released Friday show a 54,000-square-foot conference center
and an attached 168-room Hilton Garden Inn on the south end
of Brookfield Square Mall where Sears once was
As Bluemound Road continues to evolve with new developments,
longtime shopping anchor for the area Brookfield Square Mall is
also getting updated with a conference center.
renderings for the proposed project that would be located on the
south end of the mall where Sears once stood were revealed Friday.
Plans for the
project include a 54,000-square-foot conference center and an
attached 168-room Hilton Garden Inn will be discussed at the joint
Brookfield Plan Commission and Common Council meeting at 7 p.m. on
Tuesday. The two governmental bodies will review and vote on
conceptual plans and initial designs.
Brookfield Conference Center will stimulate economic activity
throughout the region, especially the Bluemound Road corridor,”
said Brookfield Mayor Steve Ponto in a statement. “The
Conference Center mixed in with the entertainment, dining and
shopping of Brookfield Square Mall will have a synergistic effect,
with the conference center and the mall each benefiting the
Friday’s release, the conference center will provide flexibility
for events of varying sizes and will include an 18,000-square-foot
main ballroom and a 6,000-square-foot junior ballroom, and both
will be able to be split into smaller configurations to
accommodate varying layouts.
for a 54,000-square-foot conference center with an attached
168-room Hilton Garden Inn will be discussed at the joint
Brookfield Plan Commission and Common Council meeting
Tuesday at 7 p.m.
center will be linked to the hotel by a glass walkway. The project
will also include a board room and 9,000-square-foot outdoor
garden. Visit Brookfield’s offices will also be housed in the
hospitality industry in the Brookfield market is very excited
about this dynamic development,” said Nancy Justman,
president/CEO of Visit Brookfield, in a statement. “The
Conference Center will be a demand generator helping to increase
hotel stays, restaurant visits and retail expenditures in the
incremental financing district was created to help with funding of
the land acquisition.
for the former south end of Brookfield Square is a Marcus Cinemas
BistroPlex, WhirlyBall - a hybrid restaurant and entertainment
center - and several restaurants, including Uncle Julio’s and
estate closing for the conference center property is expected to
be finalized on June 28, according to the announcement, and a
portion of the city’s hotel room tax revenues will be used to
finance the construction of the conference center, eliminating
most or all of the costs from general city revenues.
“The city of
Brookfield and Visit Brookfield have created a powerful plan to
leverage the room tax dollars generated in the Brookfield market
to provide a robust return for the local economy as well as a
signature architectural cornerstone,” said Andy Inman, vice
president of development for North Central Group. “North Central
Group is thrilled to be the hotel partner and manager for the
Brookfield Conference Center.”
on the project is expected to begin this fall, with plans to open
in early 2020. The Brookfield Conference Center is already
accepting event bookings. For more information or to book an
event, call Visit Brookfield at 262-789-0220.