Village Square apartment proposal revisited a third time in Delafield
Parking, lighting plans revised; compatibility concerns continue

By Dave Fidlin - Special to The Freeman

July 31, 2014

DELAFIELD — A Madison developer is hoping the third time is the charm in his quest to construct a high-end apartment complex near the Highways 83 and 16 interchange.

Joe McCormick returned to the Delafield Plan Commission on Wednesday with a revised plan for his Village Square apartment complex. His newest proposal includes plans to construct 90 apartment units across three separate buildings and include underground parking spaces.

The plans submitted to commissioners closely mirror the ones that ultimately were rejected by the Common Council in February after extensive debate. However, McCormick’s new proposal includes reduced lighting and a revised parking plan.

“I tried to address the concerns I got the last time I did this proposal,” McCormick said.

If plans do proceed with the Village Square apartments, they would be built next to the Village Square shopping center, 3130 Village Square Drive. Proponents of the apartment development say it could assist the adjacent retail area, which has been sluggish.

But commissioners heard a range of familiar concerns about the development during public comment. Compatibility — or lack thereof — with the surrounding area remained a source of concern.

“Don’t put the residents around Village Square through this ordeal again,” nearby resident Alyce Schouten pleaded with commissioners.

The sheer size of the development and the height of the buildings is are key issues linked to the concerns. Throughout the debate about the apartments, nearby residents have asserted an agreement was reached about a decade ago that stated new construction on the vacant parcel would be compatible with the housing in the surrounding area.

“In terms of compatibility, it’s residential,” McCormick said as he attempted to address some of the concerns. “There is a demand for this kind of housing. People want to live in Delafield.”

When pressed by commissioners, McCormick said a study has not been gauged to determine whether a multifamily housing development would represent the true market demand in the immediate area.

McCormick’s presentation was preliminary, and commissioners did not take any formal action. A public hearing could take place as soon as the next commission meeting Aug. 27 as the latest submittal goes through the proper review channels.

Also on Wednesday, the commission:

■ Approved the plan of operation for Endurance House, a specialty fitness-themed retail store that will occupy a space within Hillside Terrace, 2730 Hillside Drive. The space formerly was a Pizza Hut. According to documents filed with city officials, Endurance House will operate from 8 a.m. to 10 p.m. Monday through Saturday and 8 a.m. to 5 p.m. Sunday. No changes are planned for architecture or parking.

■ Denied a request to rezone a 3.42-acre parcel north of Oakwood Drive and the St. John’s athletic fields. City zoning currently requires any residential development in this area to have a minimum lot size of 2 acres. Property owner Daniel Tinti unsuccessfully sought to have the property subdivided with lot sizes falling below the 2-acre threshold.

■ Discussed a possible ordinance amendment regarding campaign signs during elections. The city code currently does not have language that prohibits signs from being posted in the right-of-way on city-owned property.