CITY OF PEWAUKEE – The effects of American TV & Appliance of
Madison will be felt by about 700 employees, including 230 in
the City of Pewaukee.
According to a notice filed with the Department of Workforce
Development on Wednesday, layoffs at the business’s eight
locations in five communities will begin Thursday and last until
April 19 and April 30.
American TV operates two locations in the City of Pewaukee:
W229-N1400 Westwood Boulevard and W228-N2801 Duplainville Road.
At the Westwood location, 102 employees will be laid off and 128
will be laid off a the Duplainville location, according to the
The reason given for the business’s closing is an “unforgiving
American TV will honor gift cards during the sale or provide
refunds to those who do not wish to redeem them. Customers
waiting for delivery on open orders will either receive delivery
or refunds on their deposits. Any products in the company’s
service center will be repaired or returned before closing. All
extended warranty policies that customers have purchased will
remain valid and insured through a third party.
“While this is a sad moment, it is also a proud moment. It’s a
moment to be proud of our efforts and of what we have delivered
to the community,” American CEO Doug Reuhl said in a statement.