitment to providing its dealers and customers with premium quality, brand leadership, and continuous innovation, all of which align well with our culture and ambition.”

After the acquisition, Lance Camper will continue to be led by its founders, Jack Cole and Jeff Souleles.

“We are absolutely delighted to welcome Jack, Jeff, and the entire Lance Camper team into the REV family,” said Tim Sullivan, REV Group CEO, in a statement. “This acquisition is well aligned across all of our acquisition criteria. Lance Camper adds one of the highest quality towable lines in the U.S. and provides a significant new avenue of growth in our RV segment.”